Weekday is the street fashion brand by and for the creative generation, constantly challenging what is, with the ambition to improve and make responsible choices in everything we do. For us, this is the only way forward.

We’re obsessed with jeans as well as slouchy tailoring, paired with casual basics. It’s about the effortless look, to let go of the ordinary and surrender to the extraordinary. You can find Weekday both online and in our Weekday stores, with curated in-season trends and limited-edition collections. We’re all about boosting circular fashion and offer Studio Made capsules re-made from previous collections, along with our resale initiative Weekday Curated 2nd-hand, a shop-in-shop in selected stores.