MEN'S | THE ESSENTIALS

FROM CREATING TO THE MAKING
№ 2 THE JEANS
[A classic fit, defined]

Iconic styles, low-impact washes.
№ 4 THE OXFORD SHIRT
[Respectfully refined, always current]

A casual classic cut from 100% cotton Oxford weave.
№ 7 THE T-SHIRT
[Regular fit to wear on repeat]

Crafted to maintain shape wash after wash.
- -47%
Loose-fit Barrel Jeans
Discounted priceS$ 15.90
Normal priceS$ 29.90 Draped-detail asymmetric top
S$ 59.90
Sequined cotton top
S$ 12.90
2-pack biker shorts
S$ 29.90
T-shirt
S$ 19.90
- -54%
Short-sleeved teddy cardigan
Discounted priceS$ 22.90
Normal priceS$ 49.90 - -57%
Cable-knit jumper
Discounted priceS$ 14.90
Normal priceS$ 34.90 Asymmetric tie-detail dress
S$ 29.90
- H&M Premium Selection
Stainless steel necklace
S$ 39.90
Cap
S$ 14.90
- -55%
Ankle-length cigarette trousers
Discounted priceS$ 17.90
Normal priceS$ 39.90 2-piece top and shorts set
S$ 19.90
Cotton T-shirt
S$ 14.90
- -48%
Frilled shorts
Discounted priceS$ 12.90
Normal priceS$ 24.90 Denim Bermuda shorts
S$ 49.90
3-piece jewellery set
S$ 14.90
- -43%H&M Premium Selection
Leather loafers
Discounted priceS$ 79.90
Normal priceS$ 139.90 Hooded zip-through cardigan
S$ 29.90
Slim Fit Suit trousers
S$ 29.90
Loose Fit T-shirt
S$ 19.90
Fish-shaped crossbody bag
S$ 64.90
Wide High Waist Jeans
S$ 49.90
Relaxed Fit Carpenter shorts
S$ 49.90
Necklace
S$ 9.90
Draped maxi dress
S$ 39.90
- -15%
2-piece cotton loungewear set
Discounted priceS$ 54.90
Normal priceS$ 64.90 Bubble-hem crêpe top
S$ 39.90
Buckle-detail top
S$ 18.90
Linen-blend barrel trousers
S$ 49.90
Twist-detail wrap skirt
S$ 49.90
MAMA Smocked nursing top
S$ 49.90
Relaxed Fit Cotton T-shirt
S$ 19.90
- -56%
Skirt
Discounted priceS$ 10.90
Normal priceS$ 24.95 Easy-iron shirt
S$ 14.90
Hair elastics and clips
S$ 7.90
Flounced chiffon dress
S$ 89.90
Barefoot trainers
S$ 29.90
Smocked top
S$ 14.90
- -62%
Draped dress
Discounted priceS$ 20.90
Normal priceS$ 54.90 Wide pull-on trousers
S$ 29.90
- SUMMER 2026
Straw bucket hat
S$ 49.90
MAMA Ribbed jersey T-shirt
S$ 17.90
Tiered tie-back dress
S$ 39.90
2-pack T-shirts
S$ 19.90
Boat-neck top
S$ 19.90
Knee-length sweatshorts
S$ 19.90
Cheeky Tanga bikini bottoms
S$ 24.90
2-pack cotton sweatshirts
S$ 19.90
- Laura Ashley H&M
2-piece floral-print set
S$ 44.90
Crinkled cotton trousers
S$ 39.90
Printed cotton dress
S$ 12.90
2-piece cotton jersey set
S$ 19.90
- -48%
Denim drawstring trousers
Discounted priceS$ 25.90
Normal priceS$ 49.90 Linen-blend crop top
S$ 39.90
2-pack lace tanga thong briefs
S$ 17.90
- -62%
Teddy top
Discounted priceS$ 20.90
Normal priceS$ 54.95 Crinkled balloon trousers
S$ 39.90
A-line strappy dress
S$ 39.90
Sheer crêpe polo shirt
S$ 29.90
Belt
S$ 19.90
Slim Fit Stretch shirt
S$ 39.90
- -43%
Turtleneck lace dress
Discounted priceS$ 45.90
Normal priceS$ 79.90 4-pack cotton jersey leggings
S$ 29.90
Baggy Regular Waist Jeans
S$ 49.90



