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H&M

Want to upgrade your beauty regime? Look no further than our wide range of beauty products. From everyday makeup essentials, like foundations and mascaras, to hair styling products, nails, face masks, face- and body tools.

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    • A nail polish bottle is standing upright in a front-facing view, featuring a rounded clear glass bottle filled with pale peach-coloured polish and topped with a tall, white cylindrical cap. The front of the bottle displays the gold-toned H&M logo and volume specifications. - 1
    • A nail polish bottle is standing beside its detached applicator brush, both facing forward. The rounded glass bottle shows a pale peach-coloured polish inside, featuring gold branding on the front and a tall, cylindrical white cap. The detached applicator brush features a matching white handle with black bristles. - 2
    • Nail polish is presented in two smooth, glossy droplets of a pale peach-pink shade. The larger droplet displays a highly reflective, wet-look surface with a curved light highlight along its rounded edge. - 3

    Nail polish

    €4.99

    8 ml | €623.75/1 l
    • An eyeshadow palette is facing front, showcasing eight ice cream-inspired shades that span from light pink to mint green and ocean blue, with finishes that include matte, sparkly, and shimmering options. - 1
    • An eyeshadow palette is facing forward, showcasing eight ice cream-inspired shades. The colours range from light pink to mint green and ocean blue, featuring matte, sparkly, and shimmering finishes. - 2
    • An eyeshadow palette is facing front, featuring eight ice cream-inspired shades ranging from light pink to mint green and ocean blue. The shades present matte, sparkly, and shimmering finishes, with some showcasing embossed patterns including a diamond grid, a squiggly line, and an ice cream cone. - 3

    Eyeshadow palette

    €5.99

    6.36 g | €941.82/1 kg
    • Two lip liners are positioned upright, facing front, both featuring a sleek, metallic silver body with visible text "PLUMPING LIP LINER" and "PINK DUNE", and a reddish-brown colour band at the base. One liner is closed with a metallic silver cap, while the other is open, revealing a pointed, reddish-brown lip liner stick. - 1
    • A sleek, silver metallic lip liner stands upright, facing forward, with "PLUMPING LIP LINER" and "PINK DUNE" text running vertically along its side. A subtle reddish-brown lip liner tip is visible at the base. - 2
    • A reddish-brown makeup swatch is displayed as a continuous, wavy line, varying in thickness and featuring a matte finish. - 3

    Plumping Lip Liner

    €7.99

    0.3 g | €26,633.33/1 kg
    • Make-up bag - Black - 1
    • Make-up bag - Black - 2
    • Make-up bag - Black - 3
    • Make-up bag - Black - 4

    Make-up bag

    €12.99

    • Wash bag - Black - 1
    • Wash bag - Black - 2
    • Wash bag - Black - 3

    Wash bag

    €22.99

    • A front-facing view of a press-on nail kit displaying a light peach-coloured package with a clear window showcasing ten almond-shaped nails. The nails feature a sheer pink base, with some displaying silver glitter ombre tips and others showcasing silver rhinestone embellishments. - 1
    • A set of five almond-shaped press-on nails is shown with a nude pink base and a silver glitter gradient that fades in from the tips. The top three nails feature assorted silver geometric rhinestones in various shapes and sizes, while the bottom two nails display only the glitter ombré effect. - 2

    Press-on nails

    €8.99

    1.9 g | €4,731.58/1 kg
    • Press-on nails - Almond Long Rouge Glow/Almond Medium Sparkle & Treats/Almond Long Cosmic Spark/Almond Medium French Tips/Almond Long Twinkle Time/Oval Short Mocha Dots/Almond Medium Sugar Glaze/Almond Long Classic Crystal/Almond Long Luminous Blush/Almond Long Ruby Tips/Oval Long Bordeaux Blush/Almond Long Golden Tips/Almong Long Quite Wild - 1
    • Five almond-shaped press-on nails are displaying a deep metallic red colour with a glossy finish and a bright horizontal highlight. The nails are arranged in a vertical row and pointing to the left, showcasing their smooth, curved structure. - 2
    • Press-on nails in a deep burgundy red are displayed as five almond-shaped nails arranged vertically in a front view. Each nail features a smooth, glossy finish with tapered tips pointing to the left. - 3

    Press-on nails

    €8.99

    1.9 g | €4,731.58/1 kg
    • Showing from a front angle, a rectangular light pink package displays press-on nails through a clear vertical window. The visible nails feature a light pink base decorated with black polka dots and a white crescent detail at the base. - 1
    • Five rounded press-on nails are displayed in a glossy, semi-sheer light pink base with a black polka dot pattern. The nails are shown in a vertical column from a front-facing angle, displaying a range of sizes from smallest to largest. - 2

    Press-on nails

    €8.99

    1.9 g | €4,731.58/1 kg
    • A set of press-on nails is shown facing front in a light peach-coloured rectangular box, displaying a vertical row of ten almond-shaped nails with a shimmering pearlescent pink finish through a clear window. The packaging features silver metallic lettering at the top and a small vegan symbol at the bottom. - 1
    • Five almond-shaped press-on nails are displayed vertically from a front view, showcasing a glossy, light pink colour with a subtle pearlescent finish. The nails are pointing to the left, highlighting their smooth, rounded tips. - 2

    Press-on nails

    €8.99

    1.9 g | €4,731.58/1 kg
    • A set of four hair clips is shown from the front, with each clip featuring a silver-toned metal alligator base attached to a wavy, slightly sheer plastic embellishment. The decorative pieces feature pastel shades of peach, pink, lavender, and light green, reflecting an ice cream-inspired design. - 1
    • Four hair clips are lying diagonally, featuring silver-toned metal alligator clasps attached to wavy-edged, translucent plastic backings. The clips are displaying a range of pastel colours, including pale peach, light pink, soft lavender, and mint green. - 2

    4-pack hair clips

    €4.99

    4 pcs | €1.25/pc
    • Face gems - Silver-coloured - 1
    • Face gems - Silver-coloured - 2

    Face gems

    €6.99

    46 pcs | €0.15/pc
    • Round brush - Light pink - 1
    • Round brush - Light pink - 2

    Round brush

    €9.99

    • Nail polish - Nutmeg/Roasted Cocoa/Electric Pearl/Standing Ovation/Ice Cold Milk/Neo Noir/Wood You Rather/December Dawn/Terracotta Flame/Rustic Nomad - 1
    • Nail polish - Nutmeg/Roasted Cocoa/Electric Pearl/Standing Ovation/Ice Cold Milk/Neo Noir/Wood You Rather/December Dawn/Terracotta Flame/Rustic Nomad - 2
    • Nail polish - Nutmeg/Roasted Cocoa/Electric Pearl/Standing Ovation/Ice Cold Milk/Neo Noir/Wood You Rather/December Dawn/Terracotta Flame/Rustic Nomad - 3
    • Nail polish - Nutmeg/Roasted Cocoa/Electric Pearl/Standing Ovation/Ice Cold Milk/Neo Noir/Wood You Rather/December Dawn/Terracotta Flame/Rustic Nomad - 4

    Nail polish

    €4.99

    8 ml | €623.75/1 l
    • Two cylindrical makeup sticks are standing upright. The stick on the left is closed, presenting a reflective silver surface. The stick on the right is open, revealing a rounded, light beige cosmetic product protruding from its silver base, and both sticks are displaying "H&M BEAUTY" branding near their bottom. - 1
    • A multi-use makeup stick is being displayed, separated into two parts: a shiny, chrome-like cylindrical cap and its base. The cap is showing "H&M BEAUTY" in black, vertical text, while the base is revealing a solid, rounded, light brown makeup product extending from its top. - 2
    • A creamy, light beige cosmetic substance is covering the frame, featuring distinct swatches and textured ridges. - 3

    BB foundation stick

    €14.99

    7.5 g | €1,998.67/1 kg
    • Wash bag - Dark pink - 1
    • Wash bag - Dark pink - 2
    • Wash bag - Dark pink - 3

    Wash bag

    €19.99

    • A silver, reflective liquid eyeliner pen is shown with its two sections standing upright, one capped and the other uncapped to reveal a black felt-tip applicator. Both sections feature "MASTERSTROKE EYELINER" in red text along their front. - 1
    • A liquid eyeliner pen is highlighting its fine, pointed black brush applicator, facing forward. The brush emerges from a glossy black tapered section, seamlessly transitioning into a reflective metallic cylindrical body. - 2
    • "Black liquid eyeliner is being swatched, showcasing several richly pigmented lines of varying thickness with sharp, precise ends." - 3
    • A sleek, metallic silver liquid eyeliner tube stands tall. Red text, "MASTERSTROKE EYELINER," is prominently displayed vertically along its front. - 4

    Masterstroke Eyeliner

    €7.99

    0.46 ml | €17,369.57/1 l
    • A lip tint bottle is standing upright, showcasing a clear, frosted rectangular outer casing that surrounds a light pink inner tube. The bottle is topped with a metallic silver cylindrical cap, and white vertical text reading “GLOSS TINT” is displayed on the front of the inner tube. - 1
    • A pink cosmetic swatch is displaying a glossy, liquid texture, forming an elongated diagonal swipe. The product is appearing slightly thicker and more defined at its ends, with light reflecting off its smooth, luminous surface. - 2

    Gloss Tint

    €9.99

    2.8 ml | €3,567.86/1 l
    • Silk-bow scrunchie - Black/Dark cerise - 1
    • Silk-bow scrunchie - Black/Dark cerise - 2
    H&M Premium Selection

    Silk-bow scrunchie

    €12.99

    • A White Air EDP perfume bottle is presenting its rectangular, pale off-white body, featuring the words 'WHITE AIR', 'EAU DE PARFUM', and 'EST. 1947' subtly printed on its front. The bottle is topped with a glossy, black, ovoid-shaped cap. - 1
    • A White Air EDP perfume bottle is presenting its rectangular, pale off-white body, featuring the words 'WHITE AIR', 'EAU DE PARFUM', and 'EST. 1947' subtly printed on its front. The bottle is topped with a glossy, black, ovoid-shaped cap. - 2
    • A White Air EDP box is displaying a white rectangular sleeve covering the middle section of a metallic silver box. The sleeve is emblazoned with "WHITE AIR EAU DE PARFUM" in reflective silver lettering, and also includes "MANDARIN PEONY WHITE MUSKS" and "1.69 FL.OZ./50ML" in silver text. - 3

    White Air EDP

    €14.99

    50 ml | €299.80/1 l
    • Nail polish - Midnight Sky/Lost Meadow/Deep Fig/Aged Steel/Moonveil/Morning Spell/Soft Illusion/Blush Aura/Rooted Memory - 1
    • Nail polish - Midnight Sky/Lost Meadow/Deep Fig/Aged Steel/Moonveil/Morning Spell/Soft Illusion/Blush Aura/Rooted Memory - 2
    • Nail polish - Midnight Sky/Lost Meadow/Deep Fig/Aged Steel/Moonveil/Morning Spell/Soft Illusion/Blush Aura/Rooted Memory - 3

    Nail polish

    €4.99

    8 ml | €623.75/1 l
    • Vanilla Dreamer EdP - Vanilla Dreamer - 1
    • Vanilla Dreamer EdP - Vanilla Dreamer - 2

    Vanilla Dreamer EdP

    €19.99

    100 ml | €199.90/1 l
    • A bottle of nail polish is standing upright in a front view, showcasing a clear, rectangular glass base filled with a shimmering, light-beige liquid. The bottle features a large, spherical cap in a highly reflective metallic silver finish, with gold branding printed on the front. - 1
    • Three nail polish bottles with large, reflective silver spherical caps are arranged closely together in a front-facing view. The bottle at the front shows a shimmering pale pink shade, while the two bottles behind it display shimmering silver and deep red shades. - 2
    • Two circular dollops of a light peach nail polish display a shimmering, high-gloss finish with fine glitter. The larger dollop showcases a swirled, reflective texture that highlights the formula's dense shimmer. - 3

    Nail polish

    €8.99

    8 ml | €1,123.75/1 l
    • A bottle of shimmering silver nail polish is standing front-facing, showcasing a clear rectangular glass body filled with metallic silver liquid. The bottle features a large, highly reflective spherical chrome cap and displays the gold-toned text "H&M BEAUTY" on the front. - 1
    • Three bottles of nail polish are arranged together facing forward, showcasing a shimmering light pink shade in the centre, a silver shade on the left, and a deep red shade on the right. Each clear glass bottle features a large, reflective spherical silver cap and gold branding text on the front. - 2
    • Two circular droplets of silver nail polish are displaying a highly reflective, shimmering finish. The close-up view is highlighting a dense concentration of fine silver glitter particles within the glossy formula. - 3

    Nail polish

    €8.99

    8 ml | €1,123.75/1 l
    • Hydra Plump lip balm - Sweet Coral 01/Cherry Alert 05/Bare Illusion 02/Fudge Delight 04/Petal Party 03 - 1
    • Hydra Plump lip balm - Sweet Coral 01/Cherry Alert 05/Bare Illusion 02/Fudge Delight 04/Petal Party 03 - 2
    • Hydra Plump lip balm - Sweet Coral 01/Cherry Alert 05/Bare Illusion 02/Fudge Delight 04/Petal Party 03 - 3
    • Hydra Plump lip balm - Sweet Coral 01/Cherry Alert 05/Bare Illusion 02/Fudge Delight 04/Petal Party 03 - 4

    Hydra Plump lip balm

    €12.99

    1.5 g | €8,660.00/1 kg