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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Tulle skirt dress - Pink/Bows - 1
    • Tulle skirt dress - Pink/Bows - 2
    • Fitted T-shirt - Navy blue/Cream/Black - 1
    • Fitted T-shirt - Navy blue/Cream/Black - 2
    • Fitted T-shirt - Navy blue/Cream/Black - 3
    • Fitted T-shirt - Navy blue/Cream/Black - 4
    • Fitted T-shirt - Navy blue/Cream/Black - 5
    • Asymmetric vest top - White - 1
    • Asymmetric vest top - White - 2
    • Asymmetric vest top - White - 3
    • Asymmetric vest top - White - 4
    • Asymmetric vest top - White - 5
    • Asymmetric vest top - White - 6
    H&M Studio Collection
    • Sweatshirt - Cream/Paris/Navy Blue/Paris - 1
    • Sweatshirt - Cream/Paris/Navy Blue/Paris - 2

    Sweatshirt

    S$ 29.90

    • Oversized T-shirt - White/Burgundy - 1
    • Oversized T-shirt - White/Burgundy - 2
    • Oversized T-shirt - White/Burgundy - 3
    • Oversized T-shirt - White/Burgundy - 4
    • Oversized T-shirt - White/Burgundy - 5
    • Cropped T-shirt - Dark red/Paris - 1
    • Cropped T-shirt - Dark red/Paris - 2
    • Cropped T-shirt - Dark red/Paris - 3
    • Cropped T-shirt - Dark red/Paris - 4
    • Cropped T-shirt - Dark red/Paris - 5
    • Cropped T-shirt - Dark red/Paris - 6
    • Rib-knit jumper - Light pink/Dark red striped/Black - 1
    • Rib-knit jumper - Light pink/Dark red striped/Black - 2
    • Rib-knit jumper - Light pink/Dark red striped/Black - 3
    • Rib-knit jumper - Light pink/Dark red striped/Black - 4
    • Rib-knit jumper - Light pink/Dark red striped/Black - 5
    • Sweatshirt - White/Amour/Light pink/Bows/Black/Hearts/Light pink/Paris/Black/Bats - 1
    • Sweatshirt - White/Amour/Light pink/Bows/Black/Hearts/Light pink/Paris/Black/Bats - 2

    Sweatshirt

    S$ 14.90

    • Ribbed cotton leggings - Navy blue/Beige marl - 1
    • Ribbed cotton leggings - Navy blue/Beige marl - 2
    H&M Adorables
    • Swim shorts - Pink/Light yellow - 1
    • Swim shorts - Pink/Light yellow - 2

    Swim shorts

    S$ 12.90

    • Cape blouse - White - 1
    • Cape blouse - White - 2
    • Cape blouse - White - 3
    • Cape blouse - White - 4
    • Cape blouse - White - 5

    Cape blouse

    S$ 79.90

    • Wrap skort - Burgundy - 1
    • Wrap skort - Burgundy - 2
    • Wrap skort - Burgundy - 3
    • Wrap skort - Burgundy - 4
    • Wrap skort - Burgundy - 5

    Wrap skort

    S$ 29.90

    • Pleated skirt - Navy blue/Rust red - 1
    • Pleated skirt - Navy blue/Rust red - 2
    • Pleated skirt - Navy blue/Rust red - 3
    • Pleated skirt - Navy blue/Rust red - 4
    • Pleated skirt - Navy blue/Rust red - 5
    • Pleated skirt - Navy blue/Rust red - 6
    • Mesh top - Blue/Checked - 1
    • Mesh top - Blue/Checked - 2

    Mesh top

    S$ 17.90

    • Ribbed top - Dark brown/Cream/Red/Dark red - 1
    • Ribbed top - Dark brown/Cream/Red/Dark red - 2
    • Ribbed top - Dark brown/Cream/Red/Dark red - 3
    • Ribbed top - Dark brown/Cream/Red/Dark red - 4

    Ribbed top

    S$ 14.90

    • Flounced blouse - Black - 1
    • Flounced blouse - Black - 2
    • Flounced blouse - Black - 3
    • Flounced blouse - Black - 4
    • Flounced blouse - Black - 5
    • Oversized sweatshirt - Cream/Light grey marl/Dark greige/Light turquoise/Dark red/Black - 1
    • Oversized sweatshirt - Cream/Light grey marl/Dark greige/Light turquoise/Dark red/Black - 2
    • Oversized sweatshirt - Cream/Light grey marl/Dark greige/Light turquoise/Dark red/Black - 3
    • Oversized sweatshirt - Cream/Light grey marl/Dark greige/Light turquoise/Dark red/Black - 4
    • Oversized sweatshirt - Cream/Light grey marl/Dark greige/Light turquoise/Dark red/Black - 5
    • Bandeau peplum top - White/Dark grey - 1
    • Bandeau peplum top - White/Dark grey - 2
    • Bandeau peplum top - White/Dark grey - 3
    • Bandeau peplum top - White/Dark grey - 4
    • Bandeau peplum top - White/Dark grey - 5
    • Bandeau peplum top - White/Dark grey - 6
    • 5-pack trunks - Light green/Tractors/Light blue/Dino Dreams/Light turquoise/Dinosaurs - 1
    • 5-pack trunks - Light green/Tractors/Light blue/Dino Dreams/Light turquoise/Dinosaurs - 2
    • 5-pack trunks - Light green/Tractors/Light blue/Dino Dreams/Light turquoise/Dinosaurs - 3
    • Jumper - Dark brown/Light grey marl/Light beige/Grey marl - 1
    • Jumper - Dark brown/Light grey marl/Light beige/Grey marl - 2
    • Jumper - Dark brown/Light grey marl/Light beige/Grey marl - 3
    • Jumper - Dark brown/Light grey marl/Light beige/Grey marl - 4
    • Jumper - Dark brown/Light grey marl/Light beige/Grey marl - 5
    • Jumper - Dark brown/Light grey marl/Light beige/Grey marl - 6

    Jumper

    S$ 39.90

    • Embellished T-shirt - Black/Washed out - 1
    • Embellished T-shirt - Black/Washed out - 2
    • Embellished T-shirt - Black/Washed out - 3
    • Embellished T-shirt - Black/Washed out - 4
    • Embellished T-shirt - Black/Washed out - 5
    • Embellished T-shirt - Black/Washed out - 6