Our cotton explained

Organic cotton

Organic cotton needs 62% less energy and 91% less water usage compared to conventional cotton. It’s grown without chemical pesticides or fertilisers and contains no genetically modified organisms (GMOs). This leads to improved soil condition, lower greenhouse gas emissions, stronger biodiversity and better health among the cotton growers. It’s better for you, the farmers and the environment. We’re the world’s biggest users of organic cotton!

Recycled cotton

Old garments and textile leftovers (like worn-out jeans from garment collecting boxes), are ground into fibres, spun into new yarns and woven into new fabrics. Recycled cotton is great because it stops material from going to landfill and reduces the use of virgin raw material.

Cotton sourced through the Better Cotton Initiative

The Better Cotton Initiative (BCI) is a non-profit organisation that trains cotton farmers to use water efficiently, care for natural habitats, reduce the use of harmful chemicals and respect the rights of workers. Cotton from BCI farms may be mixed with conventional cotton along the way, that’s why we can’t put a BCI-tag on our clothes. By sourcing cotton through BCI, we’re supporting this global initiative and keeping up the demand for Better Cotton.

Why isn’t all your cotton organic?