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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Sweatshirt - Light beige/Lil Brother/Light grey marl/Sports/Red/Academy of Sports/Light blue/Together/Mole/Buses/Yellow/Load Of Fun/Orange/Ghost/Navy blue/Big Brother/Dark grey/Bats/Grey marl/Walrus/Dark brown/Lion/Turquoise/Trucks/Blue/Cars/Blue/Stegosaurus - 1
    • Sweatshirt - Light beige/Lil Brother/Light grey marl/Sports/Red/Academy of Sports/Light blue/Together/Mole/Buses/Yellow/Load Of Fun/Orange/Ghost/Navy blue/Big Brother/Dark grey/Bats/Grey marl/Walrus/Dark brown/Lion/Turquoise/Trucks/Blue/Cars/Blue/Stegosaurus - 2

    Sweatshirt

    HK$79.00

    • Midi skirt - Burgundy/Light beige/Zebra print/Beige/Checked/Beige/Leopard print - 1
    • Midi skirt - Burgundy/Light beige/Zebra print/Beige/Checked/Beige/Leopard print - 2
    • Midi skirt - Burgundy/Light beige/Zebra print/Beige/Checked/Beige/Leopard print - 3
    • Midi skirt - Burgundy/Light beige/Zebra print/Beige/Checked/Beige/Leopard print - 4
    • Midi skirt - Burgundy/Light beige/Zebra print/Beige/Checked/Beige/Leopard print - 5

    Midi skirt

    HK$299.00

    • Flared High Jeans - Dark brown/Denim blue/Black/Dark denim blue - 1
    • Flared High Jeans - Dark brown/Denim blue/Black/Dark denim blue - 2
    • Flared High Jeans - Dark brown/Denim blue/Black/Dark denim blue - 3
    • Flared High Jeans - Dark brown/Denim blue/Black/Dark denim blue - 4
    • Flared High Jeans - Dark brown/Denim blue/Black/Dark denim blue - 5

    Flared High Jeans

    HK$299.00

    • Sweatshirt - Cream/Love/Light beige/Unicorn/White/Rainbow/Light pink/Paris/Light pink/Horse/Light orange/Pumpkin/Navy blue/Paris/Light pink/Bows/Black/Hearts - 1
    • Sweatshirt - Cream/Love/Light beige/Unicorn/White/Rainbow/Light pink/Paris/Light pink/Horse/Light orange/Pumpkin/Navy blue/Paris/Light pink/Bows/Black/Hearts - 2

    Sweatshirt

    HK$129.00

    • Sweatshirt - Light pink/Horse/Light beige/Unicorn/White/Rainbow/Light pink/Paris/Cream/Love/Light orange/Pumpkin/Navy blue/Paris/Light pink/Bows/Black/Hearts - 1
    • Sweatshirt - Light pink/Horse/Light beige/Unicorn/White/Rainbow/Light pink/Paris/Cream/Love/Light orange/Pumpkin/Navy blue/Paris/Light pink/Bows/Black/Hearts - 2

    Sweatshirt

    HK$129.00

    • Pencil skirt - Brown/Leopard print/Khaki green/Burgundy/Black - 1
    • Pencil skirt - Brown/Leopard print/Khaki green/Burgundy/Black - 2
    • Pencil skirt - Brown/Leopard print/Khaki green/Burgundy/Black - 3
    • Pencil skirt - Brown/Leopard print/Khaki green/Burgundy/Black - 4
    • Pencil skirt - Brown/Leopard print/Khaki green/Burgundy/Black - 5
    • Pencil skirt - Brown/Leopard print/Khaki green/Burgundy/Black - 6

    Pencil skirt

    HK$249.00

    • Belt - Dark brown/Black - 1
    • Belt - Dark brown/Black - 2

    Belt

    HK$229.00

    • Pramsuit - Light beige/Peach pink/Light beige/Leopard print - 1
    • Pramsuit - Light beige/Peach pink/Light beige/Leopard print - 2

    Pramsuit

    HK$229.00

    • Waisted shirt - Black - 1
    • Waisted shirt - Black - 2
    • Waisted shirt - Black - 3
    • Waisted shirt - Black - 4
    • Waisted shirt - Black - 5

    Waisted shirt

    HK$549.00

    • Long-sleeved T-shirt - Navy blue/Cherries/Red/White striped - 1
    • Long-sleeved T-shirt - Navy blue/Cherries/Red/White striped - 2

    Long-sleeved T-shirt

    HK$129.00

    • 5-pack trunks - White/Batman/Black/Minecraft/Blue/Sonic the Hedgehog/Light blue/Marvel Comics/Light grey marl/Red/Marvel/Black/Sonic the Hedgehog/Light green/PAW Patrol/Turquoise/Pokémon/Purple/Pokémon/Red/Sonic the Hedgehog/Dark grey/Minecraft/Dark blue/Marvel Comics - 1
    • 5-pack trunks - White/Batman/Black/Minecraft/Blue/Sonic the Hedgehog/Light blue/Marvel Comics/Light grey marl/Red/Marvel/Black/Sonic the Hedgehog/Light green/PAW Patrol/Turquoise/Pokémon/Purple/Pokémon/Red/Sonic the Hedgehog/Dark grey/Minecraft/Dark blue/Marvel Comics - 2
    • 5-pack trunks - White/Batman/Black/Minecraft/Blue/Sonic the Hedgehog/Light blue/Marvel Comics/Light grey marl/Red/Marvel/Black/Sonic the Hedgehog/Light green/PAW Patrol/Turquoise/Pokémon/Purple/Pokémon/Red/Sonic the Hedgehog/Dark grey/Minecraft/Dark blue/Marvel Comics - 3

    5-pack trunks

    HK$199.00

    • Fluffy cardigan - Light pink/Black/Light beige - 1
    • Fluffy cardigan - Light pink/Black/Light beige - 2

    Fluffy cardigan

    HK$159.00

    • 2-pack polo-neck tops - Light pink/White/Black/White - 1
    • 2-pack polo-neck tops - Light pink/White/Black/White - 2

    2-pack polo-neck tops

    HK$129.00

    • Frilled sweatshirt - Dark red/Coral pink/Mint green/Light pink/Dark grey/Hearts/Light purple - 1
    • Frilled sweatshirt - Dark red/Coral pink/Mint green/Light pink/Dark grey/Hearts/Light purple - 2

    Frilled sweatshirt

    HK$129.00

    • Brushed twill overshirt - Burnt orange/Black - 1
    • Brushed twill overshirt - Burnt orange/Black - 2
    • Brushed twill overshirt - Burnt orange/Black - 3
    • Brushed twill overshirt - Burnt orange/Black - 4
    • Brushed twill overshirt - Burnt orange/Black - 5
    • Brushed twill overshirt - Burnt orange/Black - 6
    • Brushed twill overshirt - Burnt orange/Black - 7
    • Brushed twill overshirt - Burnt orange/Black - 8
    • Brushed twill overshirt - Burnt orange/Black - 9
    H&M ATELIER

    Brushed twill overshirt

    HK$699.00

    • Oversized cashmere jumper - Light yellow/Black - 1
    • Oversized cashmere jumper - Light yellow/Black - 2
    • Oversized cashmere jumper - Light yellow/Black - 3
    • Oversized cashmere jumper - Light yellow/Black - 4
    • Oversized cashmere jumper - Light yellow/Black - 5
    H&M Premium Selection

    Oversized cashmere jumper

    HK$1,290.00

    • Wide Ultra High Jeans - Dark denim blue/Dark denim blue - 1
    • Wide Ultra High Jeans - Dark denim blue/Dark denim blue - 2
    • Wide Ultra High Jeans - Dark denim blue/Dark denim blue - 3
    • Wide Ultra High Jeans - Dark denim blue/Dark denim blue - 4
    • Wide Ultra High Jeans - Dark denim blue/Dark denim blue - 5
    • Wide Ultra High Jeans - Dark denim blue/Dark denim blue - 6
    • Wide Ultra High Jeans - Dark denim blue/Dark denim blue - 7
    • Wide Ultra High Jeans - Dark denim blue/Dark denim blue - 8
    • Wide Ultra High Jeans - Dark denim blue/Dark denim blue - 9

    Wide Ultra High Jeans

    HK$299.00

    • Wide Regular Jeans - Denim blue/Black/Burgundy/Dark denim blue/White - 1
    • Wide Regular Jeans - Denim blue/Black/Burgundy/Dark denim blue/White - 2
    • Wide Regular Jeans - Denim blue/Black/Burgundy/Dark denim blue/White - 3
    • Wide Regular Jeans - Denim blue/Black/Burgundy/Dark denim blue/White - 4
    • Wide Regular Jeans - Denim blue/Black/Burgundy/Dark denim blue/White - 5
    • Wide Regular Jeans - Denim blue/Black/Burgundy/Dark denim blue/White - 6

    Wide Regular Jeans

    HK$229.00