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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Hoodie - Light grey marl/Bright blue/Dark green/Black/Dusty turquoise/Navy blue/Beige marl/Light pink/Light beige/White marl/Dusty blue/Light greige/Green/Dark turquoise/Beige/Light blue/Dark red/Dark brown/Mint green - 1
    • Hoodie - Light grey marl/Bright blue/Dark green/Black/Dusty turquoise/Navy blue/Beige marl/Light pink/Light beige/White marl/Dusty blue/Light greige/Green/Dark turquoise/Beige/Light blue/Dark red/Dark brown/Mint green - 2

    Hoodie

    S$ 19.90

    • Belted mini skirt - Black/Black marl/Black/Checked - 1
    • Belted mini skirt - Black/Black marl/Black/Checked - 2
    • Belted mini skirt - Black/Black marl/Black/Checked - 3
    • Belted mini skirt - Black/Black marl/Black/Checked - 4
    • Belted mini skirt - Black/Black marl/Black/Checked - 5
    • Belted mini skirt - Black/Black marl/Black/Checked - 6

    Belted mini skirt

    S$ 39.90

    • Wide High Jeans - Denim blue/Denim blue/Washed black/Cream - 1
    • Wide High Jeans - Denim blue/Denim blue/Washed black/Cream - 2
    • Wide High Jeans - Denim blue/Denim blue/Washed black/Cream - 3
    • Wide High Jeans - Denim blue/Denim blue/Washed black/Cream - 4
    • Wide High Jeans - Denim blue/Denim blue/Washed black/Cream - 5
    • Wide High Jeans - Denim blue/Denim blue/Washed black/Cream - 6

    Wide High Jeans

    S$ 49.90

    • Wide Leg Jeans - Light denim grey/Dark denim blue/Black/Light denim blue/Denim blue/Denim grey - 1
    • Wide Leg Jeans - Light denim grey/Dark denim blue/Black/Light denim blue/Denim blue/Denim grey - 2
    • Wide Leg Jeans - Light denim grey/Dark denim blue/Black/Light denim blue/Denim blue/Denim grey - 3
    • Wide Leg Jeans - Light denim grey/Dark denim blue/Black/Light denim blue/Denim blue/Denim grey - 4
    • Wide Leg Jeans - Light denim grey/Dark denim blue/Black/Light denim blue/Denim blue/Denim grey - 5
    • Wide Leg Jeans - Light denim grey/Dark denim blue/Black/Light denim blue/Denim blue/Denim grey - 6

    Wide Leg Jeans

    S$ 39.90

    • Textured mules - Light beige/Black - 1
    • Textured mules - Light beige/Black - 2
    • Textured mules - Light beige/Black - 3
    • Textured mules - Light beige/Black - 4

    Textured mules

    S$ 54.90

    • Ribbed cotton jersey top - Light blue/Light beige marl/Dark red - 1
    • Ribbed cotton jersey top - Light blue/Light beige marl/Dark red - 2
    New Price

    Ribbed cotton jersey top

    S$ 12.90

    • Wide Regular Jeans - Light denim blue/Dark denim blue/Denim blue/Denim grey - 1
    • Wide Regular Jeans - Light denim blue/Dark denim blue/Denim blue/Denim grey - 2
    • Wide Regular Jeans - Light denim blue/Dark denim blue/Denim blue/Denim grey - 3
    • Wide Regular Jeans - Light denim blue/Dark denim blue/Denim blue/Denim grey - 4
    • Wide Regular Jeans - Light denim blue/Dark denim blue/Denim blue/Denim grey - 5
    • Wide Regular Jeans - Light denim blue/Dark denim blue/Denim blue/Denim grey - 6

    Wide Regular Jeans

    S$ 49.90

    • Wide Regular Jeans - Denim blue/Dark denim blue/Light denim blue/Denim grey - 1
    • Wide Regular Jeans - Denim blue/Dark denim blue/Light denim blue/Denim grey - 2
    • Wide Regular Jeans - Denim blue/Dark denim blue/Light denim blue/Denim grey - 3
    • Wide Regular Jeans - Denim blue/Dark denim blue/Light denim blue/Denim grey - 4
    • Wide Regular Jeans - Denim blue/Dark denim blue/Light denim blue/Denim grey - 5
    • Wide Regular Jeans - Denim blue/Dark denim blue/Light denim blue/Denim grey - 6
    • Wide Regular Jeans - Denim blue/Dark denim blue/Light denim blue/Denim grey - 7

    Wide Regular Jeans

    S$ 49.90

    • 2-piece sweatshirt set - Purple/Navy blue/Hearts/Mole/Dark red/Light pink - 1
    • 2-piece sweatshirt set - Purple/Navy blue/Hearts/Mole/Dark red/Light pink - 2
    New Price

    2-piece sweatshirt set

    S$ 39.90

    • V-neck strappy top - White/Light blue - 1
    • V-neck strappy top - White/Light blue - 2

    V-neck strappy top

    S$ 24.90

    • Denim shorts - Pale denim blue/Grey/Dark grey/Beige/Leopard print/Denim blue/Denim blue - 1
    • Denim shorts - Pale denim blue/Grey/Dark grey/Beige/Leopard print/Denim blue/Denim blue - 2
    • Denim shorts - Pale denim blue/Grey/Dark grey/Beige/Leopard print/Denim blue/Denim blue - 3
    • Denim shorts - Pale denim blue/Grey/Dark grey/Beige/Leopard print/Denim blue/Denim blue - 4
    • Denim shorts - Pale denim blue/Grey/Dark grey/Beige/Leopard print/Denim blue/Denim blue - 5
    • Denim shorts - Pale denim blue/Grey/Dark grey/Beige/Leopard print/Denim blue/Denim blue - 6
    • Denim shorts - Pale denim blue/Grey/Dark grey/Beige/Leopard print/Denim blue/Denim blue - 7

    Denim shorts

    S$ 29.90

    • Hoodie - Light grey marl/Beige/Light blue/Black - 1
    • Hoodie - Light grey marl/Beige/Light blue/Black - 2

    Hoodie

    S$ 24.90

    • Cotton jersey top - White/Floral/White/Paris/Cream/Bow/Beige/Amour/Light dusty pink/Lovely time - 1
    • Cotton jersey top - White/Floral/White/Paris/Cream/Bow/Beige/Amour/Light dusty pink/Lovely time - 2

    Cotton jersey top

    S$ 14.90

    • V-neck hoodie - Dark grey - 1
    • V-neck hoodie - Dark grey - 2

    V-neck hoodie

    S$ 29.90

    • Cut-out jersey top - Light grey marl/Black - 1
    • Cut-out jersey top - Light grey marl/Black - 2

    Cut-out jersey top

    S$ 19.90

    • Motif-detail hoodie - Light grey marl/Cinnamoroll/Light grey marl/Lilo & Stitch/Dark red/Snoopy/Light pink/Pusheen the Cat/Cream/The Rolling Stones/Dark brown/SmileyWorld®/Light grey marl/SmileyWorld®/Purple/Kuromi/Pink/Lilo & Stitch/Red/The Grinch/White/Snoopy - 1
    • Motif-detail hoodie - Light grey marl/Cinnamoroll/Light grey marl/Lilo & Stitch/Dark red/Snoopy/Light pink/Pusheen the Cat/Cream/The Rolling Stones/Dark brown/SmileyWorld®/Light grey marl/SmileyWorld®/Purple/Kuromi/Pink/Lilo & Stitch/Red/The Grinch/White/Snoopy - 2
    • Motif-detail hoodie - Light grey marl/Cinnamoroll/Light grey marl/Lilo & Stitch/Dark red/Snoopy/Light pink/Pusheen the Cat/Cream/The Rolling Stones/Dark brown/SmileyWorld®/Light grey marl/SmileyWorld®/Purple/Kuromi/Pink/Lilo & Stitch/Red/The Grinch/White/Snoopy - 3
    • Motif-detail hoodie - Light grey marl/Cinnamoroll/Light grey marl/Lilo & Stitch/Dark red/Snoopy/Light pink/Pusheen the Cat/Cream/The Rolling Stones/Dark brown/SmileyWorld®/Light grey marl/SmileyWorld®/Purple/Kuromi/Pink/Lilo & Stitch/Red/The Grinch/White/Snoopy - 4
    New Price

    Motif-detail hoodie

    S$ 34.90

    • Ruffled vest top - Dusty blue/Black/White - 1
    • Ruffled vest top - Dusty blue/Black/White - 2
    • Ruffled vest top - Dusty blue/Black/White - 3
    • Ruffled vest top - Dusty blue/Black/White - 4
    • Ruffled vest top - Dusty blue/Black/White - 5
    • Ruffled vest top - Dusty blue/Black/White - 6
    • Ruffled vest top - Dusty blue/Black/White - 7

    Ruffled vest top

    S$ 14.90

    Member price:S$ 12.90

    • Frill-trimmed joggers - Denim blue/Light denim blue/Light blue/Patterned/White - 1
    • Frill-trimmed joggers - Denim blue/Light denim blue/Light blue/Patterned/White - 2
    • Frill-trimmed joggers - Denim blue/Light denim blue/Light blue/Patterned/White - 3
    • Frill-trimmed joggers - Denim blue/Light denim blue/Light blue/Patterned/White - 4
    • Frill-trimmed joggers - Denim blue/Light denim blue/Light blue/Patterned/White - 5
    • Frill-trimmed joggers - Denim blue/Light denim blue/Light blue/Patterned/White - 6

    Frill-trimmed joggers

    S$ 19.90

    • Pre-tied tie - Navy blue/Navy blue/Red striped - 1
    • Pre-tied tie - Navy blue/Navy blue/Red striped - 2

    Pre-tied tie

    S$ 12.90