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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Pleated mini skort - Black/Beige - 1
    • Pleated mini skort - Black/Beige - 2
    • Pleated mini skort - Black/Beige - 3
    • Pleated mini skort - Black/Beige - 4
    • Pleated mini skort - Black/Beige - 5
    • Pleated mini skort - Black/Beige - 6

    Pleated mini skort

    S$ 39.90

    • 3-pack foldover-waist trousers - Light dusty pink/Spotted/Light beige marl/Natural white/Light blue/Striped/Blue/Striped - 1
    • 3-pack foldover-waist trousers - Light dusty pink/Spotted/Light beige marl/Natural white/Light blue/Striped/Blue/Striped - 2
    New Price

    3-pack foldover-waist trousers

    S$ 17.90

    • 3-pack wrapover bodysuits - Dusty pink/Spotted/Light dusty blue/Striped/White/Hearts/Light beige/Striped - 1
    • 3-pack wrapover bodysuits - Dusty pink/Spotted/Light dusty blue/Striped/White/Hearts/Light beige/Striped - 2
    New Price

    3-pack wrapover bodysuits

    S$ 19.90

    • Glittery slippers - Light blue/Frozen/Light pink/Hello Kitty - 1
    • Glittery slippers - Light blue/Frozen/Light pink/Hello Kitty - 2
    • Glittery slippers - Light blue/Frozen/Light pink/Hello Kitty - 3
    • Glittery slippers - Light blue/Frozen/Light pink/Hello Kitty - 4

    Glittery slippers

    S$ 29.90

    • 2-pack sweatshorts - Navy blue/Light blue/Light pink/Light grey marl/Cerise/Black/Light purple/Beige - 1
    • 2-pack sweatshorts - Navy blue/Light blue/Light pink/Light grey marl/Cerise/Black/Light purple/Beige - 2

    2-pack sweatshorts

    S$ 19.90

    • Off-the-shoulder jersey top - Dark grey/Blue/White - 1
    • Off-the-shoulder jersey top - Dark grey/Blue/White - 2

    Off-the-shoulder jersey top

    S$ 14.90

    Member price:S$ 8.90

    • Cable-knit dress - Light pink/White - 1
    • Cable-knit dress - Light pink/White - 2

    Cable-knit dress

    S$ 44.90

    • Oversized print-motif sweatshirt - Dark grey/Kuromi/Light grey/Kuromi/Dusty turquoise/Snoopy/Blue/Lilo & Stitch/Dark grey/Pusheen the Cat/White/Lilo & Stitch/Purple/SmileyWorld®/Light green//SmileyWorld®/Pink/Miffy - 1
    • Oversized print-motif sweatshirt - Dark grey/Kuromi/Light grey/Kuromi/Dusty turquoise/Snoopy/Blue/Lilo & Stitch/Dark grey/Pusheen the Cat/White/Lilo & Stitch/Purple/SmileyWorld®/Light green//SmileyWorld®/Pink/Miffy - 2
    • Oversized print-motif sweatshirt - Dark grey/Kuromi/Light grey/Kuromi/Dusty turquoise/Snoopy/Blue/Lilo & Stitch/Dark grey/Pusheen the Cat/White/Lilo & Stitch/Purple/SmileyWorld®/Light green//SmileyWorld®/Pink/Miffy - 3
    New Price

    Oversized print-motif sweatshirt

    S$ 29.90

    • 2-pack leggings - Light green/Dark grey/Greige/Cream/Pink/Light pink/Light dusty pink/Beige/Light purple/Light pink - 1
    • 2-pack leggings - Light green/Dark grey/Greige/Cream/Pink/Light pink/Light dusty pink/Beige/Light purple/Light pink - 2

    2-pack leggings

    S$ 17.90

    • 2-piece jersey set - Light yellow/Bambi/Light pink/My Melody - 1
    • 2-piece jersey set - Light yellow/Bambi/Light pink/My Melody - 2

    2-piece jersey set

    S$ 19.90

    • Rib-knit hat - Beige/Khaki green/Beige/Light blue - 1
    • Rib-knit hat - Beige/Khaki green/Beige/Light blue - 2

    Rib-knit hat

    S$ 9.90

    • Jacquard-knit jumper - Light beige/Light blue/Light blue/Light beige/Light pink marl/Patterned - 1
    • Jacquard-knit jumper - Light beige/Light blue/Light blue/Light beige/Light pink marl/Patterned - 2
    • Jacquard-knit jumper - Light beige/Light blue/Light blue/Light beige/Light pink marl/Patterned - 3
    • Jacquard-knit jumper - Light beige/Light blue/Light blue/Light beige/Light pink marl/Patterned - 4
    • Jacquard-knit jumper - Light beige/Light blue/Light blue/Light beige/Light pink marl/Patterned - 5
    • Jacquard-knit jumper - Light beige/Light blue/Light blue/Light beige/Light pink marl/Patterned - 6

    Jacquard-knit jumper

    S$ 44.90

    • Long-sleeved jersey top - Light pink/White/Purple/Black/Green/Hearts/Red/Light blue - 1
    • Long-sleeved jersey top - Light pink/White/Purple/Black/Green/Hearts/Red/Light blue - 2
    New Price

    Long-sleeved jersey top

    S$ 9.90

    • 2-pack cotton beanies - White/Beige striped/Light dusty blue/Striped/Powder pink/Spotted - 1
    • 2-pack cotton beanies - White/Beige striped/Light dusty blue/Striped/Powder pink/Spotted - 2
    New Price

    2-pack cotton beanies

    S$ 9.90

    • Underwired lace bra - Black/Red - 1
    • Underwired lace bra - Black/Red - 2
    • Underwired lace bra - Black/Red - 3
    • Underwired lace bra - Black/Red - 4
    • Underwired lace bra - Black/Red - 5

    Underwired lace bra

    S$ 24.90

    • Layered-look top - Navy blue/White/Light pink/White/Light grey marl/white - 1
    • Layered-look top - Navy blue/White/Light pink/White/Light grey marl/white - 2

    Layered-look top

    S$ 19.90

    • Print-motif cotton T-shirt - Beige/The Simpsons/Black/SpongeΒob/Black/PlayStation/Navy blue/Chicago Bulls/Light grey/San Antonio Spurs - 1
    • Print-motif cotton T-shirt - Beige/The Simpsons/Black/SpongeΒob/Black/PlayStation/Navy blue/Chicago Bulls/Light grey/San Antonio Spurs - 2
    New Price

    Print-motif cotton T-shirt

    S$ 17.90

    • Rib-knit frill dress - Red/Dark red/Light pink - 1
    • Rib-knit frill dress - Red/Dark red/Light pink - 2

    Rib-knit frill dress

    S$ 19.90

    • Fluffy scarf - Dusty pink/Cream - 1
    • Fluffy scarf - Dusty pink/Cream - 2
    • Fluffy scarf - Dusty pink/Cream - 3
    • Fluffy scarf - Dusty pink/Cream - 4

    Fluffy scarf

    S$ 17.90