Skip to content

Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
Sort by
Filter
sort Recommended have been applied
    • Joggers - Navy blue/Brown/Light grey marl - 1
    • Joggers - Navy blue/Brown/Light grey marl - 2
    H&M Adorables

    Joggers

    HK$199.00

    • Chelsea boots - Black/Dark brown - 1
    • Chelsea boots - Black/Dark brown - 2
    • Chelsea boots - Black/Dark brown - 3
    • Chelsea boots - Black/Dark brown - 4
    • Chelsea boots - Black/Dark brown - 5

    Chelsea boots

    HK$329.00

    • Trainers - White/Beige/Black/White/White/Dark green/White/White/Black/Grey/Black/Dark beige - 1
    • Trainers - White/Beige/Black/White/White/Dark green/White/White/Black/Grey/Black/Dark beige - 2
    • Trainers - White/Beige/Black/White/White/Dark green/White/White/Black/Grey/Black/Dark beige - 3

    Trainers

    HK$229.00

    • Leather sandals - Black - 1
    • Leather sandals - Black - 2
    • Leather sandals - Black - 3
    H&M Premium Selection

    Leather sandals

    HK$599.00

    • Tights - White/White/Raspberries - 1
    • Tights - White/White/Raspberries - 2

    Tights

    HK$79.00

    • Leather sandals - Beige/Faux snake/Dark khaki green/Black/Brown - 1
    • Leather sandals - Beige/Faux snake/Dark khaki green/Black/Brown - 2
    • Leather sandals - Beige/Faux snake/Dark khaki green/Black/Brown - 3
    H&M Premium Selection

    Leather sandals

    HK$349.00

    • One-shoulder top - White/Dusty blue/Khaki green - 1
    • One-shoulder top - White/Dusty blue/Khaki green - 2
    • One-shoulder top - White/Dusty blue/Khaki green - 3
    • One-shoulder top - White/Dusty blue/Khaki green - 4
    • One-shoulder top - White/Dusty blue/Khaki green - 5
    • One-shoulder top - White/Dusty blue/Khaki green - 6

    One-shoulder top

    HK$109.00

    • Smocked tiered skirt - White/White/Floral/Pink/Paisley-patterned/Black/White/Dark grey - 1
    • Smocked tiered skirt - White/White/Floral/Pink/Paisley-patterned/Black/White/Dark grey - 2
    • Smocked tiered skirt - White/White/Floral/Pink/Paisley-patterned/Black/White/Dark grey - 3
    • Smocked tiered skirt - White/White/Floral/Pink/Paisley-patterned/Black/White/Dark grey - 4
    • Smocked tiered skirt - White/White/Floral/Pink/Paisley-patterned/Black/White/Dark grey - 5

    Smocked tiered skirt

    HK$199.00

    • Slim Fit Linen jacket - Light beige/Navy blue/Sage green/Dark beige - 1
    • Slim Fit Linen jacket - Light beige/Navy blue/Sage green/Dark beige - 2
    • Slim Fit Linen jacket - Light beige/Navy blue/Sage green/Dark beige - 3
    • Slim Fit Linen jacket - Light beige/Navy blue/Sage green/Dark beige - 4
    • Slim Fit Linen jacket - Light beige/Navy blue/Sage green/Dark beige - 5
    • Slim Fit Linen jacket - Light beige/Navy blue/Sage green/Dark beige - 6
    • Slim Fit Linen jacket - Light beige/Navy blue/Sage green/Dark beige - 7
    • Slim Fit Linen jacket - Light beige/Navy blue/Sage green/Dark beige - 8
    H&M Premium Selection

    Slim Fit Linen jacket

    HK$799.00

    • Wide High Jeans - Dark denim blue/Denim blue/Navy denim blue/White/Light denim blue/Dark denim blue/Denim blue/Dark denim grey/Light denim blue/White/Light denim blue - 1
    • Wide High Jeans - Dark denim blue/Denim blue/Navy denim blue/White/Light denim blue/Dark denim blue/Denim blue/Dark denim grey/Light denim blue/White/Light denim blue - 2
    • Wide High Jeans - Dark denim blue/Denim blue/Navy denim blue/White/Light denim blue/Dark denim blue/Denim blue/Dark denim grey/Light denim blue/White/Light denim blue - 3
    • Wide High Jeans - Dark denim blue/Denim blue/Navy denim blue/White/Light denim blue/Dark denim blue/Denim blue/Dark denim grey/Light denim blue/White/Light denim blue - 4
    • Wide High Jeans - Dark denim blue/Denim blue/Navy denim blue/White/Light denim blue/Dark denim blue/Denim blue/Dark denim grey/Light denim blue/White/Light denim blue - 5
    • Wide High Jeans - Dark denim blue/Denim blue/Navy denim blue/White/Light denim blue/Dark denim blue/Denim blue/Dark denim grey/Light denim blue/White/Light denim blue - 6

    Wide High Jeans

    HK$229.00

    • Cigarette trousers - Navy blue/Light beige/Black/Dark brown/Dark mole - 1
    • Cigarette trousers - Navy blue/Light beige/Black/Dark brown/Dark mole - 2
    • Cigarette trousers - Navy blue/Light beige/Black/Dark brown/Dark mole - 3
    • Cigarette trousers - Navy blue/Light beige/Black/Dark brown/Dark mole - 4
    • Cigarette trousers - Navy blue/Light beige/Black/Dark brown/Dark mole - 5
    • Cigarette trousers - Navy blue/Light beige/Black/Dark brown/Dark mole - 6

    Cigarette trousers

    HK$179.00

    • Baggy Jeans - Pale denim blue/Denim green/Grey-blue/Denim blue/Black/Vintage black - 1
    • Baggy Jeans - Pale denim blue/Denim green/Grey-blue/Denim blue/Black/Vintage black - 2
    • Baggy Jeans - Pale denim blue/Denim green/Grey-blue/Denim blue/Black/Vintage black - 3
    • Baggy Jeans - Pale denim blue/Denim green/Grey-blue/Denim blue/Black/Vintage black - 4
    • Baggy Jeans - Pale denim blue/Denim green/Grey-blue/Denim blue/Black/Vintage black - 5

    Baggy Jeans

    HK$349.00

    • Loose Fit Jeans - Beige/Vintage grey/Light denim blue/Pink - 1
    • Loose Fit Jeans - Beige/Vintage grey/Light denim blue/Pink - 2
    • Loose Fit Jeans - Beige/Vintage grey/Light denim blue/Pink - 3
    • Loose Fit Jeans - Beige/Vintage grey/Light denim blue/Pink - 4
    • Loose Fit Jeans - Beige/Vintage grey/Light denim blue/Pink - 5
    • Loose Fit Jeans - Beige/Vintage grey/Light denim blue/Pink - 6
    • Loose Fit Jeans - Beige/Vintage grey/Light denim blue/Pink - 7

    Loose Fit Jeans

    HK$349.00

    • 3-pack cotton tops - Dusty pink/White/Beige/Hearts/Dusty blue/Hearts/Pink/Striped/Pink/Hearts - 1
    • 3-pack cotton tops - Dusty pink/White/Beige/Hearts/Dusty blue/Hearts/Pink/Striped/Pink/Hearts - 2

    3-pack cotton tops

    HK$129.00

    100 ml
    • Knitted cardigan - White/Light beige - 1
    • Knitted cardigan - White/Light beige - 2

    Knitted cardigan

    HK$99.00

    • 5-pack patterned socks - Light blue/Bluey/Blue/Spider-Man/Khaki green/Jurassic World/Blue/Cars/Blue/The Avengers/Blue/Sonic the Hedgehog/Yellow/Pokémon/Blue/Lilo & Stitch/Grey/Marvel Comics/Mint green/Bluey/Blue/Paw Patrol - 1
    • 5-pack patterned socks - Light blue/Bluey/Blue/Spider-Man/Khaki green/Jurassic World/Blue/Cars/Blue/The Avengers/Blue/Sonic the Hedgehog/Yellow/Pokémon/Blue/Lilo & Stitch/Grey/Marvel Comics/Mint green/Bluey/Blue/Paw Patrol - 2
    • 5-pack patterned socks - Light blue/Bluey/Blue/Spider-Man/Khaki green/Jurassic World/Blue/Cars/Blue/The Avengers/Blue/Sonic the Hedgehog/Yellow/Pokémon/Blue/Lilo & Stitch/Grey/Marvel Comics/Mint green/Bluey/Blue/Paw Patrol - 3

    5-pack patterned socks

    HK$129.00

    • Fine-knit wool top - Navy blue/Pale greige/Beige/Mustard yellow - 1
    • Fine-knit wool top - Navy blue/Pale greige/Beige/Mustard yellow - 2
    H&M Premium Selection

    Fine-knit wool top

    HK$449.00

    • Wool polo neck top - Black/Dark mole marl/Light greige marl/Olive green/Grey marl - 1
    • Wool polo neck top - Black/Dark mole marl/Light greige marl/Olive green/Grey marl - 2
    • Wool polo neck top - Black/Dark mole marl/Light greige marl/Olive green/Grey marl - 3
    • Wool polo neck top - Black/Dark mole marl/Light greige marl/Olive green/Grey marl - 4
    • Wool polo neck top - Black/Dark mole marl/Light greige marl/Olive green/Grey marl - 5
    • Wool polo neck top - Black/Dark mole marl/Light greige marl/Olive green/Grey marl - 6
    H&M Premium Selection

    Wool polo neck top

    HK$449.00

    • Teddy sweatshirt - Cream/Paris/White/Dinosaurs - 1
    • Teddy sweatshirt - Cream/Paris/White/Dinosaurs - 2
    • Teddy sweatshirt - Cream/Paris/White/Dinosaurs - 3
    • Teddy sweatshirt - Cream/Paris/White/Dinosaurs - 4
    • Teddy sweatshirt - Cream/Paris/White/Dinosaurs - 5
    • Teddy sweatshirt - Cream/Paris/White/Dinosaurs - 6
    • Teddy sweatshirt - Cream/Paris/White/Dinosaurs - 7

    Teddy sweatshirt

    HK$229.00

    • Waffled cotton romper suit - Light blue/Cream/Floral/Cream - 1
    • Waffled cotton romper suit - Light blue/Cream/Floral/Cream - 2
    H&M Adorables

    Waffled cotton romper suit

    HK$199.00

    • Mohair-blend hoodie - Black/Dark brown - 1
    • Mohair-blend hoodie - Black/Dark brown - 2
    • Mohair-blend hoodie - Black/Dark brown - 3
    • Mohair-blend hoodie - Black/Dark brown - 4
    • Mohair-blend hoodie - Black/Dark brown - 5
    • Mohair-blend hoodie - Black/Dark brown - 6
    • Mohair-blend hoodie - Black/Dark brown - 7
    HOLIDAY 2025

    Mohair-blend hoodie

    HK$699.00

    • Polo-neck wool top - Cream/Dark grey marl - 1
    • Polo-neck wool top - Cream/Dark grey marl - 2
    • Polo-neck wool top - Cream/Dark grey marl - 3
    • Polo-neck wool top - Cream/Dark grey marl - 4
    • Polo-neck wool top - Cream/Dark grey marl - 5
    • Polo-neck wool top - Cream/Dark grey marl - 6
    HOLIDAY 2025

    Polo-neck wool top

    HK$599.00