CONSCIOUS PRODUCTS EXPLAINED

At H&M we are committed to creating great fashion, at the best price in a sustainable way. Our goal is for all our products to be made from 100% recycled or other sustainably sourced materials by 2030 - at the moment 57% of the material we use matches this description. But while we work towards this goal, you can identify our most environmentally sustainable products by looking out for our green Conscious hangtags. Conscious products can be found across all our concepts including ladies, men’s, Divided, kids & Home.

H&M products that feature the Conscious hangtag contain a bigger share of recycled or sustainably sourced materials than our other products. These types of materials are better for the environment because they use less water, energy and chemicals than conventional materials and therefore have less of a negative impact on our planet.

Most Conscious products contain at least 50% recycled or other sustainably sourced materials – in fact many contain 100% - but there are some exceptions due to technological limitations. For example, to ensure product quality and durability, the maximum share of recycled cotton we can currently use in a garment is 20%. We are however, working with new innovations to increase this share as soon possible.