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The materials in this product show at least a 50% reduction across four key environmental impacts, when compared to conventional materials (for example, organic cotton compared to regular cotton).

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The materials in this product show less than a 12.5% reduction across four key environmental impacts, when compared to conventional materials (for example, organic cotton compared to regular cotton).

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For example, the lowest price of the product in the last 30 days, before the start of the new sales campaign (e.g. "Winter Sale"), was €100.00. We list that price as "Lowest price in last 30 days", when we announce the first price reduction, (e.g. € 90.00), in the newly launched campaign. "Lowest price in last 30 days" remains the same throughout the campaign, even with further price reductions within the same campaign (e.g. € 80.00, € 70.00, etc).

According to the new EU Legislation for price display, any communicated price reduction shall indicate the so-called "prior price" applied by us. What the legislation calls "prior price", we call “Lowest price in last 30 days”.

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We believe that greater transparency will help lead the change towards a more sustainable future. As a step in this long-term commitment, we’re sharing how and where our products are made wherever possible. 

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We want to be completely transparent with you about how and where our products are made, and we have a new system for this.

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These suppliers and factories made this product for H&M globally, which means that the item you will receive is produced by one of these suppliers and one of their factories.

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White Bath Towel

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