H&M MOVE TEAMS UP WITH SPORTS WITHOUT BORDERS
H&M Move and Sports Without Borders have joined forces to empower young people with opportunities through sport. At its core and mission, this partnership endeavors to build trust and inspire by amplifying the positive power of local role models whose passion for sport drives positive change within communities.
This two-year partnership is set to provide 2,500 young people in Sweden with meaningful activities during PE lessons, after school, and during school holidays. Sports Without Borders focuses on communities that are at risk for segregation and exclusion. It also works in close collaboration with schools, municipalities, local sports associations, and businesses to build preventive and long-term programs.
“In every classroom there are children who feel excluded. This affects not only their self-esteem, but also their ability to perform well in school and other areas of life. I believe that sports have the power to change the world, and through sports we can connect with the kids and make them believe in themselves. That’s why I founded Sports Without Borders back in 2010, and we’re thrilled to join forces with H&M Move to be able to strengthen our work further,” says Admir Lukacević.
H&M Move's Brand Mover Zlatan Ibrahimović, who has removed barriers and inspired many children to dream, reaffirms the importance early in life of role models and the feeling of belonging.
“It's crucial to find a place where you feel important. I often felt judged or excluded growing up, but sports gave me a place where I felt that I belonged, and this gave me confidence. There’s power in confidence, and I have been empowered to pass that on to others. Through movement, I want to inspire others to discover who they can become,” says Zlatan Ibrahimović.
The partnership with Sports Without Borders is part of H&M Move’s community program, Move Together, which enables young people to experience all the benefits of moving together – physically, mentally and socially.
“Everyone probably remembers a role model who inspired or guided them. We believe Sports Without Border’s role models are crucial for creating hope and supporting young people in finding their path in life,” says Diana Amini, the head of the Move Together program.
To name just a few empowering role models, please allow us to introduce…
Pernilla Winberg is a former member of the national ice hockey team and has participated in four Olympics. She is particularly passionate about getting girls involved in traditionally male-dominated sports.
Ahmed Matar is part of the parkour world elite. He aims to inspire kids to feel the happiness and hope that sports have brought to him.
Jonas Petros is a former professional soccer player. He’s using his own experience to inspire young people to find their passion through sports.
Josefin Olheim is a former professional basketball player and has played in both the Italian and Swedish leagues. Her strength is to create a good connection with kids, always aiming to be a good role model on and off the court.
Joel Johansson is active in judo and has competed in the Swedish championships. He’s now dedicated to sharing how sports contribute to both social and mental well-being.
About Sports Without Borders
Sports Without Borders is a non-profit organization that uses sports and good role models as tools. Schools are its main arena, introducing activities during PE lessons and after school to help children increase their self-confidence and believe in themselves as capable actors in their lives.