This autumn marks the launch of H&M Adorables, a new line of premium-quality clothing and accessories designed with longevity in mind. Sofia Löfstedt, Head of Design & Creative at H&M Kids, tells the story behind the concept.
Introducing H&M Atelier A/W 2024, a new perspective on men's fashion. Fronted by Swedish actor Bill Skarsgård. The refined menswear collection drops in stores and online 3 October.
Feat. Basquiat’s iconic art, the bold collection is seen through the artistic lens of
New York-based fashion designers Ev Bravado and Téla D'Amore. The collection drops at hm.com and in selected stores 1st August.
What happens when some of the biggest icons of culture, art and fashion get together for a kidswear collection? Playful fashion, eye-catching prints and pop fun.