The Jeans Redesign

The Jeans Redesign Project

Made to be made again

A minimum of 98% of all textile material used in this collection is of cellulosic content and can be made into new fibre and used again. Rivets have been replaced with bartacks to make disassembly easier in the recycling process.

Designed to be used more

These jeans are made to last and are tested to withstand a minimum of 30 home laundries. To help make the lifecycle of this garment as long as possible, please wash only when needed, wash at low temperature and avoid tumble drying. Remember to repair, resell and eventually recycle the garments at end of use. The washes are created with a more sustainable CleanKore™ dyeing process using less water, chemicals and energy, with an additional low-impact laser finish to create that worn look without hazardous Potassium Permanganate*******.