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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Printed hoodie - Light grey/San Antonio Spurs/Grey/Minecraft/Grey/Fortnite/Dark green/SmileyWorld®/Black/Ghostbusters/Blue/PlayStation/Purple/Pokémon/Light blue/Minecraft/Beige/The Simpsons/Light beige/NBA/White/PlayStation/Yellow/The Simpsons/Orange/Garfield - 1
    • Printed hoodie - Light grey/San Antonio Spurs/Grey/Minecraft/Grey/Fortnite/Dark green/SmileyWorld®/Black/Ghostbusters/Blue/PlayStation/Purple/Pokémon/Light blue/Minecraft/Beige/The Simpsons/Light beige/NBA/White/PlayStation/Yellow/The Simpsons/Orange/Garfield - 2
    New Price

    Printed hoodie

    S$ 44.90

    • Pyjamas - Light peach/Striped/Light purple - 1
    • Pyjamas - Light peach/Striped/Light purple - 2

    Pyjamas

    S$ 24.90

    • Linen-blend shorts - Light beige/Brown - 1
    • Linen-blend shorts - Light beige/Brown - 2
    • Linen-blend shorts - Light beige/Brown - 3
    • Linen-blend shorts - Light beige/Brown - 4
    • Linen-blend shorts - Light beige/Brown - 5
    • Linen-blend shorts - Light beige/Brown - 6

    Linen-blend shorts

    S$ 24.90

    • Wide trousers - White/Black/Navy blue/Beige/Navy blue/Navy blue/Navy blue/Dark green/Beige - 1
    • Wide trousers - White/Black/Navy blue/Beige/Navy blue/Navy blue/Navy blue/Dark green/Beige - 2
    • Wide trousers - White/Black/Navy blue/Beige/Navy blue/Navy blue/Navy blue/Dark green/Beige - 3
    • Wide trousers - White/Black/Navy blue/Beige/Navy blue/Navy blue/Navy blue/Dark green/Beige - 4
    • Wide trousers - White/Black/Navy blue/Beige/Navy blue/Navy blue/Navy blue/Dark green/Beige - 5

    Wide trousers

    S$ 59.90

    Member price:S$ 39.90

    • Strappy V-neck dress - Grey/Brown/Checked - 1
    • Strappy V-neck dress - Grey/Brown/Checked - 2
    • Strappy V-neck dress - Grey/Brown/Checked - 3
    • Strappy V-neck dress - Grey/Brown/Checked - 4
    • Strappy V-neck dress - Grey/Brown/Checked - 5
    • Strappy V-neck dress - Grey/Brown/Checked - 6
    • Strappy V-neck dress - Grey/Brown/Checked - 7

    Strappy V-neck dress

    S$ 49.90

    • Printed resort shirt - Navy blue/Lions/Navy blue/Christmas cars/Light blue/Checked - 1
    • Printed resort shirt - Navy blue/Lions/Navy blue/Christmas cars/Light blue/Checked - 2

    Printed resort shirt

    S$ 14.90

    • Relaxed Fit Trousers - Beige marl/Black/Dark grey - 1
    • Relaxed Fit Trousers - Beige marl/Black/Dark grey - 2
    • Relaxed Fit Trousers - Beige marl/Black/Dark grey - 3
    • Relaxed Fit Trousers - Beige marl/Black/Dark grey - 4
    • Relaxed Fit Trousers - Beige marl/Black/Dark grey - 5
    • Relaxed Fit Trousers - Beige marl/Black/Dark grey - 6
    • Relaxed Fit Trousers - Beige marl/Black/Dark grey - 7

    Relaxed Fit Trousers

    S$ 64.90

    • Embroidery-detail joggers - Dark grey/Everyday Club/Green/Light blue/Everyday Club - 1
    • Embroidery-detail joggers - Dark grey/Everyday Club/Green/Light blue/Everyday Club - 2
    New Price

    Embroidery-detail joggers

    S$ 19.90

    • Sweatshirt joggers - Black/Light grey marl - 1
    • Sweatshirt joggers - Black/Light grey marl - 2

    Sweatshirt joggers

    S$ 19.90

    • Twill cargo trousers - Grey/Beige - 1
    • Twill cargo trousers - Grey/Beige - 2

    Twill cargo trousers

    S$ 47.90

    Member price:S$ 27.90

    • Zip-hem trousers - Black/Dark brown - 1
    • Zip-hem trousers - Black/Dark brown - 2
    • Zip-hem trousers - Black/Dark brown - 3
    • Zip-hem trousers - Black/Dark brown - 4
    • Zip-hem trousers - Black/Dark brown - 5
    • Zip-hem trousers - Black/Dark brown - 6

    Zip-hem trousers

    S$ 49.90

    • 2-piece sweatshirt set - Navy blue/Hearts/Purple/Mole/Dark red/Light pink - 1
    • 2-piece sweatshirt set - Navy blue/Hearts/Purple/Mole/Dark red/Light pink - 2
    • 2-piece sweatshirt set - Navy blue/Hearts/Purple/Mole/Dark red/Light pink - 3
    New Price

    2-piece sweatshirt set

    S$ 39.90

    • Collared top - Light blue/White - 1
    • Collared top - Light blue/White - 2
    • Collared top - Light blue/White - 3
    • Collared top - Light blue/White - 4
    • Collared top - Light blue/White - 5
    • Collared top - Light blue/White - 6
    • Collared top - Light blue/White - 7

    Collared top

    S$ 49.90

    • Twist-detail T-shirt - Dark rust brown/White - 1
    • Twist-detail T-shirt - Dark rust brown/White - 2
    • Twist-detail T-shirt - Dark rust brown/White - 3
    • Twist-detail T-shirt - Dark rust brown/White - 4
    • Twist-detail T-shirt - Dark rust brown/White - 5

    Twist-detail T-shirt

    S$ 29.90

    • Cotton trainers - Beige/White/Striped - 1
    • Cotton trainers - Beige/White/Striped - 2
    • Cotton trainers - Beige/White/Striped - 3

    Cotton trainers

    S$ 24.90

    • Wide pull-on trousers - Cream/Black striped/Beige/Black/Floral/Brown/White patterned - 1
    • Wide pull-on trousers - Cream/Black striped/Beige/Black/Floral/Brown/White patterned - 2
    • Wide pull-on trousers - Cream/Black striped/Beige/Black/Floral/Brown/White patterned - 3
    • Wide pull-on trousers - Cream/Black striped/Beige/Black/Floral/Brown/White patterned - 4
    • Wide pull-on trousers - Cream/Black striped/Beige/Black/Floral/Brown/White patterned - 5
    • Wide pull-on trousers - Cream/Black striped/Beige/Black/Floral/Brown/White patterned - 6

    Wide pull-on trousers

    S$ 39.90

    • Polarised sunglasses - Gold-coloured/Black/Black - 1
    • Polarised sunglasses - Gold-coloured/Black/Black - 2
    H&M Premium Selection

    Polarised sunglasses

    S$ 19.90

    • Flared Low Jeans - Denim blue/Black/Colour block/Dark denim blue/Grey/Light denim blue/Colour block - 1
    • Flared Low Jeans - Denim blue/Black/Colour block/Dark denim blue/Grey/Light denim blue/Colour block - 2
    • Flared Low Jeans - Denim blue/Black/Colour block/Dark denim blue/Grey/Light denim blue/Colour block - 3
    • Flared Low Jeans - Denim blue/Black/Colour block/Dark denim blue/Grey/Light denim blue/Colour block - 4
    • Flared Low Jeans - Denim blue/Black/Colour block/Dark denim blue/Grey/Light denim blue/Colour block - 5
    • Flared Low Jeans - Denim blue/Black/Colour block/Dark denim blue/Grey/Light denim blue/Colour block - 6
    • Flared Low Jeans - Denim blue/Black/Colour block/Dark denim blue/Grey/Light denim blue/Colour block - 7
    • Flared Low Jeans - Denim blue/Black/Colour block/Dark denim blue/Grey/Light denim blue/Colour block - 8

    Flared Low Jeans

    S$ 39.90

    • Slim Fit Stretch shirt - Black/Dark beige/Light blue/Navy blue/White - 1
    • Slim Fit Stretch shirt - Black/Dark beige/Light blue/Navy blue/White - 2
    • Slim Fit Stretch shirt - Black/Dark beige/Light blue/Navy blue/White - 3
    • Slim Fit Stretch shirt - Black/Dark beige/Light blue/Navy blue/White - 4
    • Slim Fit Stretch shirt - Black/Dark beige/Light blue/Navy blue/White - 5
    • Slim Fit Stretch shirt - Black/Dark beige/Light blue/Navy blue/White - 6

    Slim Fit Stretch shirt

    S$ 39.90