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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    Functional Essentials

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    • Printed cotton T-shirt - White/Garfield/White/Mickey Mouse/Purple/SmileyWorld®/Light pink/Mickey Mouse/Light yellow/SmileyWorld®/Light pink/Miffy/Dark beige/SmileyWorld®/White/Lilo & Stitch/Red/Hello Kitty/Dark turquoise/Winnie the Pooh/Light blue/Hello Kitty/Light blue/Lilo & Stitch/White/My Melody/Brown/Pompompurin - 1
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    Oversized hoodie

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    Cotton peplum top

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    • Flared bustier top - Dark grey/Checked/Grey - 3
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