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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Oversized sweatshirt - Light green/Dusty green/Black/Pale pink/Light grey marl/Dark brown/Light blue/Dark pink - 1
    • Oversized sweatshirt - Light green/Dusty green/Black/Pale pink/Light grey marl/Dark brown/Light blue/Dark pink - 2
    • Oversized sweatshirt - Light green/Dusty green/Black/Pale pink/Light grey marl/Dark brown/Light blue/Dark pink - 3
    • Oversized sweatshirt - Light green/Dusty green/Black/Pale pink/Light grey marl/Dark brown/Light blue/Dark pink - 4
    • Oversized sweatshirt - Light green/Dusty green/Black/Pale pink/Light grey marl/Dark brown/Light blue/Dark pink - 5
    • Oversized sweatshirt - Light green/Dusty green/Black/Pale pink/Light grey marl/Dark brown/Light blue/Dark pink - 6

    Oversized sweatshirt

    S$ 29.90

    • Chukka boots - Black/Brown - 1
    • Chukka boots - Black/Brown - 2
    • Chukka boots - Black/Brown - 3

    Chukka boots

    S$ 79.90

    • Wide joggers - Black/Dark brown/Navy blue/Light blue/Light grey - 1
    • Wide joggers - Black/Dark brown/Navy blue/Light blue/Light grey - 2
    • Wide joggers - Black/Dark brown/Navy blue/Light blue/Light grey - 3
    • Wide joggers - Black/Dark brown/Navy blue/Light blue/Light grey - 4
    • Wide joggers - Black/Dark brown/Navy blue/Light blue/Light grey - 5
    • Wide joggers - Black/Dark brown/Navy blue/Light blue/Light grey - 6
    • Wide joggers - Black/Dark brown/Navy blue/Light blue/Light grey - 7
    • Wide joggers - Black/Dark brown/Navy blue/Light blue/Light grey - 8
    • Wide joggers - Black/Dark brown/Navy blue/Light blue/Light grey - 9
    • Wide joggers - Black/Dark brown/Navy blue/Light blue/Light grey - 10

    Wide joggers

    S$ 29.90

    • Wide pull-on trousers - Black/Plum purple/Dark brown/Navy blue - 1
    • Wide pull-on trousers - Black/Plum purple/Dark brown/Navy blue - 2
    • Wide pull-on trousers - Black/Plum purple/Dark brown/Navy blue - 3
    • Wide pull-on trousers - Black/Plum purple/Dark brown/Navy blue - 4
    • Wide pull-on trousers - Black/Plum purple/Dark brown/Navy blue - 5

    Wide pull-on trousers

    S$ 29.90

    • Rib-knit leggings - Light beige/Light grey - 1
    • Rib-knit leggings - Light beige/Light grey - 2

    Rib-knit leggings

    S$ 14.90

    • Wide-leg track pants - Blue/Lilo & Stitch/Dark grey/Kuromi/Blue/SmileyWorld®/Green/Cinnamoroll/Bubblegum pink/SmileyWorld® - 1
    • Wide-leg track pants - Blue/Lilo & Stitch/Dark grey/Kuromi/Blue/SmileyWorld®/Green/Cinnamoroll/Bubblegum pink/SmileyWorld® - 2
    New Price

    Wide-leg track pants

    S$ 29.90

    • Mini skirt - Dark green/Black/Black/Burgundy/Dark denim blue/Light denim blue - 1
    • Mini skirt - Dark green/Black/Black/Burgundy/Dark denim blue/Light denim blue - 2
    • Mini skirt - Dark green/Black/Black/Burgundy/Dark denim blue/Light denim blue - 3
    • Mini skirt - Dark green/Black/Black/Burgundy/Dark denim blue/Light denim blue - 4
    • Mini skirt - Dark green/Black/Black/Burgundy/Dark denim blue/Light denim blue - 5

    Mini skirt

    S$ 24.90

    • Short sweater vest - Cream/Dark beige - 1
    • Short sweater vest - Cream/Dark beige - 2
    • Short sweater vest - Cream/Dark beige - 3
    • Short sweater vest - Cream/Dark beige - 4
    • Short sweater vest - Cream/Dark beige - 5
    • Short sweater vest - Cream/Dark beige - 6
    A/W 2025

    Short sweater vest

    S$ 34.90

    • Monkstraps - Black - 1
    • Monkstraps - Black - 2
    • Monkstraps - Black - 3

    Monkstraps

    S$ 79.90

    • Trainers - Dark khaki green/Red - 1
    • Trainers - Dark khaki green/Red - 2
    • Trainers - Dark khaki green/Red - 3

    Trainers

    S$ 59.90

    • Cotton cargo trousers - Navy blue/Beige - 1
    • Cotton cargo trousers - Navy blue/Beige - 2

    Cotton cargo trousers

    S$ 19.90

    • Super baggy jeans - Dark grey/Light denim blue/Denim blue - 1
    • Super baggy jeans - Dark grey/Light denim blue/Denim blue - 2
    • Super baggy jeans - Dark grey/Light denim blue/Denim blue - 3
    • Super baggy jeans - Dark grey/Light denim blue/Denim blue - 4
    • Super baggy jeans - Dark grey/Light denim blue/Denim blue - 5
    New Price

    Super baggy jeans

    S$ 59.90

    • Super baggy jeans - Denim blue/Light denim blue/Dark grey - 1
    • Super baggy jeans - Denim blue/Light denim blue/Dark grey - 2
    • Super baggy jeans - Denim blue/Light denim blue/Dark grey - 3
    • Super baggy jeans - Denim blue/Light denim blue/Dark grey - 4
    • Super baggy jeans - Denim blue/Light denim blue/Dark grey - 5
    New Price

    Super baggy jeans

    S$ 59.90

    • Trainers - Beige/White/Black/Beige/Green/Brown - 1
    • Trainers - Beige/White/Black/Beige/Green/Brown - 2
    • Trainers - Beige/White/Black/Beige/Green/Brown - 3

    Trainers

    S$ 49.90

    • Trainers - Green/White/Black/Beige/Beige/Brown - 1
    • Trainers - Green/White/Black/Beige/Beige/Brown - 2
    • Trainers - Green/White/Black/Beige/Beige/Brown - 3

    Trainers

    S$ 49.90

    • Cotton twill joggers - Beige/Black - 1
    • Cotton twill joggers - Beige/Black - 2
    • Cotton twill joggers - Beige/Black - 3

    Cotton twill joggers

    S$ 39.90

    • Smocked peplum top - Powder pink/White - 1
    • Smocked peplum top - Powder pink/White - 2
    • Smocked peplum top - Powder pink/White - 3
    • Smocked peplum top - Powder pink/White - 4
    • Smocked peplum top - Powder pink/White - 5

    Smocked peplum top

    S$ 29.90

    • Viscose culottes - Green-beige/Black/Patterned/Burgundy/Patterned - 1
    • Viscose culottes - Green-beige/Black/Patterned/Burgundy/Patterned - 2
    • Viscose culottes - Green-beige/Black/Patterned/Burgundy/Patterned - 3
    • Viscose culottes - Green-beige/Black/Patterned/Burgundy/Patterned - 4
    • Viscose culottes - Green-beige/Black/Patterned/Burgundy/Patterned - 5
    • Viscose culottes - Green-beige/Black/Patterned/Burgundy/Patterned - 6

    Viscose culottes

    S$ 19.90