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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Leggings - Black/Hearts/Pink/Hearts/Light grey marl/Rainbows/Blue/Pink/Unicorns/Black/Leopard print/Navy blue/Hearts/Black/Pink/Floral/Pink/Hearts/Cream/Bows/Black/Unicorns/Cream/Teddy bears/Cream/Holly berries/Peach/Harlequin-patterned - 1
    • Leggings - Black/Hearts/Pink/Hearts/Light grey marl/Rainbows/Blue/Pink/Unicorns/Black/Leopard print/Navy blue/Hearts/Black/Pink/Floral/Pink/Hearts/Cream/Bows/Black/Unicorns/Cream/Teddy bears/Cream/Holly berries/Peach/Harlequin-patterned - 2
    • Leggings - Black/Hearts/Pink/Hearts/Light grey marl/Rainbows/Blue/Pink/Unicorns/Black/Leopard print/Navy blue/Hearts/Black/Pink/Floral/Pink/Hearts/Cream/Bows/Black/Unicorns/Cream/Teddy bears/Cream/Holly berries/Peach/Harlequin-patterned - 3
    • Leggings - Black/Hearts/Pink/Hearts/Light grey marl/Rainbows/Blue/Pink/Unicorns/Black/Leopard print/Navy blue/Hearts/Black/Pink/Floral/Pink/Hearts/Cream/Bows/Black/Unicorns/Cream/Teddy bears/Cream/Holly berries/Peach/Harlequin-patterned - 4

    Leggings

    NT$349

    • Rib-knit jumper - White/Pink striped/Cream/Striped/Blue/Striped/Black/Light pink/Dark red striped - 1
    • Rib-knit jumper - White/Pink striped/Cream/Striped/Blue/Striped/Black/Light pink/Dark red striped - 2

    Rib-knit jumper

    NT$349

    • Regular Jeans - Denim black/Dark denim blue/Denim grey/Light denim blue/Dark denim blue - 1
    • Regular Jeans - Denim black/Dark denim blue/Denim grey/Light denim blue/Dark denim blue - 2
    • Regular Jeans - Denim black/Dark denim blue/Denim grey/Light denim blue/Dark denim blue - 3
    • Regular Jeans - Denim black/Dark denim blue/Denim grey/Light denim blue/Dark denim blue - 4
    • Regular Jeans - Denim black/Dark denim blue/Denim grey/Light denim blue/Dark denim blue - 5
    • Regular Jeans - Denim black/Dark denim blue/Denim grey/Light denim blue/Dark denim blue - 6

    Regular Jeans

    NT$999

    • Cashmere scarf - Grey/Mustard yellow/Black/Plum - 1
    • Cashmere scarf - Grey/Mustard yellow/Black/Plum - 2
    H&M Premium Selection

    Cashmere scarf

    NT$2,499

    • Long puffer jacket - Black/Light beige - 1
    • Long puffer jacket - Black/Light beige - 2
    • Long puffer jacket - Black/Light beige - 3
    • Long puffer jacket - Black/Light beige - 4
    • Long puffer jacket - Black/Light beige - 5
    • Long puffer jacket - Black/Light beige - 6

    Long puffer jacket

    NT$2,499

    • Printed sweatshirt - Light pink/Minnie Mouse/Cream/Bluey/Light blue/Frozen/Pink/Peppa Pig/Pink/Minnie Mouse/White/Hello Kitty/Pink/Hello Kitty/Purple/Lilo & Stitch/Light beige/Lilo & Stitch/Yellow/Hello Kitty/White/Minnie Mouse/Light blue/Lilo & Stitch/Pink/Tweety/Cream/Hello Kitty/Light blue/Hello Kitty/Pink/Lilo & Stitch/Cream/Hello Kitty/Light blue/Cinnamoroll/Light purple/Pink/White/Kuromi/Light beige/Bambi/Turquoise/Gabby's Dollhouse - 1
    • Printed sweatshirt - Light pink/Minnie Mouse/Cream/Bluey/Light blue/Frozen/Pink/Peppa Pig/Pink/Minnie Mouse/White/Hello Kitty/Pink/Hello Kitty/Purple/Lilo & Stitch/Light beige/Lilo & Stitch/Yellow/Hello Kitty/White/Minnie Mouse/Light blue/Lilo & Stitch/Pink/Tweety/Cream/Hello Kitty/Light blue/Hello Kitty/Pink/Lilo & Stitch/Cream/Hello Kitty/Light blue/Cinnamoroll/Light purple/Pink/White/Kuromi/Light beige/Bambi/Turquoise/Gabby's Dollhouse - 2

    Printed sweatshirt

    NT$499

    • Cotton pyjamas - Dark green/Checked/White/Black checked - 1
    • Cotton pyjamas - Dark green/Checked/White/Black checked - 2

    Cotton pyjamas

    NT$799

    • Oversized jumper - Grey marl/Light blue/Dark beige/Cream - 1
    • Oversized jumper - Grey marl/Light blue/Dark beige/Cream - 2
    • Oversized jumper - Grey marl/Light blue/Dark beige/Cream - 3
    • Oversized jumper - Grey marl/Light blue/Dark beige/Cream - 4
    • Oversized jumper - Grey marl/Light blue/Dark beige/Cream - 5
    • Oversized jumper - Grey marl/Light blue/Dark beige/Cream - 6

    Oversized jumper

    NT$999

    • Wool jersey top - Grey marl/Dark brown - 1
    • Wool jersey top - Grey marl/Dark brown - 2
    • Wool jersey top - Grey marl/Dark brown - 3
    • Wool jersey top - Grey marl/Dark brown - 4
    • Wool jersey top - Grey marl/Dark brown - 5
    H&M Premium Selection

    Wool jersey top

    NT$1,799

    • V-neck jumper - Black/Mole/Dark green/Cream/Light yellow - 1
    • V-neck jumper - Black/Mole/Dark green/Cream/Light yellow - 2
    • V-neck jumper - Black/Mole/Dark green/Cream/Light yellow - 3
    • V-neck jumper - Black/Mole/Dark green/Cream/Light yellow - 4
    • V-neck jumper - Black/Mole/Dark green/Cream/Light yellow - 5

    V-neck jumper

    NT$999

    • 5-pack bodysuits - Blue/Dusty green/White/White/Grey/Black/Purple/Dark red/White/Beige/Blue/Green/Light pink/White/Light turquoise/White/White - 1
    • 5-pack bodysuits - Blue/Dusty green/White/White/Grey/Black/Purple/Dark red/White/Beige/Blue/Green/Light pink/White/Light turquoise/White/White - 2

    5-pack bodysuits

    NT$599

    • Wide High Jeans - Washed denim blue/Dark blue/Denim black/Light denim blue - 1
    • Wide High Jeans - Washed denim blue/Dark blue/Denim black/Light denim blue - 2
    • Wide High Jeans - Washed denim blue/Dark blue/Denim black/Light denim blue - 3
    • Wide High Jeans - Washed denim blue/Dark blue/Denim black/Light denim blue - 4
    • Wide High Jeans - Washed denim blue/Dark blue/Denim black/Light denim blue - 5
    • Wide High Jeans - Washed denim blue/Dark blue/Denim black/Light denim blue - 6
    • Wide High Jeans - Washed denim blue/Dark blue/Denim black/Light denim blue - 7
    • Wide High Jeans - Washed denim blue/Dark blue/Denim black/Light denim blue - 8

    Wide High Jeans

    NT$1,299

    • Scalloped-trim dress - White/Green/Floral - 1
    • Scalloped-trim dress - White/Green/Floral - 2
    • Scalloped-trim dress - White/Green/Floral - 3
    • Scalloped-trim dress - White/Green/Floral - 4
    • Scalloped-trim dress - White/Green/Floral - 5
    • Scalloped-trim dress - White/Green/Floral - 6
    H&M Adorables

    Scalloped-trim dress

    NT$999

    • Suit trousers - Black/Navy blue - 1
    • Suit trousers - Black/Navy blue - 2
    • Suit trousers - Black/Navy blue - 3
    • Suit trousers - Black/Navy blue - 4
    • Suit trousers - Black/Navy blue - 5
    • Suit trousers - Black/Navy blue - 6

    Suit trousers

    NT$449

    • Slim Fit Suit trousers - Black/Dark grey/Navy blue - 1
    • Slim Fit Suit trousers - Black/Dark grey/Navy blue - 2
    • Slim Fit Suit trousers - Black/Dark grey/Navy blue - 3
    • Slim Fit Suit trousers - Black/Dark grey/Navy blue - 4
    • Slim Fit Suit trousers - Black/Dark grey/Navy blue - 5
    • Slim Fit Suit trousers - Black/Dark grey/Navy blue - 6
    • Slim Fit Suit trousers - Black/Dark grey/Navy blue - 7
    • Slim Fit Suit trousers - Black/Dark grey/Navy blue - 8
    • Slim Fit Suit trousers - Black/Dark grey/Navy blue - 9
    H&M Premium Selection

    Slim Fit Suit trousers

    NT$2,499

    • Leather Derby shoes - Black - 1
    • Leather Derby shoes - Black - 2
    • Leather Derby shoes - Black - 3
    H&M Premium Selection

    Leather Derby shoes

    NT$3,499

    • Regular Fit Resort shirt - Beige/Patterned/Black/Leaf-patterned - 1
    • Regular Fit Resort shirt - Beige/Patterned/Black/Leaf-patterned - 2
    • Regular Fit Resort shirt - Beige/Patterned/Black/Leaf-patterned - 3
    • Regular Fit Resort shirt - Beige/Patterned/Black/Leaf-patterned - 4
    • Regular Fit Resort shirt - Beige/Patterned/Black/Leaf-patterned - 5
    • Regular Fit Resort shirt - Beige/Patterned/Black/Leaf-patterned - 6
    SUMMER 2025

    Regular Fit Resort shirt

    NT$999