Find your scent | H&M
FIND YOUR SCENT
Select a scent that captures the essence of self-expression. These vegan scents are composed of top notes, mid notes and base notes that build the full expression and complexity of the fragrance.
Find your scent with our fragrance guide. There is a one for every personality.
The scents are conceptualised in Sweden and developed in France.
Find your scent with our fragrance guide. There is a one for every personality.
The scents are conceptualised in Sweden and developed in France.
The notes
Each scent is made from three layers of notes, creating a fragrance pyramid.
TOP NOTES - The crush
The first impression that sets the mood of the scent.
TOP NOTES - The crush
The first impression that sets the mood of the scent.
MID NOTES - The heart
Brings the fragrance to full life and defines its true essence.
BASE NOTES - The deep
The depth that leaves a long-lasting impression.
WOODY SCENTS
ADVENTURE SEEKER
Top: Black Pepper, Bergamot
Mid: Orris, Tobacco, Jasmine
Base: Leather, Sandalwood, Amber, Cedarwood, Musk, Praline, Milky Accord
Wood, Leather, Spicy — An unforgettable scent indulging in creamy woods and rich leather.
FLORAL SCENTS
CHIC SOCIALITE
Top: Bergamot
Mid: Orange blossom, Jasmine, Honeysuckle
Base: Marshmallow, Vanilla, Cotton Candy, Musk
Floral, Orange Flower, Vanilla — A romantic scent featuring sweet notes of orange blossom and Parisian nights.
HOPEFUL ROMANTIC
Top: Pear, Bergamot
Mid: Tuberose, Orange blossom, Fruity Jasmine
Base: Patchouli, Vanilla, Amber
Floral, White Flowers, Ambery — A heartfelt scent featuring bouquets of white flowers.
FRUITY SCENTS
CREATIVE VISIONARY
Top: Coconut water, Guava
Mid: White flower, Tiare, Violet
Base: Musk, Patchouli, Vanilla
Fruity, Floral, Musky — A free-spirited scent full of fresh, fruity notes.
FEARLESS OPTIMIST
Top: Pistachio, Sea Salt, Pina Colada, Candy Apple
Mid: Heliotrope, White Flowers
Base: Salted Caramel, Sandalwood, Musk, Praline
Fruity, Floral, Gourmand — A sunny scent inspired by warm breezes and coconut groves.
FRESH SCENTS
MODERN MINIMALIST
Top: Cotton Flower, Eucalyptus, Citrus
Mid: Jasmine, Rose, Lily of the Valley
Base: White Musk, Sandalwood, Amber, Cashmere Wood
Powdery, Musky, Floral — A classic scent with a clean finish, like a crisp white T-shirt.
AMBER SCENTS
PERSONAL MUSE
Top: Almond, Peach
Mid: Tuberose, Jasmine, Orris
Base: Sandalwood, Vanilla, Tonka Bean, Cacao
Amber, Vanilla, Fruity — A confident scent with energy and rich notes of amber.
SWEET SCENTS
SOCIAL BUTTERFLY
Top: Honeysuckle, Apple blossom, Lemon, Mandarin
Mid: Vanilla, Ylang Ylang
Base: Caramel, Musk, Cashmere wood
Gourmand, Vanilla, Floral — A sweet, floral scent for the social butterfly.