H&M Adorables | Inside H&M Adorables | H&M

H&M ADORABLES IS A PREMIUM CHILDRENSWEAR LINE THAT BLENDS THOUGHTFUL DESIGN WITH HIGH-QUALITY MATERIALS, CREATING CLOTHING AND ACCESSORIES THAT CAN BE PASSED DOWN TO COMING GENERATIONS. FROM NEWBORN ESSENTIALS AND TIMELESS BABYWEAR TO ELEVATED KIDSWEAR STAPLES, EVERY PIECE IS DESIGNED WITH CARE AND LONGEVITY IN MIND. 

4 SEP 2025

Led by Sofia Löfstedt, Head of Design & Creative at H&M Kids, the design team places special focus on fabric quality and thoughtful details. “We’re proud of the materials we’ve chosen,” says Löfstedt. “The collection combines timeless style with thoughtful pricing that reflects both the quality and the care we’ve shown each product. This makes H&M Adorables truly special.”

Highlights include soft cashmere and Merino wool knitwear, breathable silk bodysuits, soft linen dresses, waxed-cotton jackets, and cosy down puffers. Subtle design touches—like embroidered trims, extra-soft linings, and elasticated cuffs and waists—offer both style and comfort for little ones on the go.

Longevity is a core value. With a soft, calming palette and relaxed silhouettes, these designs are made to outlast trends and be passed on to siblings, family, or friends. While exclusive prints and graphics feature throughout, the overall aesthetic is clean and refined.

H&M Adorables also places a strong emphasis on its newborn collections, offering thoughtful gifts to welcome new babies. Gift boxes can be filled with bodysuits, muslin cloths, and ribbed socks—all made from gentle, natural fibres like cashmere, silk, and cotton. There are also pre-wrapped gift sets with coordinated outfits and accessories.

The choice of materials was a central consideration when creating the collection. Approximately 85% of the materials are certified by trusted global standards. All products labelled with the GOTS (Global Organic Textile Standard)* label, ensures the use of certified organic fibres. Their requirements across the value chain also cover social and environmental aspects, including e.g., workers' rights and the use of organic fibres produced without synthetic pesticides, synthetic fertilisers, and other harmful chemicals.

Outerwear with the Re:Down® label has recycled down and feathers made from post-consumer products, while cashmere garments with the GCS label (The Good Cashmere Standard®)**, owned by the Aid by Trade Foundation (AbTF), follow requirements on animal welfare, land management, and herders’ working conditions.

Our RWS-labelled wool products are certified to the Responsible Wool Standard*** (RWS) and contain wool fibres from farms certified to animal welfare and land management requirements.

With its commitment to quality materials and timeless design, H&M Adorables offers true value and a world of potential. And this is just the beginning.