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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • 5-pack jersey leggings - Dark grey/Light pink/Pink/Light purple/Black/Dusty pink/Dark red/Light purple/Blue/Red/Hearts - 1
    • 5-pack jersey leggings - Dark grey/Light pink/Pink/Light purple/Black/Dusty pink/Dark red/Light purple/Blue/Red/Hearts - 2
    • T-shirt - Black/White/Light beige - 1
    • T-shirt - Black/White/Light beige - 2
    • T-shirt - Black/White/Light beige - 3
    • T-shirt - Black/White/Light beige - 4

    T-shirt

    S$ 12.90

    • Oversized T-shirt - White - 1
    • Oversized T-shirt - White - 2
    • Oversized T-shirt - White - 3
    • Oversized T-shirt - White - 4
    • Oversized T-shirt - White - 5
    • Oversized T-shirt - White - 6
    • Oversized T-shirt - White - 7
    • Oversized T-shirt - White - 8
    • Oversized T-shirt - White - 9
    H&M Studio Collection
    • Midi skirt - Black/Dark brown/Grey marl - 1
    • Midi skirt - Black/Dark brown/Grey marl - 2
    • Midi skirt - Black/Dark brown/Grey marl - 3
    • Midi skirt - Black/Dark brown/Grey marl - 4
    • Midi skirt - Black/Dark brown/Grey marl - 5

    Midi skirt

    S$ 39.90

    • Wide High Jeans - Denim blue/White/Light denim blue/Light denim blue/Black/Dark brown/Denim blue/Navy denim blue/Dark denim blue/Light denim blue/Denim blue/Light denim blue - 1
    • Wide High Jeans - Denim blue/White/Light denim blue/Light denim blue/Black/Dark brown/Denim blue/Navy denim blue/Dark denim blue/Light denim blue/Denim blue/Light denim blue - 2
    • Wide High Jeans - Denim blue/White/Light denim blue/Light denim blue/Black/Dark brown/Denim blue/Navy denim blue/Dark denim blue/Light denim blue/Denim blue/Light denim blue - 3
    • Wide High Jeans - Denim blue/White/Light denim blue/Light denim blue/Black/Dark brown/Denim blue/Navy denim blue/Dark denim blue/Light denim blue/Denim blue/Light denim blue - 4
    • Wide High Jeans - Denim blue/White/Light denim blue/Light denim blue/Black/Dark brown/Denim blue/Navy denim blue/Dark denim blue/Light denim blue/Denim blue/Light denim blue - 5
    • Wide High Jeans - Denim blue/White/Light denim blue/Light denim blue/Black/Dark brown/Denim blue/Navy denim blue/Dark denim blue/Light denim blue/Denim blue/Light denim blue - 6
    • Denim shirt - Dark denim blue/Light denim blue - 1
    • Denim shirt - Dark denim blue/Light denim blue - 2
    • Denim shirt - Dark denim blue/Light denim blue - 3
    • Denim shirt - Dark denim blue/Light denim blue - 4
    • Denim shirt - Dark denim blue/Light denim blue - 5
    • Denim shirt - Dark denim blue/Light denim blue - 6
    • Denim shirt - Dark denim blue/Light denim blue - 7

    Denim shirt

    S$ 39.90

    • Cotton T-shirt - White/Black/Light grey marl - 1
    • Cotton T-shirt - White/Black/Light grey marl - 2
    • Cotton T-shirt - White/Black/Light grey marl - 3
    • Cotton T-shirt - White/Black/Light grey marl - 4
    • Lace-trimmed vest top - Grey marl/Navy blue/White/Floral/Light green - 1
    • Lace-trimmed vest top - Grey marl/Navy blue/White/Floral/Light green - 2
    • Lace-trimmed vest top - Grey marl/Navy blue/White/Floral/Light green - 3
    • Lace-trimmed vest top - Grey marl/Navy blue/White/Floral/Light green - 4
    • Lace-trimmed vest top - Grey marl/Navy blue/White/Floral/Light green - 5
    • Padded bikini top - Black/White - 1
    • Padded bikini top - Black/White - 2
    • Padded bikini top - Black/White - 3
    • Padded bikini top - Black/White - 4
    • Padded bikini top - Black/White - 5
    • Knitted cardigan - Light beige/Light dusty pink/Dark grey/Light beige/Light dusty green/Light turquoise - 1
    • Knitted cardigan - Light beige/Light dusty pink/Dark grey/Light beige/Light dusty green/Light turquoise - 2
    • Peplum top - White/Grey - 1
    • Peplum top - White/Grey - 2
    • Peplum top - White/Grey - 3
    • Peplum top - White/Grey - 4
    • Peplum top - White/Grey - 5
    • Peplum top - White/Grey - 6
    • Peplum top - White/Grey - 7

    Peplum top

    S$ 39.90

    • Cotton shorts - Turquoise - 1
    • Cotton shorts - Turquoise - 2
    • Cotton shirt - Blue/White striped/White/Green/White striped/Light blue - 1
    • Cotton shirt - Blue/White striped/White/Green/White striped/Light blue - 2
    • Cotton shirt - Blue/White striped/White/Green/White striped/Light blue - 3
    • Cotton shirt - Blue/White striped/White/Green/White striped/Light blue - 4
    • Cotton shirt - Blue/White striped/White/Green/White striped/Light blue - 5

    Cotton shirt

    S$ 14.90

    • Pencil skirt - Black/Grey/Dogtooth pattern - 1
    • Pencil skirt - Black/Grey/Dogtooth pattern - 2
    • Pencil skirt - Black/Grey/Dogtooth pattern - 3
    • Pencil skirt - Black/Grey/Dogtooth pattern - 4
    • Pencil skirt - Black/Grey/Dogtooth pattern - 5
    • Pencil skirt - Black/Grey/Dogtooth pattern - 6

    Pencil skirt

    S$ 49.90

    • Cotton dress - White/Floral/Black/White/Seashells - 1
    • Cotton dress - White/Floral/Black/White/Seashells - 2
    • Cotton dress - White/Floral/Black/White/Seashells - 3
    • Cotton dress - White/Floral/Black/White/Seashells - 4
    • Cotton dress - White/Floral/Black/White/Seashells - 5
    • Cotton dress - White/Floral/Black/White/Seashells - 6
    • Cotton dress - White/Floral/Black/White/Seashells - 7

    Cotton dress

    S$ 34.90

    • Print-detail dress - Yellow/Pineapple/Pink/Lemon - 1
    • Print-detail dress - Yellow/Pineapple/Pink/Lemon - 2
    • Leather belt - Black - 1
    • Leather belt - Black - 2
    H&M Premium Selection

    Leather belt

    S$ 49.90

    • Fine-knit jumper - Dark brown/Camel/Black - 1
    • Fine-knit jumper - Dark brown/Camel/Black - 2
    • Fine-knit jumper - Dark brown/Camel/Black - 3
    • Fine-knit jumper - Dark brown/Camel/Black - 4
    • Fine-knit jumper - Dark brown/Camel/Black - 5
    • Fine-knit jumper - Dark brown/Camel/Black - 6
    • Fine-knit jumper - Dark brown/Camel/Black - 7
    • 3-pack cotton tops - Light pink/White/Grey marl/Black/Grey marl/White - 1
    • 3-pack cotton tops - Light pink/White/Grey marl/Black/Grey marl/White - 2
    • Jersey bodycon dress - Black/Dark grey - 1
    • Jersey bodycon dress - Black/Dark grey - 2
    • Appliquéd gloves - Khaki green/Pokémon/Black/Spider-Man - 1
    • Appliquéd gloves - Khaki green/Pokémon/Black/Spider-Man - 2
    • Cap - Khaki green/Khaki green/Dinosaur/Light blue/Denim blue - 1
    • Cap - Khaki green/Khaki green/Dinosaur/Light blue/Denim blue - 2

    Cap

    S$ 19.90

    • Teddy gilet - Dark brown/Navy blue/Light beige - 1
    • Teddy gilet - Dark brown/Navy blue/Light beige - 2
    • Teddy gilet - Dark brown/Navy blue/Light beige - 3
    • Teddy gilet - Dark brown/Navy blue/Light beige - 4
    • Teddy gilet - Dark brown/Navy blue/Light beige - 5

    Teddy gilet

    S$ 29.90

    • Draped cotton shirt - White/Light blue - 1
    • Draped cotton shirt - White/Light blue - 2
    • Draped cotton shirt - White/Light blue - 3
    • Draped cotton shirt - White/Light blue - 4
    • Draped cotton shirt - White/Light blue - 5
    • 2-piece jersey set - Light pink/Minnie Mouse/Light yellow/Bambi - 1
    • 2-piece jersey set - Light pink/Minnie Mouse/Light yellow/Bambi - 2