Fragrance | H&M

We combine natural and synthetic fragrances to enable our perfumers to create exciting/elevated scents using both innovative synthetics and iconic natural ingredients. Natural fragrances are made from natural materials, for example plant extracts and essential oils. Synthetic fragrances are created in a laboratory, often inspired by naturally occurring scent molecules. The EdT contains 80% ingredients of natural origin. Natural is defined and calculated in accordance with the ISO 16128 Standard.

When we claim “upcycled ingredients” on H&M’s own cosmetic products, upcycled is defined as the way to valorize by-products, discarded and waste materials and unused products into ingredients of higher value. We classify an ingredient as upcycled if 50% or more of the carbon atoms it contains come from upcycled materials. H&M's own cosmetic products communicate the percentage of upcycled ingredients per product. Food, beverages and flowers are examples of material sources that can be upcycled into cosmetic products. Upcycling is about taking these categories and giving them a second chance.
We do not use “upcycled” to state or imply that the formula has a positive or no impact on the environment or is less damaging to the environment than other formulas.

Adventure Seeker EdT – 4.6%

After Dusk EdP – 0.17%

Bouquet Blush EdP – 0.02%

Camo Blend EdP – 5.07%

Candy Skies EdT – 0.83%

Cherry Rebellious EdT – 1.0%

Chic Socialite EdT – 0.2%

Cloud Gazer EdT – 2.41%

Coconut Escape EdT – 0. 32%

Court Line EdT – 2.56%

Creative Visionary EdT – 0.4%

Euphoric Bloom EdT – 0.96%

Fearless Optimist EdP – 2.65%

Fearless Optimist EdT – 1.07%

Fig Noir EdT – 0.1%

Floral Crush EdT – 0.2%

Halo Glow EdP – 4.18%

Hopeful Romantic EdT – 1.09%

Mango Haze EdP – 1.07%

Modern Minimalist EdP – 2.01%

Modern Minimalist EdT – 0.94%

Mystic Velvet EdP – 2.7%

Night Iris EdP – 0.0%

Night Oud EdT – 2.8%

Peach Walk EdT – 1.63%

Pearl Dream EdP – 2.1%

Personal star EdT – 0.7%

Posh Pistachio EdT – 0.3%

Power Grip EdP – 4.92%

Radiant Spirit EdT – 1.13%

Ruby Touch EdP – 0.7%

Silk Stone EdP – 0.17%

Silver Moon EdP – 1.94%

Social Butterfly EdT – 1.2%

Solar Blur EdP – 3.71%

Sunny Spirit EdT – 1.19%

Sweet Milk EdT – 0.0%

Vanilla Dreamer EdP – 1.77%

Vanilla Dreamer EdT – 1.04%

Vanilla Silk EdP – 0.0%

White Air EdP – 2.35%

Wild Strawberry EdT – 0.91%