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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Belt - Brown/Leopard print/Dark brown/Black/Crocodile pattern - 1
    • Belt - Brown/Leopard print/Dark brown/Black/Crocodile pattern - 2
    • Belt - Brown/Leopard print/Dark brown/Black/Crocodile pattern - 3
    • Belt - Brown/Leopard print/Dark brown/Black/Crocodile pattern - 4

    Belt

    HK$129.00

    • Brushed-inside hoodie - Dark brown/Navy blue/Blue/Green/Green/Dark yellow/Bright blue/Black/Blue/Striped/Forest green/Red/Light grey marl/Light beige - 1
    • Brushed-inside hoodie - Dark brown/Navy blue/Blue/Green/Green/Dark yellow/Bright blue/Black/Blue/Striped/Forest green/Red/Light grey marl/Light beige - 2

    Brushed-inside hoodie

    HK$109.00

    • Collared alpaca-blend jumper - Brown/Cream - 1
    • Collared alpaca-blend jumper - Brown/Cream - 2
    • Collared alpaca-blend jumper - Brown/Cream - 3
    • Collared alpaca-blend jumper - Brown/Cream - 4
    • Collared alpaca-blend jumper - Brown/Cream - 5
    • Collared alpaca-blend jumper - Brown/Cream - 6
    • Collared alpaca-blend jumper - Brown/Cream - 7
    H&M Premium Selection

    Collared alpaca-blend jumper

    HK$549.00

    • Ribbed jersey top - Light blue/Floral/Pink/Floral/Cream/Strawberries - 1
    • Ribbed jersey top - Light blue/Floral/Pink/Floral/Cream/Strawberries - 2

    Ribbed jersey top

    HK$99.00

    • Pencil skirt - Burgundy/Khaki green/Brown/Leopard print/Black - 1
    • Pencil skirt - Burgundy/Khaki green/Brown/Leopard print/Black - 2
    • Pencil skirt - Burgundy/Khaki green/Brown/Leopard print/Black - 3
    • Pencil skirt - Burgundy/Khaki green/Brown/Leopard print/Black - 4
    • Pencil skirt - Burgundy/Khaki green/Brown/Leopard print/Black - 5
    • Pencil skirt - Burgundy/Khaki green/Brown/Leopard print/Black - 6

    Pencil skirt

    HK$249.00

    • Cotton pyjamas - Turquoise/Dinosaurs/Navy blue/Checked - 1
    • Cotton pyjamas - Turquoise/Dinosaurs/Navy blue/Checked - 2

    Cotton pyjamas

    HK$159.00

    • Oversized cashmere jumper - Black/Light yellow - 1
    • Oversized cashmere jumper - Black/Light yellow - 2
    • Oversized cashmere jumper - Black/Light yellow - 3
    • Oversized cashmere jumper - Black/Light yellow - 4
    • Oversized cashmere jumper - Black/Light yellow - 5
    • Oversized cashmere jumper - Black/Light yellow - 6
    H&M Premium Selection

    Oversized cashmere jumper

    HK$1,290.00

    • Wide Regular Jeans - Dark denim blue/Black/Burgundy/Denim blue/White - 1
    • Wide Regular Jeans - Dark denim blue/Black/Burgundy/Denim blue/White - 2
    • Wide Regular Jeans - Dark denim blue/Black/Burgundy/Denim blue/White - 3
    • Wide Regular Jeans - Dark denim blue/Black/Burgundy/Denim blue/White - 4
    • Wide Regular Jeans - Dark denim blue/Black/Burgundy/Denim blue/White - 5
    • Wide Regular Jeans - Dark denim blue/Black/Burgundy/Denim blue/White - 6
    • Wide Regular Jeans - Dark denim blue/Black/Burgundy/Denim blue/White - 7

    Wide Regular Jeans

    HK$229.00

    • Pencil skirt - Black/Khaki green/Brown/Leopard print/Burgundy - 1
    • Pencil skirt - Black/Khaki green/Brown/Leopard print/Burgundy - 2
    • Pencil skirt - Black/Khaki green/Brown/Leopard print/Burgundy - 3
    • Pencil skirt - Black/Khaki green/Brown/Leopard print/Burgundy - 4
    • Pencil skirt - Black/Khaki green/Brown/Leopard print/Burgundy - 5

    Pencil skirt

    HK$249.00

    • Print-detail hoodie - Blue/Tennis Club/Light grey/NASA/Cream marl/Los Angeles/Turquoise/Dinoclub/Beige/Building Blocks - 1
    • Print-detail hoodie - Blue/Tennis Club/Light grey/NASA/Cream marl/Los Angeles/Turquoise/Dinoclub/Beige/Building Blocks - 2

    Print-detail hoodie

    HK$159.00

    • Pleated skirt - Navy blue/Rust red - 1
    • Pleated skirt - Navy blue/Rust red - 2
    • Pleated skirt - Navy blue/Rust red - 3
    • Pleated skirt - Navy blue/Rust red - 4
    • Pleated skirt - Navy blue/Rust red - 5
    • Pleated skirt - Navy blue/Rust red - 6

    Pleated skirt

    HK$449.00

    • Pile-lined snowsuit - Pink/White/Dark turquoise - 1
    • Pile-lined snowsuit - Pink/White/Dark turquoise - 2
    • Pile-lined snowsuit - Pink/White/Dark turquoise - 3

    Pile-lined snowsuit

    HK$299.00

    • Patterned sleepsuit - Light beige/Bears/Light blue/Cherries/White/Vehicles/Light turquoise/Dinosaurs/White/Hearts/Light beige/Puppies/White/Hearts/Light blue/Foxes/White/Dogs/Light dusty pink/Hearts/Light beige/Bears/White/Hearts/Dark grey/Ghosts - 1
    • Patterned sleepsuit - Light beige/Bears/Light blue/Cherries/White/Vehicles/Light turquoise/Dinosaurs/White/Hearts/Light beige/Puppies/White/Hearts/Light blue/Foxes/White/Dogs/Light dusty pink/Hearts/Light beige/Bears/White/Hearts/Dark grey/Ghosts - 2

    Patterned sleepsuit

    HK$69.00

    • Midi skirt - Beige/Checked/Light beige/Zebra print/Burgundy/Beige/Leopard print - 1
    • Midi skirt - Beige/Checked/Light beige/Zebra print/Burgundy/Beige/Leopard print - 2
    • Midi skirt - Beige/Checked/Light beige/Zebra print/Burgundy/Beige/Leopard print - 3
    • Midi skirt - Beige/Checked/Light beige/Zebra print/Burgundy/Beige/Leopard print - 4
    • Midi skirt - Beige/Checked/Light beige/Zebra print/Burgundy/Beige/Leopard print - 5
    • Midi skirt - Beige/Checked/Light beige/Zebra print/Burgundy/Beige/Leopard print - 6

    Midi skirt

    HK$299.00

    • Loose Fit Sports joggers - Black/Black/Burgundy/Light grey marl/Brown - 1
    • Loose Fit Sports joggers - Black/Black/Burgundy/Light grey marl/Brown - 2
    • Loose Fit Sports joggers - Black/Black/Burgundy/Light grey marl/Brown - 3
    • Loose Fit Sports joggers - Black/Black/Burgundy/Light grey marl/Brown - 4
    • Loose Fit Sports joggers - Black/Black/Burgundy/Light grey marl/Brown - 5
    • Loose Fit Sports joggers - Black/Black/Burgundy/Light grey marl/Brown - 6
    • Loose Fit Sports joggers - Black/Black/Burgundy/Light grey marl/Brown - 7
    H&M Move

    Loose Fit Sports joggers

    HK$379.00

    • Straight High Jeans - Denim blue/Denim grey/Dark denim blue/Denim blue/White - 1
    • Straight High Jeans - Denim blue/Denim grey/Dark denim blue/Denim blue/White - 2
    • Straight High Jeans - Denim blue/Denim grey/Dark denim blue/Denim blue/White - 3
    • Straight High Jeans - Denim blue/Denim grey/Dark denim blue/Denim blue/White - 4
    • Straight High Jeans - Denim blue/Denim grey/Dark denim blue/Denim blue/White - 5
    • Straight High Jeans - Denim blue/Denim grey/Dark denim blue/Denim blue/White - 6
    • Straight High Jeans - Denim blue/Denim grey/Dark denim blue/Denim blue/White - 7
    • Straight High Jeans - Denim blue/Denim grey/Dark denim blue/Denim blue/White - 8
    • Straight High Jeans - Denim blue/Denim grey/Dark denim blue/Denim blue/White - 9
    • Straight High Jeans - Denim blue/Denim grey/Dark denim blue/Denim blue/White - 10

    Straight High Jeans

    HK$349.00

    • Mohair-blend hoodie - Dark brown/Black - 1
    • Mohair-blend hoodie - Dark brown/Black - 2
    • Mohair-blend hoodie - Dark brown/Black - 3
    • Mohair-blend hoodie - Dark brown/Black - 4
    • Mohair-blend hoodie - Dark brown/Black - 5
    • Mohair-blend hoodie - Dark brown/Black - 6
    HOLIDAY 2025

    Mohair-blend hoodie

    HK$699.00

    • Brushed-inside hoodie - Forest green/Navy blue/Blue/Green/Green/Dark yellow/Bright blue/Black/Blue/Striped/Dark brown/Red/Light grey marl/Light beige - 1
    • Brushed-inside hoodie - Forest green/Navy blue/Blue/Green/Green/Dark yellow/Bright blue/Black/Blue/Striped/Dark brown/Red/Light grey marl/Light beige - 2

    Brushed-inside hoodie

    HK$109.00

    • 2-pack tights - Dark red/Cherries/Dark grey/Leopard print/Light beige/Patterned - 1
    • 2-pack tights - Dark red/Cherries/Dark grey/Leopard print/Light beige/Patterned - 2

    2-pack tights

    HK$99.00

    • 2-piece velour set - Cream/Apples/Cream/Cherries - 1
    • 2-piece velour set - Cream/Apples/Cream/Cherries - 2
    • 2-piece velour set - Cream/Apples/Cream/Cherries - 3

    2-piece velour set

    HK$199.00

    • 3-pack T-shirts - White/Navy blue/White/Grey marl/Light green/Striped/Dark blue/Light yellow/Light dusty green/Brown/Red/White/Navy blue/Light red/Light blue - 1
    • 3-pack T-shirts - White/Navy blue/White/Grey marl/Light green/Striped/Dark blue/Light yellow/Light dusty green/Brown/Red/White/Navy blue/Light red/Light blue - 2

    3-pack T-shirts

    HK$129.00

    • 3-pack T-shirts - Light dusty green/Brown/Navy blue/White/Grey marl/Light green/Striped/Dark blue/Light yellow/White/Red/White/Navy blue/Light red/Light blue - 1
    • 3-pack T-shirts - Light dusty green/Brown/Navy blue/White/Grey marl/Light green/Striped/Dark blue/Light yellow/White/Red/White/Navy blue/Light red/Light blue - 2

    3-pack T-shirts

    HK$129.00

    • 5-pack jersey tops - Peach/Green striped/Light purple/Mint green/Pink/White/Light pink/Leopard print/Purple/Turquoise/Mint green/Pink/Pink/Yellow/Dark red/Pink/Dark grey/Spotted/Dark grey/Spotted - 1
    • 5-pack jersey tops - Peach/Green striped/Light purple/Mint green/Pink/White/Light pink/Leopard print/Purple/Turquoise/Mint green/Pink/Pink/Yellow/Dark red/Pink/Dark grey/Spotted/Dark grey/Spotted - 2

    5-pack jersey tops

    HK$229.00