Iris Apfel x H&M
Dive into the wonderfully eccentric universe of beloved fashion icon Iris Apfel.
Iris Apfel doesn’t want you to dress like she does. At 100, she’s still embracing uniqueness, wearing what makes her happy and encouraging everyone else to do the same.
“I think part of the problem with the way people dress nowadays is that it’s too generic,” says Iris. “Everyone looks the same, they wear the same things. They wear what’s in fashion, what’s trendy, what they’re being told to wear. That’s terribly dull. I want to see personality.”
And what’s the best way to reveal your personal style, à la Iris? Be curious, have fun, explore yourself. Wear clothes because you love them, pick out accessories because they make you smile, slip on the shoes that give you joy. Your style is an ever-evolving expression of your truest self, and each piece you own holds the magic of your experiences, adventures and memories.
“It's not about what or who you wear but how you feel when wearing something,” confirms Iris. “Style is about self-expression and, above all, attitude.”
The Iris Apfel x H&M collection enthusiastically embraces this joyful and individual approach to style. There’s delightful print clashing, fabulously baroque aesthetics and colour, colour and more colour. The pieces are playful, eclectic and vibrant, and everything is a little bit over the top — in the best possible way.
Channel Iris in a vivid aquamarine suit with delicate embroidery and pearl peas; a glossy acid green and purple jacquard coat with an oversized feather pattern; a flouncy tiered skirt and blouse set in a stunning iris flower print; or an eye-catchingly voluminous violet jacket made from theatrical tulle swirls. There are also relaxed lounge sets, chic kaftans, fringed trousers, ruffled shirts, and even a swimsuit.
The accessories are equally glamorous and extravagant, just the way Iris likes them. Load up on chunky orange, black and green chains; oversized detachable pendants that become bold brooches; satiny slippers adorned with bejewelled scarab beetles and sparkling frogs; vivid statement cuffs; and stylishly bulky rings depicting Iris’s iconic face.
Dip into the collection to create a dynamic, positive and empowering look that proudly showcases your true style. Congratulations, you’ve found your inner Iris.
The Iris Apfel x H&M collection will be available on hm.com and in selected stores worldwide from 31 March 2022. Local vairations may occur.