DRESS FOR A SUSTAINABLE FASHION FUTURE
Offering you fashion and quality at the best price is our core concept — but always offering you sustainable and affordable fashion is our future. Made from sustainably sourced materials and/or using sustainable methods, we're proud to present: Conscious Collection Spring 2019. Explore the romantic, feminine and sensual styles in soft earthy hues, worn by inspirational women from around the world who want to make a change. Listen to their thoughts about sustainability in the fashion world, but also in their everyday lives.
"With a huge company such as H&M producing clothes and making them affordable, as well as making them sustainable, high quality, in various colours, prints and so on, it demonstrates very clearly that a sustainable and conscious future is possible."
Actress Naomie Harris (right) is wearing a top and skirt made from TencelTM Lyocell blend.
Off-the-shoulder, sheer fabrics and dozens of flowers. Naomie Harris, together with Ilona Smet, is enjoying a beautiful golden sunset — dressed in flowing looks, all made from recycled polyester blends and TencelTM.
Rosario Dawson, Anja Rubik and BENI in floral prints, cloudy whites and soft shades of brown and copper: the colour palette of this collection is a reminder for each and every one of us to make more conscious decisions for our planet.
German model and television presenter Sara Nuru, together with Ilona Smet and Anja Rubik, is showing the tender elements of the Conscious collection: feminine ruffles, lace and decorative prints.
Enjoying a calm stroll in the flourishing garden, Japanese pop star BENI is wearing a dress made from an organic cotton blend. Organic cotton is grown without chemical pesticides and fertilizers and contains no genetically modified organisms. And it's just as soft as regular cotton.