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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days

♾ Day 1 - Win Looops and get an XP Boost

🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack

🏆 Day 3 - Win Limited UGC prize (first 10k players only*)

🔮 Earn Badges for completing each day's challenge

✨ Use the Portal to visit the Squishmallows experience for more prizes

* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.

sort Recommended have been applied

Wide trousers
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2-piece jersey top and trousers set
RM 139.90
New Price
Oversized printed T-shirt
RM 29.90
Loose-fit printed T-shirt
RM 39.90
Member price:RM 27.90
Fringed jacket
RM 149.90
Envelope-neck bodysuit
RM 19.90
Regular Fit Textured shirt
RM 79.90
Member price:RM 59.90
Denim drawstring trousers
RM 99.90
Cotton pyjamas
RM 99.90
4-pack socks
RM 29.90
Motif-detail sweatshirt
RM 99.90
Slim Fit Cotton chinos
RM 99.90
New Price
Regular Fit Jersey top
RM 29.90
Oversized Fit Zip-through hoodie
RM 129.90
Regular Fit Jersey resort shirt
RM 79.90
Member price:RM 59.90
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2-pack cotton leggings
RM 34.90
Member price:RM 24.90
Motif-detail cotton jersey dress
RM 59.90
Belt-detail midi skirt
RM 79.90
Cotton jersey sleepsuit
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Smocked off-the shoulder blouse
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Loose Fit T-shirt
RM 49.90
Sleeveless jersey dress
RM 29.90
Ribbed cotton top
RM 39.90
Jersey jacket
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Wide joggers
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Cotton shirt
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Fine-knit cardigan
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5-pack trunks
RM 59.90
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Loose Fit T-shirt
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Flared crease-front trousers
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Print-motif sweatshirt
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Wide joggers
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2-pack printed cotton pyjamas
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SUMMER 2025
Fitted vest top
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Waisted top
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Long-sleeved cotton top
RM 49.90