Rated 3 out of 5 on
There was a lot of pilling/weight-loss of the linen material in the first few weeks - it slowed down after and seems fine now - but what's left is a lot thinner (Will it last? I'm skeptical). It also doesn't have ribbons at the four ends to tie the duvet to the duvet cover (an important missing feature!) so I had to stitch this into it myself. Overall: a lot of quality problems but the price is competitive (for linen) if you use coupons and promotions. You'll still enjoy the benefits of linen (breathability, crisp feel, natural look, etc.) at this lower price point but sadly it may not last. And you'll need to do a lot of brushing-off-lint in the first few weeks. Context: I have used it for one month so far. Feedback for H&M: I wasn't expecting "real"/expensive European linen at this price point, but this still feels too cheap/poor quality. It could have been much better with only slightly more cost/investment but instead it feels like the bare minimum to call it "linen". I would pay more for something better that will last. But not the 2-3x more asked for in the luxury linen market.