e.l.f. H&M eau de parfum collection | H&M
Make it make scents
Power Grip. Halo Glow. Camo. Three beauty icons reimagined as an irresistible eau de parfum collection from e.l.f. and H&M.
Launching in selected stores and online 29 January.
Power Grip
Eucalyptus, Cedarwood, Sea Salt
Halo Glow
Magnolia, Vanilla, Amber
Camo Blend
Vanilla, Musk, Palo Santo
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Three beauty icons. Three unique scents. One groundbreaking partnership. e.l.f. and H&M unite in a first-of-its-kind collaboration for both brands — a bold meeting of fashion and beauty that redefines the world of fragrance.
Perfume inspired by a primer? Make it make scents.
The collection reimagines three e.l.f. fan-favourites as irresistible eaux de parfum — Power Grip, Halo Glow and Camo Blend — using upcycled ingredients. A complete sensory experience. To celebrate the launch, e.l.f. and H&M have created a limited-edition accessory line to complement each perfume.
Launching with a music video directed by Tanu Muino, the campaign invites you to “spritz, walk, waft, pose” — choreography designed to maximise the spread of scent through expressive movement. Discover the collection and make it make scents.
