Our cotton explained
Organic cotton
Organic cotton needs 62% less energy and 91% less water usage compared to conventional cotton. It’s grown without chemical pesticides or fertilisers and contains no genetically modified organisms (GMOs). This leads to improved soil condition, lower greenhouse gas emissions, stronger biodiversity and better health among the cotton growers. It’s better for you, the farmers and the environment. We’re the world’s biggest users of organic cotton!
Cotton sourced through the Better Cotton Initiative
The Better Cotton Initiative (BCI) is a non-profit organisation that trains cotton farmers to use water efficiently, care for natural habitats, reduce the use of harmful chemicals and respect the rights of workers. Cotton from BCI farms may be mixed with conventional cotton along the way, that’s why we can’t put a BCI-tag on our clothes. By sourcing cotton through BCI, we’re supporting this global initiative and keeping up the demand for Better Cotton.