H&M Studio A/W 2025 introduces a balance of futurism and nostalgia that is simultaneously effortless and considered.
H&M STUDIO A/W 2025
The collection exposes the poetry of process in an adaptation of Brutalism’s design ethos. French seams and classic elements of internal tailoring appear on the outside of garments, and hems are left raw.
The femininity embedded in the silhouettes is multifaceted — ranging from strict to tender.