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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Printed sweatshirt - White/Kuromi/White/Frozen/Light pink/Squishmallows/White/Minnie Mouse/Cream/Donald Duck/Pink/Tweety/Light beige/Lilo & Stitch/Purple/Lilo & Stitch/Light blue/Frozen/Light dusty green/Pokémon/Cream/Minnie Mouse/Cream/Bluey/Light blue/Cinnamoroll/Light blue/Lilo & Stitch - 1
    • Printed sweatshirt - White/Kuromi/White/Frozen/Light pink/Squishmallows/White/Minnie Mouse/Cream/Donald Duck/Pink/Tweety/Light beige/Lilo & Stitch/Purple/Lilo & Stitch/Light blue/Frozen/Light dusty green/Pokémon/Cream/Minnie Mouse/Cream/Bluey/Light blue/Cinnamoroll/Light blue/Lilo & Stitch - 2
    New Price

    Printed sweatshirt

    S$ 19.90

    • 2-piece cotton jersey set - Light beige/Light beige/Hearts/Red/White/Floral/Light turquoise - 1
    • 2-piece cotton jersey set - Light beige/Light beige/Hearts/Red/White/Floral/Light turquoise - 2

    2-piece cotton jersey set

    S$ 17.90

    Member price:S$ 11.90

    • Slim Fit ribbed top - White/Dark grey/Washed out - 1
    • Slim Fit ribbed top - White/Dark grey/Washed out - 2
    • Slim Fit ribbed top - White/Dark grey/Washed out - 3
    • Slim Fit ribbed top - White/Dark grey/Washed out - 4
    • Slim Fit ribbed top - White/Dark grey/Washed out - 5
    • Slim Fit ribbed top - White/Dark grey/Washed out - 6

    Slim Fit ribbed top

    S$ 49.90

    • Flannel pyjama bottoms - Black/Checked/Red/Checked/White/Light blue striped/Light blue/Striped - 1
    • Flannel pyjama bottoms - Black/Checked/Red/Checked/White/Light blue striped/Light blue/Striped - 2
    • Flannel pyjama bottoms - Black/Checked/Red/Checked/White/Light blue striped/Light blue/Striped - 3
    • Flannel pyjama bottoms - Black/Checked/Red/Checked/White/Light blue striped/Light blue/Striped - 4
    • Flannel pyjama bottoms - Black/Checked/Red/Checked/White/Light blue striped/Light blue/Striped - 5
    • Flannel pyjama bottoms - Black/Checked/Red/Checked/White/Light blue striped/Light blue/Striped - 6

    Flannel pyjama bottoms

    S$ 29.90

    • Printed hoodie - Grey/Minecraft/Light grey/San Antonio Spurs/Grey/Fortnite/Dark green/SmileyWorld®/Black/Ghostbusters/Blue/PlayStation/Purple/Pokémon/Light blue/Minecraft/Beige/The Simpsons/Light beige/NBA/White/PlayStation/Yellow/The Simpsons/Orange/Garfield - 1
    • Printed hoodie - Grey/Minecraft/Light grey/San Antonio Spurs/Grey/Fortnite/Dark green/SmileyWorld®/Black/Ghostbusters/Blue/PlayStation/Purple/Pokémon/Light blue/Minecraft/Beige/The Simpsons/Light beige/NBA/White/PlayStation/Yellow/The Simpsons/Orange/Garfield - 2
    New Price

    Printed hoodie

    S$ 44.90

    • Crinkled button-front top - Light blue/Light pink - 1
    • Crinkled button-front top - Light blue/Light pink - 2

    Crinkled button-front top

    S$ 24.95

    Member price:S$ 17.90

    • Pleated dress - Burgundy/Black - 1
    • Pleated dress - Burgundy/Black - 2
    • Pleated dress - Burgundy/Black - 3
    • Pleated dress - Burgundy/Black - 4

    Pleated dress

    S$ 79.90

    • Santa hat - Red - 1
    • Santa hat - Red - 2

    Santa hat

    S$ 12.90

    • Ribbed thong body - Beige - 1
    • Ribbed thong body - Beige - 2

    Ribbed thong body

    S$ 19.90

    Member price:S$ 12.90

    • Pima cotton turtleneck top - Mustard yellow/Burgundy/Light grey/Old rose/Cream/Black/Dark brown - 1
    • Pima cotton turtleneck top - Mustard yellow/Burgundy/Light grey/Old rose/Cream/Black/Dark brown - 2
    • Pima cotton turtleneck top - Mustard yellow/Burgundy/Light grey/Old rose/Cream/Black/Dark brown - 3
    • Pima cotton turtleneck top - Mustard yellow/Burgundy/Light grey/Old rose/Cream/Black/Dark brown - 4
    H&M Premium Selection

    Pima cotton turtleneck top

    S$ 39.90

    • Cooling Slim Fit T-shirt - White/Black - 1
    • Cooling Slim Fit T-shirt - White/Black - 2
    • Cooling Slim Fit T-shirt - White/Black - 3
    • Cooling Slim Fit T-shirt - White/Black - 4
    • Cooling Slim Fit T-shirt - White/Black - 5
    • Cooling Slim Fit T-shirt - White/Black - 6
    • Cooling Slim Fit T-shirt - White/Black - 7
    Functional Essentials

    Cooling Slim Fit T-shirt

    S$ 17.90

    • Cowl neck top - Cream/Dark plum purple/Dark mole - 1
    • Cowl neck top - Cream/Dark plum purple/Dark mole - 2
    • Cowl neck top - Cream/Dark plum purple/Dark mole - 3

    Cowl neck top

    S$ 17.90

    • Cooling Relaxed Fit T-shirt - White/Dark brown - 1
    • Cooling Relaxed Fit T-shirt - White/Dark brown - 2
    • Cooling Relaxed Fit T-shirt - White/Dark brown - 3
    • Cooling Relaxed Fit T-shirt - White/Dark brown - 4
    • Cooling Relaxed Fit T-shirt - White/Dark brown - 5
    • Cooling Relaxed Fit T-shirt - White/Dark brown - 6
    • Cooling Relaxed Fit T-shirt - White/Dark brown - 7
    • Cooling Relaxed Fit T-shirt - White/Dark brown - 8
    Functional Essentials

    Cooling Relaxed Fit T-shirt

    S$ 17.90

    • 4-pack hair clips - Beige/Brown/Pink/Blue - 1
    • 4-pack hair clips - Beige/Brown/Pink/Blue - 2

    4-pack hair clips

    S$ 9.90

    • Collared sleepsuit - White/Hearts/Red/White checked - 1
    • Collared sleepsuit - White/Hearts/Red/White checked - 2

    Collared sleepsuit

    S$ 17.90

    Member price:S$ 12.90

    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 1
    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 2
    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 3
    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 4
    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 5
    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 6
    Functional Essentials

    Cooling Regular Fit T-shirt

    S$ 19.90