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Modern heritage. Meet Lorena Saravia, the designer behind H&M’s latest collaboration. Drawing on her Mexican roots, Saravia has envisioned sharp silhouettes that celebrate individual expression. The 29-piece collection launches 16 October.
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How would you describe the essence of this collaboration?

– The essence is natural, sophisticated and Mexican contemporary. It combines H&M’s technical capabilities with elements of heritage.

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The collection encourages wearers to express their individuality with confidence. How would you describe your personal style?

– Strong, minimalist and consistent. I wear the same pants, boots and jackets every day.

Mexican designer Lorena Saravia posing

Your brand embraces craftsmanship, anchored in Mexican heritage and artisanal tradition. How did design find you – or how did you find fashion design?

– Fashion has always been in my veins. I believe that what you wear mirrors your personality. Around the age of 13, I began to create looks from what I had in my closet. At 18, a Mexican designer helped me convince my father to send me to Europe to study fashion.

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