Let's change | Time to change fashion | H&M

Let’s change
Change is at our core. And now it’s time to change fashion.

A promise to ourselves
Let’s face it. While we love fashion, it has a huge impact on the environment. The industry has to change and someone has to take the lead.
So, let’s make that us.
Let’s see how much more efficiently we can collect and recycle unwanted clothes on a global scale.
Let’s find out how little waste we can create.
Let’s remove all unnecessary plastic. Let’s take away any hazardous chemicals. Let’s accelerate innovation of sustainable materials.
Let’s not settle with being one of the largest buyers of organic cotton in the world, let’s make sure all our cotton is kinder to the planet.
Let’s take care of our fashion favourites by repairing and remaking.
Let’s close the loop on fashion.
Let’s keep working for fair jobs and push the boundaries on transparency in the fashion world.
Also, let’s do what we can so that future world shapers feel good about themselves and more tolerant towards others. Let’s make everyone feel included, regardless of background, gender, religion, age, abilities, sexual orientation, style or size.
Let’s make fashion sustainable and sustainability fashionable. Let’s write a new promise when these boxes are ticked.
Let’s change fashion.