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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    Smocked top

    RM 39.90

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    RM 149.90

    Member price:RM 109.90

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    RM 59.90

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    Straight Regular Jeans

    RM 129.90

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    RM 79.90

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    Bootcut trousers

    RM 129.90

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    Loose Fit T-shirt

    RM 34.95

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    Printed satin dress

    RM 349.90

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    Cotton cap

    RM 39.90

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    Loose Fit T-shirt

    RM 49.90

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    Crinkled jersey top

    RM 39.90

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    Loose Fit Shirt

    RM 99.90

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    3-pack briefs with Lycra®

    RM 59.90

    Member price:RM 44.90

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    Sequined skirt

    RM 79.90

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    Oversized printed T-shirt

    RM 29.90

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    Motif-detail sweatshirt

    RM 59.90

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    Knitted maxi dress

    RM 149.90

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    Bow-detail top

    RM 129.90

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    RM 249.90

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    Lace-detail blouse

    RM 99.90

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    Loose Fit Zip-through hoodie

    RM 139.90