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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Cooling Regular Fit T-shirt - White/Black/Navy blue - 1
    • Cooling Regular Fit T-shirt - White/Black/Navy blue - 2
    • Cooling Regular Fit T-shirt - White/Black/Navy blue - 3
    • Cooling Regular Fit T-shirt - White/Black/Navy blue - 4
    • Cooling Regular Fit T-shirt - White/Black/Navy blue - 5
    • Cooling Regular Fit T-shirt - White/Black/Navy blue - 6
    Functional Essentials

    Cooling Regular Fit T-shirt

    S$ 14.90

    • Linen-blend dress - White/Blue striped/Blue marl/Brown/Leopard print - 1
    • Linen-blend dress - White/Blue striped/Blue marl/Brown/Leopard print - 2
    • Linen-blend dress - White/Blue striped/Blue marl/Brown/Leopard print - 3
    • Linen-blend dress - White/Blue striped/Blue marl/Brown/Leopard print - 4
    • Linen-blend dress - White/Blue striped/Blue marl/Brown/Leopard print - 5
    H&M Premium Selection

    Linen-blend dress

    S$ 59.90

    • COOLMAX® Piqué skirt - Pink/Blue/White/Navy blue - 1
    • COOLMAX® Piqué skirt - Pink/Blue/White/Navy blue - 2
    • COOLMAX® Piqué skirt - Pink/Blue/White/Navy blue - 3
    • COOLMAX® Piqué skirt - Pink/Blue/White/Navy blue - 4
    • COOLMAX® Piqué skirt - Pink/Blue/White/Navy blue - 5
    • COOLMAX® Piqué skirt - Pink/Blue/White/Navy blue - 6

    COOLMAX® Piqué skirt

    S$ 17.90

    • Sweatpants - Burgundy/Cream/Light grey marl/Navy blue/Black - 1
    • Sweatpants - Burgundy/Cream/Light grey marl/Navy blue/Black - 2
    • Sweatpants - Burgundy/Cream/Light grey marl/Navy blue/Black - 3
    • Sweatpants - Burgundy/Cream/Light grey marl/Navy blue/Black - 4
    • Sweatpants - Burgundy/Cream/Light grey marl/Navy blue/Black - 5

    Sweatpants

    S$ 24.90

    • Slit-hem trousers - Black/Black/Dogtooth-patterned - 1
    • Slit-hem trousers - Black/Black/Dogtooth-patterned - 2

    Slit-hem trousers

    S$ 54.90

    • Wide pull-on trousers - Beige/Cream/Black striped/Black/Floral/Brown/White patterned - 1
    • Wide pull-on trousers - Beige/Cream/Black striped/Black/Floral/Brown/White patterned - 2
    • Wide pull-on trousers - Beige/Cream/Black striped/Black/Floral/Brown/White patterned - 3
    • Wide pull-on trousers - Beige/Cream/Black striped/Black/Floral/Brown/White patterned - 4
    • Wide pull-on trousers - Beige/Cream/Black striped/Black/Floral/Brown/White patterned - 5
    • Wide pull-on trousers - Beige/Cream/Black striped/Black/Floral/Brown/White patterned - 6

    Wide pull-on trousers

    S$ 39.90

    • Seamless padded bralette - Pigeon blue/Black - 1
    • Seamless padded bralette - Pigeon blue/Black - 2
    • Seamless padded bralette - Pigeon blue/Black - 3
    • Seamless padded bralette - Pigeon blue/Black - 4
    • Seamless padded bralette - Pigeon blue/Black - 5

    Seamless padded bralette

    S$ 17.90

    Member price:S$ 12.90

    • Knitted maxi dress - Dark brown/Grey marl/Dusty beige/Light beige marl - 1
    • Knitted maxi dress - Dark brown/Grey marl/Dusty beige/Light beige marl - 2
    • Knitted maxi dress - Dark brown/Grey marl/Dusty beige/Light beige marl - 3
    • Knitted maxi dress - Dark brown/Grey marl/Dusty beige/Light beige marl - 4
    • Knitted maxi dress - Dark brown/Grey marl/Dusty beige/Light beige marl - 5
    • Knitted maxi dress - Dark brown/Grey marl/Dusty beige/Light beige marl - 6
    • Knitted maxi dress - Dark brown/Grey marl/Dusty beige/Light beige marl - 7

    Knitted maxi dress

    S$ 59.90

    • Cotton jumper - Dark grey marl/Light brown/Striped/Dark green/Cream striped/Navy blue - 1
    • Cotton jumper - Dark grey marl/Light brown/Striped/Dark green/Cream striped/Navy blue - 2

    Cotton jumper

    S$ 17.90

    • Teddy gilet - Cream - 1
    • Teddy gilet - Cream - 2
    • Teddy gilet - Cream - 3
    • Teddy gilet - Cream - 4
    • Teddy gilet - Cream - 5
    • Teddy gilet - Cream - 6

    Teddy gilet

    S$ 39.90

    • 2-pack cotton Henley tops - Light grey/Beige striped/Dark grey/Light grey - 1
    • 2-pack cotton Henley tops - Light grey/Beige striped/Dark grey/Light grey - 2
    • 2-pack cotton Henley tops - Light grey/Beige striped/Dark grey/Light grey - 3
    • 2-pack cotton Henley tops - Light grey/Beige striped/Dark grey/Light grey - 4
    H&M Adorables

    2-pack cotton Henley tops

    S$ 24.90

    • UPF 50+ sun cap - Dusty green/Dusty pink - 1
    • UPF 50+ sun cap - Dusty green/Dusty pink - 2

    UPF 50+ sun cap

    S$ 24.90

    • Short rib-knit top - Light pink/Striped/White - 1
    • Short rib-knit top - Light pink/Striped/White - 2

    Short rib-knit top

    S$ 17.90

    • Tie - Navy blue/Dark grey/Black - 1
    • Tie - Navy blue/Dark grey/Black - 2

    Tie

    S$ 14.90

    • Adjustable-fit romper suit - Light dusty beige/Light beige/White/Green striped/Beige marl/White/Pears/White/Light green striped/White/Beige striped - 1
    • Adjustable-fit romper suit - Light dusty beige/Light beige/White/Green striped/Beige marl/White/Pears/White/Light green striped/White/Beige striped - 2
    New Price

    Adjustable-fit romper suit

    S$ 19.90

    • Sweatshirt dress - Dark brown/Light blue/Black/Light grey marl - 1
    • Sweatshirt dress - Dark brown/Light blue/Black/Light grey marl - 2
    • Sweatshirt dress - Dark brown/Light blue/Black/Light grey marl - 3
    • Sweatshirt dress - Dark brown/Light blue/Black/Light grey marl - 4
    • Sweatshirt dress - Dark brown/Light blue/Black/Light grey marl - 5

    Sweatshirt dress

    S$ 29.90

    • Long-sleeved top - White/Rust red/Black/Dark dusty brown - 1
    • Long-sleeved top - White/Rust red/Black/Dark dusty brown - 2
    • Long-sleeved top - White/Rust red/Black/Dark dusty brown - 3
    • Long-sleeved top - White/Rust red/Black/Dark dusty brown - 4

    Long-sleeved top

    S$ 17.90

    • 7-pack socks - White/Beige/White/Grey marl - 1
    • 7-pack socks - White/Beige/White/Grey marl - 2
    • 7-pack socks - White/Beige/White/Grey marl - 3

    7-pack socks

    S$ 17.90

    • Sequined dress - Black/White/Silver-coloured - 1
    • Sequined dress - Black/White/Silver-coloured - 2

    Sequined dress

    S$ 49.90

    • Lace-trimmed vest top - Dusty yellow/Light peach/Dark grey/Spotted - 1
    • Lace-trimmed vest top - Dusty yellow/Light peach/Dark grey/Spotted - 2

    Lace-trimmed vest top

    S$ 12.90

    • Print-detail dress - Yellow/Pineapple/Pink/Lemon - 1
    • Print-detail dress - Yellow/Pineapple/Pink/Lemon - 2

    Print-detail dress

    S$ 24.90