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Conscious Exclusive A/W20

Wear the waste

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Meet the changemakers

Join the recycling revolution together with Jane Goodall, SZA, Vic Barrett and Andreea Diaconu.

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The Jeans Redesign project

The H&M Group rethinks the design and production of denim in a step further towards circularity

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From old to new with Looop

The world's first in-store recycling system is now installed at H&M in Stockholm. Here's all you need to know.

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We hope this product goes out of fashion soon

In a previous effort to help combat COVID-19, we've repurposed our supply chain to produce face masks for health care workers around the world. Now we're offering fabric face masks to a broader public at an affordable price.

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Innovation in every detail

With significant initiatives and amazing innovations, we can design clothes that both look and feel good.

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Introducing H&M Studio A/W 2020

For everyone who loves floating between hyper feminine and ultra-masculine tailoring.

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Whooli Chen x H&M

H&M collaborates with Taiwan-based illustrator Whooli Chen for a more sustainable kids collection

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Blank Staples: Wear, create, elevate

H&M introduces a new cutting-edge core line of premium streetwear for men. Get the details here.

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Kangol x H&M feat Mabel: A streetwear collab for the self-made generation

A 31-piece streetwear drop inspired by Mabel’s style and personality, featuring the iconic bucket hat and new Kangol pieces.

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Giuliva Heritage x H&M: An Italian love story

A collaborative collection of wear-forever pieces celebrating an eternal love for fashion — and sustainability.

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Harry Potter x H&M Kidswear

The magic of the Harry Potter film series casts a spell over H&M Kidswear with all new capsule collection.

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Sandra Mansour x H&M: a dreamy and empowering collaboration

Through her collection with H&M, Lebanese designer Sandra Mansour wants to send a message of hope and light to women around the world.

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4 ways to bring nature home

Greenery adds harmony and elegance to every room. To succeed with your indoor plants, you only need to know some basics – here are our best tips to help you decorate with plants.

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