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ESSENTIALS QR CODES

New feature. Scan the unique QR code on your H&M ESSENTIALS garment. Your fast track to explore more.


How the QR codes work

Use your smartphone camera to scan the QR code found on your H&M ESSENTIALS garment. Then click the link in your camera window to learn more.


Get the full picture

This is your chance to get to know your everyday wear. Explore the full collection, the elevated qualities, and how to care for your H&M ESSENTIALS.


Repurchase your favourites at any time

The H&M ESSENTIALS is a continuous collection of timeless classics constructed to last. Available to repurchase season after season to keep your core wardrobe updated at all times.


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