Make our normal the new norm

This International Women’s Day, we take a stand for gender equality by urging other companies to follow our lead. At H&M, no matter their gender, sexual orientation or ethnicity, everyone has equal opportunities.

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Karolina Kijak x H&M: From nature with love

Her wondrous watercolor illustrations show us the beauty of nature. We met Karolina Kijak-Dzikońska — the artist behind H&M’s latest print collaboration for kids — to talk about the wildlife creatures in her paintings and how a small village can develop your imagination beyond reality.

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Sleep tight: The bed linen guide

Do you prefer a relaxed, wrinkled look with linen sheets for your bed or the more elegant feel that comes with Egyptian cotton? Or maybe warm and cozy flannel is your top choice? Find your future favorite bed linen fabric with our big guide.

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