Data privacy is very important for H&M, and we want to be open and transparent about how we process your personal data. 

We therefore have a policy that establishes how your personal data will be processed and protected.

Who is the controller of your personal data?
The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us, and it is responsible for your personal data under applicable data protection law. 

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden

Companies Register: Bolagsverket/Swedish Companies Registration Office
Corporate Identity Number: 556070-1715
Authorised Representative: Karl-Johan Persson
VAT Registration Number: VAT NO. SE556070171501

Why do we use your personal data?
We want to share and inspire different ways of wearing H&M products. We will use your personal data to share user-generated content by uploading the pictures you submit to us on all our platforms.

What types of personal data do we process?
We will process the following categories of personal data:

*Instagram account name
*photo
*video

Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the service mentioned above; third-party media agencies and technical suppliers use the data to upload the pictures you submit to us.

We never pass on to, sell to or swap your data with third parties outside the H&M group for marketing purposes.

On what legal grounds may we process your personal data?
We need to process your personal data to fulfill the service of HMxME.

We need to collect your personal data when uploading your pictures to HMxME to fulfill our commitments according to the terms and conditions for HMxME.

If you do not submit your personal data, we will not be able to upload your pictures to HMxME.

How long do we save your data?
We will keep your personal data for 24 months or until the agreement with H&M is terminated.

Where do we store your data?
The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.

For transfers outside the EEA, H&M will use standard contractual clauses and shields as safeguards in countries without adequacy decisions from the European Commission.

Who can access your data?
Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report, which is available at about.hm.com). We never pass on to, sell to or swap your data with third parties outside the H&M group for marketing purposes.

The local H&M company will only act as the personal data processor and process the personal data on behalf of the Swedish company.

Data that is forwarded to third parties is only used to provide you with our services. You will find categories of third parties under every specific process below.

What are the legal grounds for processing?
For every specific process from personal data we collect from you, we will inform you about whether the provision of personal data is statutory or required to enter a contract, whether it is an obligation to provide the personal data and the possible consequences if you choose not to.

What are your rights?
Right to access:
You have the right to request information about the personal data we hold about you at any time. You can contact H&M, and we will provide you with your personal data via email.

Right to portability: 
Whenever H&M processes your personal data by automated means either based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification: 
You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.

If you have an H&M account or are an H&M member, you can edit your personal data in your account and on membership pages.

Right to erasure:
You have the right to erase any personal data processed by H&M at any time except for the following situations:

*you have an ongoing matter with Customer Service
*you have an open order which has not yet been shipped or partially shipped
*you have an unsettled debt with H&M, regardless of the payment method
* you are suspected of misusing or have misused our services within the past four years
*your debt has been sold to a third party within the past three years or one year for deceased customers
*your credit application has been rejected within the past three months
*if you have made a purchase, we will keep the personal data linked to your transaction for bookkeeping purposes.

Your right to object to processing based on legitimate interest:  
You have the right to object to processing of your personal data that is based on H&M's legitimate interest. H&M will not continue to process the personal data unless we can demonstrate either legal claims or legitimate grounds for the process which overrides your interest and rights.

Your right to object to direct marketing:
You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.

You can opt out of direct marketing by the following means:
* following the instructions in each marketing email
* editing the settings of your H&M account

Right to restriction:
You have the right to request that H&M restrict the processing of your personal data under the following circumstances:
* if you object to processing based H&M’s legitimate interest, H&M must restrict all processing of such data pending the verification of the legitimate interest.
* if you have asserted that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
* if the processing is unlawful, you may oppose the erasure of personal data and instead request the restriction of the use of your personal data.
* if H&M no longer needs the personal data, but you require the data to defend legal claims.

How can you exercise your rights?
We take data protection very seriously; therefore, we have dedicated customer service personnel available to handle your requests in relation to your rights stated above. You can always reach them at dataprotection.gb@hm.com.

Data Protection Officer:
We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at dataprotection.gb@hm.com. Write DPO in the Subject line.

Right to complain to a supervisory authority: 
If you consider H&M to be processing your personal data incorrectly, you can contact us. You also have the right to submit a complaint to a supervisory authority.

Updates to our Privacy Notice:
We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the underlying purpose for processing your personal data, the identity of the Data Controller or your rights.

To read these Terms and Conditions or Privacy Notice in your own language, please visit your local HM.com site.

If you want to remove Photos or Moving Content, please visit the Photo or the Moving Content were its placed on hm.com and press "report photo" or contact Customer Service.