Conscious Exclusive SS20: A journey towards circularity

The new season’s most elegant collection is inspired by Golden Age train travel and made from grape skins, fashion waste and undyed organic cotton.

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Make our normal the new norm

This International Women’s Day, we take a stand for gender equality by urging other companies to follow our lead. At H&M, no matter gender, sexual orientation or ethnicity, everyone has equal opportunities.

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Raheem Sterling in spring’s must-have pieces

Also: The Manchester City football pro reveals what he eats on cheat days, when he discovered his fashion interest — and who he views as the world’s best-dressed athlete.

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P.E Nation x H&M: Sustainably sourced athleisure

This spring H&M teams up with Australian athleisure superstars P.E Nation for a collaboration full of popping neon colours and retro vibes, all made from sustainably sourced materials.

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Sleep tight: The bed linen quality guide

Do you prefer a relaxed, wrinkled look with linen sheets for your bed, or the more elegant feeling that comes with Egyptian cotton? Or maybe warm and cosy flannel is your top choice? Find your future favourite bed linen fabric with our big guide.

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Introducing H&M Studio SS20: The raw and the refined

Taking inspiration from the Swedish island of Gotland, the H&M Studio SS20 collection celebrates the carefree surf girl — one who mixes sporty swimsuits with voluminous dresses and statement platform leather boots.

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Elevate your everyday denim look

Are your go-to jeans straight, wide, tight or loose? See how seven fashion stars wear the best fits and washes for spring and summer 2020.

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