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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • 4-pack hair clips - Beige/Brown/Pink/Blue - 1
    • 4-pack hair clips - Beige/Brown/Pink/Blue - 2

    4-pack hair clips

    S$ 9.90

    • Collared sleepsuit - White/Hearts/Red/White checked - 1
    • Collared sleepsuit - White/Hearts/Red/White checked - 2

    Collared sleepsuit

    S$ 17.90

    Member price:S$ 12.90

    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 1
    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 2
    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 3
    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 4
    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 5
    • Cooling Regular Fit T-shirt - White/Dark brown/Black - 6
    Functional Essentials

    Cooling Regular Fit T-shirt

    S$ 19.90

    • Loose Fit T-shirt - White/Reservoir Dogs/White/Red Hot Chili Peppers/Black/Post Malone/White/Honda/White/Snoopy/White/apoh/Dark green/Snoopy/White/Johnny Cash/Cream/The British Museum/White/Claude Monet/White/Jaws/White/Vincent van Gogh/White/Keith Haring/Black/Pink Floyd - 1
    • Loose Fit T-shirt - White/Reservoir Dogs/White/Red Hot Chili Peppers/Black/Post Malone/White/Honda/White/Snoopy/White/apoh/Dark green/Snoopy/White/Johnny Cash/Cream/The British Museum/White/Claude Monet/White/Jaws/White/Vincent van Gogh/White/Keith Haring/Black/Pink Floyd - 2
    • Loose Fit T-shirt - White/Reservoir Dogs/White/Red Hot Chili Peppers/Black/Post Malone/White/Honda/White/Snoopy/White/apoh/Dark green/Snoopy/White/Johnny Cash/Cream/The British Museum/White/Claude Monet/White/Jaws/White/Vincent van Gogh/White/Keith Haring/Black/Pink Floyd - 3
    • Loose Fit T-shirt - White/Reservoir Dogs/White/Red Hot Chili Peppers/Black/Post Malone/White/Honda/White/Snoopy/White/apoh/Dark green/Snoopy/White/Johnny Cash/Cream/The British Museum/White/Claude Monet/White/Jaws/White/Vincent van Gogh/White/Keith Haring/Black/Pink Floyd - 4
    • Loose Fit T-shirt - White/Reservoir Dogs/White/Red Hot Chili Peppers/Black/Post Malone/White/Honda/White/Snoopy/White/apoh/Dark green/Snoopy/White/Johnny Cash/Cream/The British Museum/White/Claude Monet/White/Jaws/White/Vincent van Gogh/White/Keith Haring/Black/Pink Floyd - 5
    • Loose Fit T-shirt - White/Reservoir Dogs/White/Red Hot Chili Peppers/Black/Post Malone/White/Honda/White/Snoopy/White/apoh/Dark green/Snoopy/White/Johnny Cash/Cream/The British Museum/White/Claude Monet/White/Jaws/White/Vincent van Gogh/White/Keith Haring/Black/Pink Floyd - 6
    • Loose Fit T-shirt - White/Reservoir Dogs/White/Red Hot Chili Peppers/Black/Post Malone/White/Honda/White/Snoopy/White/apoh/Dark green/Snoopy/White/Johnny Cash/Cream/The British Museum/White/Claude Monet/White/Jaws/White/Vincent van Gogh/White/Keith Haring/Black/Pink Floyd - 7

    Loose Fit T-shirt

    S$ 19.90

    Member price:S$ 12.90

    • Bootcut High Jeans - Black/Denim blue/Denim blue/Dark denim blue/Dark denim blue - 1
    • Bootcut High Jeans - Black/Denim blue/Denim blue/Dark denim blue/Dark denim blue - 2
    • Bootcut High Jeans - Black/Denim blue/Denim blue/Dark denim blue/Dark denim blue - 3
    • Bootcut High Jeans - Black/Denim blue/Denim blue/Dark denim blue/Dark denim blue - 4
    • Bootcut High Jeans - Black/Denim blue/Denim blue/Dark denim blue/Dark denim blue - 5
    • Bootcut High Jeans - Black/Denim blue/Denim blue/Dark denim blue/Dark denim blue - 6
    • Bootcut High Jeans - Black/Denim blue/Denim blue/Dark denim blue/Dark denim blue - 7

    Bootcut High Jeans

    S$ 59.90

    • Long-sleeved jersey top - Olive green/Cream/Dark mole/Rust brown/Dark brown/Light beige/White/Black/Light dusty green/Dark greige/Brown - 1
    • Long-sleeved jersey top - Olive green/Cream/Dark mole/Rust brown/Dark brown/Light beige/White/Black/Light dusty green/Dark greige/Brown - 2
    • Long-sleeved jersey top - Olive green/Cream/Dark mole/Rust brown/Dark brown/Light beige/White/Black/Light dusty green/Dark greige/Brown - 3
    • Long-sleeved jersey top - Olive green/Cream/Dark mole/Rust brown/Dark brown/Light beige/White/Black/Light dusty green/Dark greige/Brown - 4

    Long-sleeved jersey top

    S$ 14.90

    Member price:S$ 8.90

    • Cotton T-shirt - Black/White - 1
    • Cotton T-shirt - Black/White - 2

    Cotton T-shirt

    S$ 7.90

    • Embellished sweatshirt - Light grey marl/Bows/Red/Bows/Dark grey/Rhinestones/Pink/Cherries - 1
    • Embellished sweatshirt - Light grey marl/Bows/Red/Bows/Dark grey/Rhinestones/Pink/Cherries - 2
    • Embellished sweatshirt - Light grey marl/Bows/Red/Bows/Dark grey/Rhinestones/Pink/Cherries - 3
    • Embellished sweatshirt - Light grey marl/Bows/Red/Bows/Dark grey/Rhinestones/Pink/Cherries - 4

    Embellished sweatshirt

    S$ 29.90

    • Bikini bottoms - Dusty green/White/Khaki green striped/Light blue/Striped - 1
    • Bikini bottoms - Dusty green/White/Khaki green striped/Light blue/Striped - 2
    • Bikini bottoms - Dusty green/White/Khaki green striped/Light blue/Striped - 3
    • Bikini bottoms - Dusty green/White/Khaki green striped/Light blue/Striped - 4
    • Bikini bottoms - Dusty green/White/Khaki green striped/Light blue/Striped - 5

    Bikini bottoms

    S$ 19.90

    • Straight jeans - Light denim blue/Denim blue/Light denim blue/Denim blue - 1
    • Straight jeans - Light denim blue/Denim blue/Light denim blue/Denim blue - 2
    • Straight jeans - Light denim blue/Denim blue/Light denim blue/Denim blue - 3
    • Straight jeans - Light denim blue/Denim blue/Light denim blue/Denim blue - 4
    • Straight jeans - Light denim blue/Denim blue/Light denim blue/Denim blue - 5

    Straight jeans

    S$ 59.90

    Member price:S$ 39.90

    • 2-pack cotton beanies - Light dusty blue/Striped/White/Beige striped/Powder pink/Spotted - 1
    • 2-pack cotton beanies - Light dusty blue/Striped/White/Beige striped/Powder pink/Spotted - 2
    New Price

    2-pack cotton beanies

    S$ 9.90

    • Loose Fit Printed T-shirt - Cream/Long-termism/Black/Power - 1
    • Loose Fit Printed T-shirt - Cream/Long-termism/Black/Power - 2
    • Loose Fit Printed T-shirt - Cream/Long-termism/Black/Power - 3
    • Loose Fit Printed T-shirt - Cream/Long-termism/Black/Power - 4
    • Loose Fit Printed T-shirt - Cream/Long-termism/Black/Power - 5
    • Loose Fit Printed T-shirt - Cream/Long-termism/Black/Power - 6
    • Loose Fit Printed T-shirt - Cream/Long-termism/Black/Power - 7

    Loose Fit Printed T-shirt

    S$ 29.90

    Member price:S$ 17.90

    • Cotton top - White/Beige/Pink/Pink/White/Striped - 1
    • Cotton top - White/Beige/Pink/Pink/White/Striped - 2

    Cotton top

    S$ 12.90

    • Sweatshirt joggers - Black/Light grey marl - 1
    • Sweatshirt joggers - Black/Light grey marl - 2

    Sweatshirt joggers

    S$ 19.90

    • Sequined peplum top - Black/Red - 1
    • Sequined peplum top - Black/Red - 2
    • Sequined peplum top - Black/Red - 3
    • Sequined peplum top - Black/Red - 4
    • Sequined peplum top - Black/Red - 5

    Sequined peplum top

    S$ 24.90

    • Ribbed cotton top - Light brown/Dark brown/Olive green/Black/White - 1
    • Ribbed cotton top - Light brown/Dark brown/Olive green/Black/White - 2
    • Ribbed cotton top - Light brown/Dark brown/Olive green/Black/White - 3
    • Ribbed cotton top - Light brown/Dark brown/Olive green/Black/White - 4
    • Ribbed cotton top - Light brown/Dark brown/Olive green/Black/White - 5

    Ribbed cotton top

    S$ 17.90

    • Short T-shirt - Navy blue/Grey/White/Khaki green - 1
    • Short T-shirt - Navy blue/Grey/White/Khaki green - 2
    • Short T-shirt - Navy blue/Grey/White/Khaki green - 3
    • Short T-shirt - Navy blue/Grey/White/Khaki green - 4
    • Short T-shirt - Navy blue/Grey/White/Khaki green - 5
    S/S 2025

    Short T-shirt

    S$ 14.90

    • 5-pack jersey tops - Grey/Black/White/Blue/White striped/Khaki green/Dark grey - 1
    • 5-pack jersey tops - Grey/Black/White/Blue/White striped/Khaki green/Dark grey - 2

    5-pack jersey tops

    S$ 59.90

    • Printed denim dress - Denim blue/Hearts - 1
    • Printed denim dress - Denim blue/Hearts - 2
    • Printed denim dress - Denim blue/Hearts - 3
    • Printed denim dress - Denim blue/Hearts - 4
    • Printed denim dress - Denim blue/Hearts - 5
    • Printed denim dress - Denim blue/Hearts - 6

    Printed denim dress

    S$ 29.90

    Member price:S$ 20.90

    • Wide joggers - Burgundy/Dusty emerald green/Dark green/White/Dark brown/Navy blue/Black/Light grey marl - 1
    • Wide joggers - Burgundy/Dusty emerald green/Dark green/White/Dark brown/Navy blue/Black/Light grey marl - 2
    • Wide joggers - Burgundy/Dusty emerald green/Dark green/White/Dark brown/Navy blue/Black/Light grey marl - 3
    • Wide joggers - Burgundy/Dusty emerald green/Dark green/White/Dark brown/Navy blue/Black/Light grey marl - 4
    • Wide joggers - Burgundy/Dusty emerald green/Dark green/White/Dark brown/Navy blue/Black/Light grey marl - 5
    • Wide joggers - Burgundy/Dusty emerald green/Dark green/White/Dark brown/Navy blue/Black/Light grey marl - 6
    • Wide joggers - Burgundy/Dusty emerald green/Dark green/White/Dark brown/Navy blue/Black/Light grey marl - 7

    Wide joggers

    S$ 24.90

    • Printed cotton dress - Beige/Leopard print/Pink/Floral/White/Reindeer/Light pink/Hearts/Blue/Floral/Light green/Floral - 1
    • Printed cotton dress - Beige/Leopard print/Pink/Floral/White/Reindeer/Light pink/Hearts/Blue/Floral/Light green/Floral - 2
    • Printed cotton dress - Beige/Leopard print/Pink/Floral/White/Reindeer/Light pink/Hearts/Blue/Floral/Light green/Floral - 3
    • Printed cotton dress - Beige/Leopard print/Pink/Floral/White/Reindeer/Light pink/Hearts/Blue/Floral/Light green/Floral - 4

    Printed cotton dress

    S$ 12.90

    • Loose Fit Vest top - Black/Light beige - 1
    • Loose Fit Vest top - Black/Light beige - 2
    • Loose Fit Vest top - Black/Light beige - 3
    • Loose Fit Vest top - Black/Light beige - 4
    • Loose Fit Vest top - Black/Light beige - 5
    • Loose Fit Vest top - Black/Light beige - 6
    • Loose Fit Vest top - Black/Light beige - 7

    Loose Fit Vest top

    S$ 19.90

    Member price:S$ 13.90

    • Intertwined earrings - Silver-coloured/Gold-coloured - 1
    • Intertwined earrings - Silver-coloured/Gold-coloured - 2

    Intertwined earrings

    S$ 17.90

    • 4-pack hair claws - Gold-coloured/Silver-coloured - 1
    • 4-pack hair claws - Gold-coloured/Silver-coloured - 2

    4-pack hair claws

    S$ 16.90

    15.4 g
    • Bow-detail dress - Red/White - 1
    • Bow-detail dress - Red/White - 2
    • Bow-detail dress - Red/White - 3
    • Bow-detail dress - Red/White - 4
    • Bow-detail dress - Red/White - 5
    • Bow-detail dress - Red/White - 6

    Bow-detail dress

    S$ 59.90

    • Woven joggers - Light grey/Black - 1
    • Woven joggers - Light grey/Black - 2
    • Woven joggers - Light grey/Black - 3
    • Woven joggers - Light grey/Black - 4
    • Woven joggers - Light grey/Black - 5
    • Woven joggers - Light grey/Black - 6

    Woven joggers

    S$ 19.90