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Conscious Exclusive A/W20

Wear the waste

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Meet the changemakers

Join the recycling revolution together with Jane Goodall, SZA, Vic Barrett and Andreea Diaconu.

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The Jeans Redesign project

The H&M Group rethinks the design and production of denim in a further step towards circularity

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From old to new with Looop

The world's first in-store recycling system is now installed at H&M in Stockholm. Here's all you need to know.

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We hope this product goes out of fashion soon

In a previous effort to help combat COVID-19, we repurposed our supply chain to produce face masks for health care workers around the world. Now we're offering fabric face masks to a broader public at an affordable price.

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H&M USA launches limited-edition artist collection in celebration of National Voter Registration Day

Artists Baron Von Fancy, Gunner Stahl, Joshua Vides, Sheila Rashid, Greg Mike, Sophia Chang, and Treyvonne Deveaux create custom artwork encouraging voter’s rights

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Innovation in every detail

With significant initiatives and amazing innovations, we can design clothes that both look and feel good.

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Introducing H&M Studio A/W 2020

For everyone who loves floating between hyperfeminine and ultramasculine tailoring.

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Whooli Chen x H&M

H&M collaborates with Taiwan-based illustrator Whooli Chen for a more sustainable kids' collection

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Blank Staples: wear, create, elevate

H&M introduces a new cutting-edge core line of premium streetwear for men. Get the details here.

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Kangol x H&M feat Mabel: A streetwear collab for the self-made generation

A 31-piece streetwear drop inspired by Mabel’s style and personality, featuring the iconic bucket hat and new Kangol pieces.

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Giuliva Heritage x H&M: An Italian love story

A collaborative collection of wear-forever pieces celebrating an eternal love for fashion — and sustainability.

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Harry Potter x H&M Kidswear

The magic of the Harry Potter movies casts a spell over H&M Kidswear with an all-new capsule collection.

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Sandra Mansour x H&M: a dreamy and empowering collaboration

Through her collection with H&M, Lebanese designer Sandra Mansour wants to send a message of hope and light to women around the world.

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