Magazine | H&M SE

11 jun 2020

THE TRYOUT

3 trendy necklines and how to pair them

Let your top and accessories fly your office chic flag when you’re working from home.

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04 jun 2020

INSIDE H&M

Supporting communities during COVID-19

As the pandemic continues to affect our lives and societies, initiatives within H&M are forming to support local communities. Donations, manufacturing of protective gear, apps to bring people together and sharing of the brand’s social media channels are some examples.

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04 jun 2020

THE TRYOUT

How to reinvent your summer staples

An extraordinary summer calls for a different approach to new season dressing. See how to make your old favourites feel on trend again, or find sustainably sourced options from our SS20 collections.

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01 jun 2020

INSIDE H&M

Women + Waves x H&M

H&M collaborates with all-female surf society Women + Waves for a sustainable swimwear collection. 

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29 maj 2020

INSIDE H&M

CHIMI x H&M: Pastel-coloured coolness

Imagine CHIMI’s selfie-friendly shades in a vibrant menswear collection with matching summer staples. Well, it’s here!

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14 maj 2020

INSIDE H&M

Societies coming together one stitch at a time

In times like these, problem-solving, collaboration and managing resources are more important than ever. The global crisis we're all experiencing has, however, triggered a wave of solidarity.

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07 maj 2020

FEATURED FASHION

What we do at home

Photographer Rasmus Weng Karlsen portrays his wife Annelise Hartmann Eskesen and their daughter Eva during their days in lockdown.

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07 maj 2020

INSIDE H&M

Catch the new drop from H&M Studio SS20

Curious, colourful, courageous: A second, high summer drop of H&M’s limited-edition Studio SS20 collection, made from sustainable fabrics, will be available as summer rolls in.

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16 apr 2020

INSIDE H&M

Desmond & Dempsey x H&M: Casual wear for summer

Every day is casual when the luxury pyjama brand Desmond & Dempsey creates their first daywear collection together with H&M.

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19 mar 2020

INSIDE H&M

When business as usual becomes unusual

H&M and Covid-19

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19 mar 2020

FEATURED FASHION

A modern spring romance

This season, wardrobe classics like the trench coat and poplin shirt take on a new, voluminous shape.

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12 mar 2020

INSIDE H&M

Conscious Exclusive SS20: A journey towards circularity

The new season’s most elegant collection is inspired by Golden Age train travel and made from grape skins, fashion waste and undyed organic cotton.

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05 mar 2020

INSIDE H&M

Make our normal the new norm

This International Women’s Day, we take a stand for gender equality by urging other companies to follow our lead. At H&M, no matter gender, sexual orientation or ethnicity, everyone has equal opportunities.

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04 mar 2020

EXPERT’S CORNER

A beauty colour on the rise

The brown trend beauty look is the perfect mix of cool and mature — and we have the ultimate palette to create it.

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03 mar 2020

INSIDE H&M

Johanna Ortiz x H&M: Timeless Maximalism

Michelle Obama, Beyoncé and Lady Gaga are right! Johanna Ortiz is the dressmaker you need to know about. Now, her vibrant and print-fuelled designs are about to land at H&M.

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