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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Loose Fit Hoodie - Black/Dark grey/Dark brown/Navy blue/Plum - 1
    • Loose Fit Hoodie - Black/Dark grey/Dark brown/Navy blue/Plum - 2
    • Loose Fit Hoodie - Black/Dark grey/Dark brown/Navy blue/Plum - 3
    • Loose Fit Hoodie - Black/Dark grey/Dark brown/Navy blue/Plum - 4
    • Loose Fit Hoodie - Black/Dark grey/Dark brown/Navy blue/Plum - 5
    • Loose Fit Hoodie - Black/Dark grey/Dark brown/Navy blue/Plum - 6
    • Loose Fit T-shirt - Brown/Pink/Brown/Forest green/Blue/Beige/Light blue/White/Black/Dark plum purple/Dark grey/Dusty blue - 1
    • Loose Fit T-shirt - Brown/Pink/Brown/Forest green/Blue/Beige/Light blue/White/Black/Dark plum purple/Dark grey/Dusty blue - 2
    • Loose Fit T-shirt - Brown/Pink/Brown/Forest green/Blue/Beige/Light blue/White/Black/Dark plum purple/Dark grey/Dusty blue - 3
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    • Loose Fit T-shirt - Brown/Pink/Brown/Forest green/Blue/Beige/Light blue/White/Black/Dark plum purple/Dark grey/Dusty blue - 5
    • Loose Fit T-shirt - Brown/Pink/Brown/Forest green/Blue/Beige/Light blue/White/Black/Dark plum purple/Dark grey/Dusty blue - 6
    • Cotton leggings - Black - 1
    • Cotton leggings - Black - 2
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    • Cotton leggings - Black - 5
    • Cotton T-shirt - White/The Voyagers/Red/Striped/White/Striped - 1
    • Cotton T-shirt - White/The Voyagers/Red/Striped/White/Striped - 2
    • Cotton T-shirt - White/The Voyagers/Red/Striped/White/Striped - 3
    • Cotton T-shirt - White/The Voyagers/Red/Striped/White/Striped - 4
    • Cotton T-shirt - White/The Voyagers/Red/Striped/White/Striped - 5
    • 7-pack cotton briefs - Light pink/Disney Princesses/Dark grey/Disney/Pink/Bluey/Light Pink/Lilo&Stitch/Cream/Hello Kitty - 1
    • 7-pack cotton briefs - Light pink/Disney Princesses/Dark grey/Disney/Pink/Bluey/Light Pink/Lilo&Stitch/Cream/Hello Kitty - 2
    • 7-pack cotton briefs - Light pink/Disney Princesses/Dark grey/Disney/Pink/Bluey/Light Pink/Lilo&Stitch/Cream/Hello Kitty - 3

    Member price:RM 54.90

    • Printed T-shirt - Light grey marl/Amour/Navy blue/Italian Riviera/Red/Athletic - 1
    • Printed T-shirt - Light grey marl/Amour/Navy blue/Italian Riviera/Red/Athletic - 2
    • Printed T-shirt - Light grey marl/Amour/Navy blue/Italian Riviera/Red/Athletic - 3
    • Printed T-shirt - Light grey marl/Amour/Navy blue/Italian Riviera/Red/Athletic - 4
    • Printed T-shirt - Light grey marl/Amour/Navy blue/Italian Riviera/Red/Athletic - 5
    • Printed cotton dress - Red/Bows/Light pink/Horses/Light pink/Bow - 1
    • Printed cotton dress - Red/Bows/Light pink/Horses/Light pink/Bow - 2
    LNY Edit
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    • Fitted shirt - White/Dark blue/Striped/Black - 4
    • Fitted shirt - White/Dark blue/Striped/Black - 5

    Fitted shirt

    RM 79.90

    • Fine-knit T-shirt - Red/Light pink - 1
    • Fine-knit T-shirt - Red/Light pink - 2
    • Fine-knit T-shirt - Red/Light pink - 3
    • Fine-knit T-shirt - Red/Light pink - 4
    • Fine-knit T-shirt - Red/Light pink - 5
    • Fine-knit T-shirt - Red/Light pink - 6
    LNY Edit
    • Oversized sweatshirt - Burgundy/Dark brown/Navy blue/47 - 1
    • Oversized sweatshirt - Burgundy/Dark brown/Navy blue/47 - 2
    • Oversized sweatshirt - Burgundy/Dark brown/Navy blue/47 - 3
    • Oversized sweatshirt - Burgundy/Dark brown/Navy blue/47 - 4
    • Oversized sweatshirt - Burgundy/Dark brown/Navy blue/47 - 5
    • Oversized sweatshirt - Burgundy/Dark brown/Navy blue/47 - 6
    • Oversized sweatshirt - Burgundy/Dark brown/Navy blue/47 - 7
    • Oversized sweatshirt - Burgundy/Dark brown/Navy blue/47 - 8
    • Patterned sleepsuit - Dark grey/Animals/Light pink/Cherries/Cream/Hot air balloons/White/Teddy bears/Cream/Dinosaurs/White/Bears - 1
    • Patterned sleepsuit - Dark grey/Animals/Light pink/Cherries/Cream/Hot air balloons/White/Teddy bears/Cream/Dinosaurs/White/Bears - 2

    Member price:RM 27.90

    • Throw-on wrap blazer - Black/Floral - 1
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    • Throw-on wrap blazer - Black/Floral - 3
    • Throw-on wrap blazer - Black/Floral - 4
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    • Throw-on wrap blazer - Black/Floral - 6
    • Sweatshirt shorts - Green/Blue - 1
    • Sweatshirt shorts - Green/Blue - 2
    • Cotton T-shirt - Light grey marl/Dark red/White/Black/Pink/Dark brown/Burgundy/Grey/White/Burgundy striped/Black/White striped/Dark khaki green/White/Navy blue striped/Light dusty pink/Navy blue - 1
    • Cotton T-shirt - Light grey marl/Dark red/White/Black/Pink/Dark brown/Burgundy/Grey/White/Burgundy striped/Black/White striped/Dark khaki green/White/Navy blue striped/Light dusty pink/Navy blue - 2
    • Cotton T-shirt - Light grey marl/Dark red/White/Black/Pink/Dark brown/Burgundy/Grey/White/Burgundy striped/Black/White striped/Dark khaki green/White/Navy blue striped/Light dusty pink/Navy blue - 3
    • Cotton T-shirt - Light grey marl/Dark red/White/Black/Pink/Dark brown/Burgundy/Grey/White/Burgundy striped/Black/White striped/Dark khaki green/White/Navy blue striped/Light dusty pink/Navy blue - 4
    • Cotton T-shirt - Light grey marl/Dark red/White/Black/Pink/Dark brown/Burgundy/Grey/White/Burgundy striped/Black/White striped/Dark khaki green/White/Navy blue striped/Light dusty pink/Navy blue - 5
    • 5-pack cotton bodysuits - Light pink/Light grey marl/Dark grey/Striped/Light beige/Light grey marl/White - 1
    • 5-pack cotton bodysuits - Light pink/Light grey marl/Dark grey/Striped/Light beige/Light grey marl/White - 2

    Member price:RM 44.90

    • 2-pack joggers - Navy blue/Light blue/Dark beige/Natural white marl/Black/Light grey marl/Light pink/Cherries/Pink/Cherries - 1
    • 2-pack joggers - Navy blue/Light blue/Dark beige/Natural white marl/Black/Light grey marl/Light pink/Cherries/Pink/Cherries - 2
    • Denim joggers - Denim blue/Light denim blue - 1
    • Denim joggers - Denim blue/Light denim blue - 2
    • Denim joggers - Denim blue/Light denim blue - 3
    • Denim joggers - Denim blue/Light denim blue - 4
    • Denim joggers - Denim blue/Light denim blue - 5

    Member price:RM 41.90

    • Cable-knit cardigan - Light yellow/Navy blue/Light blue - 1
    • Cable-knit cardigan - Light yellow/Navy blue/Light blue - 2
    • Printed T-shirt - Red/Athletic/Navy blue/Italian Riviera/Light grey marl/Amour - 1
    • Printed T-shirt - Red/Athletic/Navy blue/Italian Riviera/Light grey marl/Amour - 2
    • Printed T-shirt - Red/Athletic/Navy blue/Italian Riviera/Light grey marl/Amour - 3
    • Printed T-shirt - Red/Athletic/Navy blue/Italian Riviera/Light grey marl/Amour - 4
    • Printed T-shirt - Red/Athletic/Navy blue/Italian Riviera/Light grey marl/Amour - 5
    • Linen-blend shirt - Bright red/Dark brown - 1
    • Linen-blend shirt - Bright red/Dark brown - 2
    • Linen-blend shirt - Bright red/Dark brown - 3
    • Linen-blend shirt - Bright red/Dark brown - 4
    • Linen-blend shirt - Bright red/Dark brown - 5
    • Linen-blend shirt - Bright red/Dark brown - 6

    Member price:RM 64.90

    • Rib-knit top - Bright red/Navy blue/Beige - 1
    • Rib-knit top - Bright red/Navy blue/Beige - 2
    • Rib-knit top - Bright red/Navy blue/Beige - 3
    • Rib-knit top - Bright red/Navy blue/Beige - 4
    • Rib-knit top - Bright red/Navy blue/Beige - 5
    • Rib-knit top - Bright red/Navy blue/Beige - 6
    • Rib-knit top - Bright red/Navy blue/Beige - 7

    Rib-knit top

    RM 79.90

    • Superstretch Slim Fit Jeans - Light denim blue/Dark denim blue/Black/Dark denim blue/Dark denim blue - 1
    • Superstretch Slim Fit Jeans - Light denim blue/Dark denim blue/Black/Dark denim blue/Dark denim blue - 2

    Member price:RM 41.90

    • Flared skirt - Light pink - 1
    • Flared skirt - Light pink - 2
    • Flared skirt - Light pink - 3
    • Flared skirt - Light pink - 4
    • Flared skirt - Light pink - 5
    LNY Edit

    Flared skirt

    RM 179.90

    • Patterned sleepsuit - Light blue/Cherries/Red/Christmas/Navy blue/Christmas/Light pink/Hearts/White/Hearts/Light beige/Bears/Red/Christmas/White/Vehicles - 1
    • Patterned sleepsuit - Light blue/Cherries/Red/Christmas/Navy blue/Christmas/Light pink/Hearts/White/Hearts/Light beige/Bears/Red/Christmas/White/Vehicles - 2
    • Wide joggers - Burgundy/Navy blue/Light grey marl/Dark brown/Grey marl/Black/White/Dark grey/Dusty emerald green/Light pink/Navy blue/Dark plum purple - 1
    • Wide joggers - Burgundy/Navy blue/Light grey marl/Dark brown/Grey marl/Black/White/Dark grey/Dusty emerald green/Light pink/Navy blue/Dark plum purple - 2
    • Wide joggers - Burgundy/Navy blue/Light grey marl/Dark brown/Grey marl/Black/White/Dark grey/Dusty emerald green/Light pink/Navy blue/Dark plum purple - 3
    • Wide joggers - Burgundy/Navy blue/Light grey marl/Dark brown/Grey marl/Black/White/Dark grey/Dusty emerald green/Light pink/Navy blue/Dark plum purple - 4
    • Wide joggers - Burgundy/Navy blue/Light grey marl/Dark brown/Grey marl/Black/White/Dark grey/Dusty emerald green/Light pink/Navy blue/Dark plum purple - 5
    • Wide joggers - Burgundy/Navy blue/Light grey marl/Dark brown/Grey marl/Black/White/Dark grey/Dusty emerald green/Light pink/Navy blue/Dark plum purple - 6
    • Wide joggers - Burgundy/Navy blue/Light grey marl/Dark brown/Grey marl/Black/White/Dark grey/Dusty emerald green/Light pink/Navy blue/Dark plum purple - 7

    Wide joggers

    RM 59.90