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H&M New York | H&M

H&M New York, February 26 — Chapter one of an ongoing global exploration of self-expression, through the lens of Rafael Pavarotti.

Rafael Pavarotti New York City, 2026

H&M New York is a democratic stage, bringing together street-cast New Yorkers and familiar voices shaping the city, to share perspectives on style and the place they call home.

NEW YORK CITY, 2026

"I used to think I had to act and dress according to people's expectations, but now I do the opposite."

– COCA SEILER

New York City, 2026

“Fashion is not really important, it’s fun. It’s important because it is pleasurable.”

– LYNN YAEGER

New York City, 2026

"You can walk around the city and it's like you are walking around every city in the world."

– KAREEM RAHMA

"Let me show up and be myself so you can show up and be yourself and we can choose to be here with each other."

– Z

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    • Flared High Jeans - Dark denim blue/Denim blue/Black/washed/Light denim blue/Dark denim blue - 1
    • Flared High Jeans - Dark denim blue/Denim blue/Black/washed/Light denim blue/Dark denim blue - 2
    • Flared High Jeans - Dark denim blue/Denim blue/Black/washed/Light denim blue/Dark denim blue - 3
    • Flared High Jeans - Dark denim blue/Denim blue/Black/washed/Light denim blue/Dark denim blue - 4
    • Flared High Jeans - Dark denim blue/Denim blue/Black/washed/Light denim blue/Dark denim blue - 5
    • Flared High Jeans - Dark denim blue/Denim blue/Black/washed/Light denim blue/Dark denim blue - 6
    • Flared High Jeans - Dark denim blue/Denim blue/Black/washed/Light denim blue/Dark denim blue - 7

    Flared High Jeans

    $34.99

    • Mary Jane Flats - Black/Taupe/Dark brown - 1
    • Mary Jane Flats - Black/Taupe/Dark brown - 2
    • Mary Jane Flats - Black/Taupe/Dark brown - 3
    • Mary Jane Flats - Black/Taupe/Dark brown - 4

    Mary Jane Flats

    $29.99

    • Loafers - Black/Dark brown/crocodile pattern/Dark beige - 1
    • Loafers - Black/Dark brown/crocodile pattern/Dark beige - 2
    • Loafers - Black/Dark brown/crocodile pattern/Dark beige - 3
    • Loafers - Black/Dark brown/crocodile pattern/Dark beige - 4
    • Loafers - Black/Dark brown/crocodile pattern/Dark beige - 5
    • Loafers - Black/Dark brown/crocodile pattern/Dark beige - 6
    • Loafers - Black/Dark brown/crocodile pattern/Dark beige - 7
    • Loafers - Black/Dark brown/crocodile pattern/Dark beige - 8
    • Loafers - Black/Dark brown/crocodile pattern/Dark beige - 9

    Loafers

    $44.99

    • Relaxed Jeans - Denim gray/Light denim blue/Black/Denim blue/Dark denim blue/Dark denim blue/Cream - 1
    • Relaxed Jeans - Denim gray/Light denim blue/Black/Denim blue/Dark denim blue/Dark denim blue/Cream - 2

    Relaxed Jeans

    $44.99

    • A-Line Denim Skirt - Denim blue - 1
    • A-Line Denim Skirt - Denim blue - 2
    • A-Line Denim Skirt - Denim blue - 3
    • A-Line Denim Skirt - Denim blue - 4
    • A-Line Denim Skirt - Denim blue - 5
    • A-Line Denim Skirt - Denim blue - 6

    A-Line Denim Skirt

    $44.99

    • Oval Sunglasses - Black/Brown/tortoiseshell pattern - 1
    • Oval Sunglasses - Black/Brown/tortoiseshell pattern - 2
    • Oval Sunglasses - Black/Brown/tortoiseshell pattern - 3

    Oval Sunglasses

    $14.99

    • Regular Jeans - Denim blue/Black/Dark denim blue/Light denim blue - 1
    • Regular Jeans - Denim blue/Black/Dark denim blue/Light denim blue - 2
    • Regular Jeans - Denim blue/Black/Dark denim blue/Light denim blue - 3
    • Regular Jeans - Denim blue/Black/Dark denim blue/Light denim blue - 4
    • Regular Jeans - Denim blue/Black/Dark denim blue/Light denim blue - 5
    • Regular Jeans - Denim blue/Black/Dark denim blue/Light denim blue - 6
    • Regular Jeans - Denim blue/Black/Dark denim blue/Light denim blue - 7
    • Regular Jeans - Denim blue/Black/Dark denim blue/Light denim blue - 8

    Regular Jeans

    $59.99

    • Loose Straight Jeans - Light denim blue/Black/Denim blue/Dark gray/Denim blue/Denim blue/Brown/Denim blue/Dark denim blue - 1
    • Loose Straight Jeans - Light denim blue/Black/Denim blue/Dark gray/Denim blue/Denim blue/Brown/Denim blue/Dark denim blue - 2
    • Loose Straight Jeans - Light denim blue/Black/Denim blue/Dark gray/Denim blue/Denim blue/Brown/Denim blue/Dark denim blue - 3
    • Loose Straight Jeans - Light denim blue/Black/Denim blue/Dark gray/Denim blue/Denim blue/Brown/Denim blue/Dark denim blue - 4
    • Loose Straight Jeans - Light denim blue/Black/Denim blue/Dark gray/Denim blue/Denim blue/Brown/Denim blue/Dark denim blue - 5
    • Loose Straight Jeans - Light denim blue/Black/Denim blue/Dark gray/Denim blue/Denim blue/Brown/Denim blue/Dark denim blue - 6
    • Loose Straight Jeans - Light denim blue/Black/Denim blue/Dark gray/Denim blue/Denim blue/Brown/Denim blue/Dark denim blue - 7
    • Loose Straight Jeans - Light denim blue/Black/Denim blue/Dark gray/Denim blue/Denim blue/Brown/Denim blue/Dark denim blue - 8

    Loose Straight Jeans

    $59.99

    • Super Baggy Jeans - Denim blue/Dark denim gray/Denim gray/Denim blue/Denim blue/Dark denim blue/Denim blue/Dark denim blue/Black - 1
    • Super Baggy Jeans - Denim blue/Dark denim gray/Denim gray/Denim blue/Denim blue/Dark denim blue/Denim blue/Dark denim blue/Black - 2
    • Super Baggy Jeans - Denim blue/Dark denim gray/Denim gray/Denim blue/Denim blue/Dark denim blue/Denim blue/Dark denim blue/Black - 3
    • Super Baggy Jeans - Denim blue/Dark denim gray/Denim gray/Denim blue/Denim blue/Dark denim blue/Denim blue/Dark denim blue/Black - 4
    • Super Baggy Jeans - Denim blue/Dark denim gray/Denim gray/Denim blue/Denim blue/Dark denim blue/Denim blue/Dark denim blue/Black - 5
    • Super Baggy Jeans - Denim blue/Dark denim gray/Denim gray/Denim blue/Denim blue/Dark denim blue/Denim blue/Dark denim blue/Black - 6

    Super Baggy Jeans

    $64.99

    • Bootcut High Jeans - Dark denim blue/Denim blue/Dark brown - 1
    • Bootcut High Jeans - Dark denim blue/Denim blue/Dark brown - 2
    • Bootcut High Jeans - Dark denim blue/Denim blue/Dark brown - 3
    • Bootcut High Jeans - Dark denim blue/Denim blue/Dark brown - 4
    • Bootcut High Jeans - Dark denim blue/Denim blue/Dark brown - 5
    • Bootcut High Jeans - Dark denim blue/Denim blue/Dark brown - 6
    • Bootcut High Jeans - Dark denim blue/Denim blue/Dark brown - 7
    • Bootcut High Jeans - Dark denim blue/Denim blue/Dark brown - 8

    Bootcut High Jeans

    $44.99

    • Denim Peplum Blouse - Denim blue - 1
    • Denim Peplum Blouse - Denim blue - 2
    • Denim Peplum Blouse - Denim blue - 3
    • Denim Peplum Blouse - Denim blue - 4
    • Denim Peplum Blouse - Denim blue - 5

    Denim Peplum Blouse

    $44.99

    • Blouson Jacket - Black - 1
    • Blouson Jacket - Black - 2
    • Blouson Jacket - Black - 3
    • Blouson Jacket - Black - 4
    • Blouson Jacket - Black - 5
    • Blouson Jacket - Black - 6
    • Blouson Jacket - Black - 7

    Blouson Jacket

    $109.00

    • Wide High Jeans - Light denim blue/White/Denim blue/Washed black/Denim blue/Dark green - 1
    • Wide High Jeans - Light denim blue/White/Denim blue/Washed black/Denim blue/Dark green - 2
    • Wide High Jeans - Light denim blue/White/Denim blue/Washed black/Denim blue/Dark green - 3
    • Wide High Jeans - Light denim blue/White/Denim blue/Washed black/Denim blue/Dark green - 4
    • Wide High Jeans - Light denim blue/White/Denim blue/Washed black/Denim blue/Dark green - 5
    • Wide High Jeans - Light denim blue/White/Denim blue/Washed black/Denim blue/Dark green - 6
    • Wide High Jeans - Light denim blue/White/Denim blue/Washed black/Denim blue/Dark green - 7
    • Wide High Jeans - Light denim blue/White/Denim blue/Washed black/Denim blue/Dark green - 8

    Wide High Jeans

    $49.99

    • 3 Pairs Hoop Earrings - Gold-colored - 1
    • 3 Pairs Hoop Earrings - Gold-colored - 2
    • 3 Pairs Hoop Earrings - Gold-colored - 3

    3 Pairs Hoop Earrings

    $14.99

    3 pcs
    • Straight High Jeans - Light denim blue/Dark denim blue/Washed denim blue/Denim blue/Denim blue - 1
    • Straight High Jeans - Light denim blue/Dark denim blue/Washed denim blue/Denim blue/Denim blue - 2
    • Straight High Jeans - Light denim blue/Dark denim blue/Washed denim blue/Denim blue/Denim blue - 3
    • Straight High Jeans - Light denim blue/Dark denim blue/Washed denim blue/Denim blue/Denim blue - 4
    • Straight High Jeans - Light denim blue/Dark denim blue/Washed denim blue/Denim blue/Denim blue - 5
    • Straight High Jeans - Light denim blue/Dark denim blue/Washed denim blue/Denim blue/Denim blue - 6

    Straight High Jeans

    $59.99

    • Slim Jeans - Light denim blue/Medium blue/Black/Dark blue - 1
    • Slim Jeans - Light denim blue/Medium blue/Black/Dark blue - 2
    • Slim Jeans - Light denim blue/Medium blue/Black/Dark blue - 3
    • Slim Jeans - Light denim blue/Medium blue/Black/Dark blue - 4
    • Slim Jeans - Light denim blue/Medium blue/Black/Dark blue - 5

    Slim Jeans

    $59.99

    • Denim Jacket - Denim blue/Light denim blue/Washed denim blue/Dark denim blue - 1
    • Denim Jacket - Denim blue/Light denim blue/Washed denim blue/Dark denim blue - 2
    • Denim Jacket - Denim blue/Light denim blue/Washed denim blue/Dark denim blue - 3
    • Denim Jacket - Denim blue/Light denim blue/Washed denim blue/Dark denim blue - 4
    • Denim Jacket - Denim blue/Light denim blue/Washed denim blue/Dark denim blue - 5
    • Denim Jacket - Denim blue/Light denim blue/Washed denim blue/Dark denim blue - 6
    • Denim Jacket - Denim blue/Light denim blue/Washed denim blue/Dark denim blue - 7
    • Denim Jacket - Denim blue/Light denim blue/Washed denim blue/Dark denim blue - 8

    Denim Jacket

    $64.99

    • 2-Pack Necklaces - Silver-colored/Black - 1
    • 2-Pack Necklaces - Silver-colored/Black - 2

    2-Pack Necklaces

    $14.99

    2 pcs
    • Long Rugby Shirt - Navy blue/striped - 1
    • Long Rugby Shirt - Navy blue/striped - 2
    • Long Rugby Shirt - Navy blue/striped - 3
    • Long Rugby Shirt - Navy blue/striped - 4
    • Long Rugby Shirt - Navy blue/striped - 5
    • Long Rugby Shirt - Navy blue/striped - 6

    Long Rugby Shirt

    $79.99

    • Patterned Neck Scarf - Navy blue/paisley/Green/paisley - 1
    • Patterned Neck Scarf - Navy blue/paisley/Green/paisley - 2

    Patterned Neck Scarf

    $19.99

    28 g
    • Loose Jeans - Washed black/Blue/Denim blue/Dark denim blue/Black/Light denim gray/Light denim blue/Denim gray/Denim gray/Light denim blue/Black/Dark denim blue/Dark denim blue/Pale denim blue - 1
    • Loose Jeans - Washed black/Blue/Denim blue/Dark denim blue/Black/Light denim gray/Light denim blue/Denim gray/Denim gray/Light denim blue/Black/Dark denim blue/Dark denim blue/Pale denim blue - 2
    • Loose Jeans - Washed black/Blue/Denim blue/Dark denim blue/Black/Light denim gray/Light denim blue/Denim gray/Denim gray/Light denim blue/Black/Dark denim blue/Dark denim blue/Pale denim blue - 3
    • Loose Jeans - Washed black/Blue/Denim blue/Dark denim blue/Black/Light denim gray/Light denim blue/Denim gray/Denim gray/Light denim blue/Black/Dark denim blue/Dark denim blue/Pale denim blue - 4
    • Loose Jeans - Washed black/Blue/Denim blue/Dark denim blue/Black/Light denim gray/Light denim blue/Denim gray/Denim gray/Light denim blue/Black/Dark denim blue/Dark denim blue/Pale denim blue - 5
    • Loose Jeans - Washed black/Blue/Denim blue/Dark denim blue/Black/Light denim gray/Light denim blue/Denim gray/Denim gray/Light denim blue/Black/Dark denim blue/Dark denim blue/Pale denim blue - 6
    • Loose Jeans - Washed black/Blue/Denim blue/Dark denim blue/Black/Light denim gray/Light denim blue/Denim gray/Denim gray/Light denim blue/Black/Dark denim blue/Dark denim blue/Pale denim blue - 7

    Loose Jeans

    $59.99

    • A-Line Denim Skirt - Denim blue/Light denim blue - 1
    • A-Line Denim Skirt - Denim blue/Light denim blue - 2
    • A-Line Denim Skirt - Denim blue/Light denim blue - 3
    • A-Line Denim Skirt - Denim blue/Light denim blue - 4
    • A-Line Denim Skirt - Denim blue/Light denim blue - 5

    A-Line Denim Skirt

    $49.99

    • Knee-High Boots - Dark brown/Dark brown/Brown - 1
    • Knee-High Boots - Dark brown/Dark brown/Brown - 2
    • Knee-High Boots - Dark brown/Dark brown/Brown - 3
    • Knee-High Boots - Dark brown/Dark brown/Brown - 4
    • Knee-High Boots - Dark brown/Dark brown/Brown - 5

    Knee-High Boots

    $84.99

    • Relaxed-Fit Shirt - Blue/plaid/Pink/plaid - 1
    • Relaxed-Fit Shirt - Blue/plaid/Pink/plaid - 2
    • Relaxed-Fit Shirt - Blue/plaid/Pink/plaid - 3
    • Relaxed-Fit Shirt - Blue/plaid/Pink/plaid - 4
    • Relaxed-Fit Shirt - Blue/plaid/Pink/plaid - 5
    • Relaxed-Fit Shirt - Blue/plaid/Pink/plaid - 6

    Relaxed-Fit Shirt

    $44.99

    • Workwear Jacket - Dark beige/Dark khaki green - 1
    • Workwear Jacket - Dark beige/Dark khaki green - 2
    • Workwear Jacket - Dark beige/Dark khaki green - 3
    • Workwear Jacket - Dark beige/Dark khaki green - 4
    • Workwear Jacket - Dark beige/Dark khaki green - 5
    • Workwear Jacket - Dark beige/Dark khaki green - 6
    • Workwear Jacket - Dark beige/Dark khaki green - 7

    Workwear Jacket

    $99.00

    • Relaxed-Fit Shirt - Pink/plaid/Blue/plaid - 1
    • Relaxed-Fit Shirt - Pink/plaid/Blue/plaid - 2
    • Relaxed-Fit Shirt - Pink/plaid/Blue/plaid - 3
    • Relaxed-Fit Shirt - Pink/plaid/Blue/plaid - 4
    • Relaxed-Fit Shirt - Pink/plaid/Blue/plaid - 5

    Relaxed-Fit Shirt

    $44.99

    • Cotton Twill Cap - Light blue/Black/Taupe/Beige/Red - 1
    • Cotton Twill Cap - Light blue/Black/Taupe/Beige/Red - 2

    Cotton Twill Cap

    $14.99

    81 g
    • Denim Shirt - Denim blue - 1
    • Denim Shirt - Denim blue - 2
    • Denim Shirt - Denim blue - 3
    • Denim Shirt - Denim blue - 4
    • Denim Shirt - Denim blue - 5

    Denim Shirt

    $29.99

    • Denim Peplum Top - Denim blue/Light beige - 1
    • Denim Peplum Top - Denim blue/Light beige - 2
    • Denim Peplum Top - Denim blue/Light beige - 3
    • Denim Peplum Top - Denim blue/Light beige - 4
    • Denim Peplum Top - Denim blue/Light beige - 5
    • Denim Peplum Top - Denim blue/Light beige - 6

    Denim Peplum Top

    $29.99

    • Car Coat - Beige - 1
    • Car Coat - Beige - 2
    • Car Coat - Beige - 3
    • Car Coat - Beige - 4
    • Car Coat - Beige - 5
    • Car Coat - Beige - 6
    • Car Coat - Beige - 7
    • Car Coat - Beige - 8
    H&M ATELIER

    Car Coat

    $179.00

    • Barrel-Leg Jeans - Washed black/White - 1
    • Barrel-Leg Jeans - Washed black/White - 2
    • Barrel-Leg Jeans - Washed black/White - 3
    • Barrel-Leg Jeans - Washed black/White - 4
    • Barrel-Leg Jeans - Washed black/White - 5

    Barrel-Leg Jeans

    $74.99

    • Loafers - Black - 1
    • Loafers - Black - 2
    • Loafers - Black - 3

    Loafers

    $74.99

    • A-Line Denim Skirt - Denim blue - 1
    • A-Line Denim Skirt - Denim blue - 2
    • A-Line Denim Skirt - Denim blue - 3
    • A-Line Denim Skirt - Denim blue - 4
    • A-Line Denim Skirt - Denim blue - 5
    • A-Line Denim Skirt - Denim blue - 6

    A-Line Denim Skirt

    $59.99

    • Baggy High Waist Jeans - Denim blue/White/Light gray melange/Rust red/Washed black - 1
    • Baggy High Waist Jeans - Denim blue/White/Light gray melange/Rust red/Washed black - 2
    • Baggy High Waist Jeans - Denim blue/White/Light gray melange/Rust red/Washed black - 3
    • Baggy High Waist Jeans - Denim blue/White/Light gray melange/Rust red/Washed black - 4
    • Baggy High Waist Jeans - Denim blue/White/Light gray melange/Rust red/Washed black - 5
    • Baggy High Waist Jeans - Denim blue/White/Light gray melange/Rust red/Washed black - 6
    • Baggy High Waist Jeans - Denim blue/White/Light gray melange/Rust red/Washed black - 7
    • Baggy High Waist Jeans - Denim blue/White/Light gray melange/Rust red/Washed black - 8

    Baggy High Waist Jeans

    $44.99

    Out of stock

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    • Oval Sunglasses - Dark brown/Gold-colored/black/Gold-colored - 2

    Oval Sunglasses

    $24.99

    Out of stock

    • Square Sunglasses - Black - 1
    • Square Sunglasses - Black - 2

    Square Sunglasses

    $24.99

    Out of stock