Supporting future changemakers

Role Models

Role Models is an initiative created by H&M to enable and elevate kids working on making the world a better place. Recognising kids and their creative minds as a true force of change, Role Models aims to empower kids to tell their stories, inspire others, and provide them with access to resources for bigger and more long-lasting impact.

Kids as a force of change

Kids are the future, and at H&M, we believe that kids should be able to impact how that future should look. We trust their ability to make a change, and we aim to use our influence and resources to help kids turn their positive ambitions into reality.

Current projects