Jonathan Adler x H&M HOME — No More Minimalism!
Expect bright colours, vivid patterns and bold accents on everything from vases and mugs to candles and cushions when H&M HOME teams up with legendary interior designer Jonathan Adler for the brand’s first designer collaboration.
Sharing a mutual love of a personality-driven and well-designed home, the collaboration between H&M HOME and the American designer, potter and author Jonathan Adler is a match made in heaven.
“It has been a dream to work with H&M HOME. I hope people enjoy the collection as much as I enjoyed designing it — but more than anything I hope that I can now call myself an honorary Swede!” says Jonathan Adler.
Your home should reflect you at your most eccentric, most glamorous and happiest.
Known for his modern, glamorous aesthetic – with a whisper of irreverence – Jonathan established his company in New York City in 1993. The brand’s manifesto underlies everything Jonathan designs: “We believe colours can’t clash;” “We believe minimalism is a bummer;” and, above all, “If your heirs won’t fight over it, we won’t make it.”
Tapping into Jonathan’s belief that your home should make you happy, the collaboration focuses on the social areas of the living room and lounge. Key pieces include lacquer boxes and trays in jewel-toned geometric patterns, vases and candle holders featuring illustrations of a man and woman in black and gold on white ceramic, and a wool blanket with the words “Naughty” and “Nice” juxtaposed.
“Our first design collaboration is a wonderful opportunity to continue championing personal style in the home and we could not have found a better partner than Jonathan Adler. His boundless energy and passion for irreverence is infused in every piece of this collection and we’re so excited to be offering our customers a glimpse into the Jonathan Adler world,” says Evelina Kravaev Söderberg, H&M HOME’s Head of Design and Creative.
Do you feel inspired? These are Jonathan Adler’s best kept interior secrets:
The only rule? No rules.
“People often get anxious when it comes to interior design, but they shouldn’t. My only rule? If you love it, it will work.”
Don’t be afraid of colours
“Everyone in our company lives by these words (and so should you): WE BELIEVE colours can’t clash. Life’s too short to look back and see an endless haze of beige.”
Find your inner happiness
“Your home should reflect you at your most eccentric, most glamorous and happiest.”
The Jonathan Adler x H&M HOME designer collaboration will be sold in selected markets online and in selected stores (see list below) from 14 November.
Austria: Mariahilferstrasse, Vienna. Belgium: Meir, Antwerp. Denmark: Købmagergade and Fields, Copenhagen. France: Lafayette and Forum des Halles, Paris. Germany: Kaufingerstraße, Munich, Mönckebergstraße, Hamburg. Zell, Frankfurt. Mall of Berlin, Berlin. Italy: Roma da Vinci Fiumicino, Rome. Luxembourg: La Cloche D'Or, Luxembourg. Mexico: Centro Santa Fe, Mexico City. Galerias GDL, Guadalajara. Antea Querétaro, Querétaro. Norway: Karl Johans Gate and Bogstadveien, Oslo. Russia: H&M Tverskaya 16 and Aviapark Shopping Mall, Moscow. Spain: Passeig de Gràcia, Barcelona. Sweden: Biblioteksgatan, Drottninggatan, Täby Centrum and Mall of Scandinavia, Stockholm. Gustaf Adolfs Torg, Malmö. Femman, Gothenburg. Switzerland: Bahnhofstrasse, Zürich. UK: White City, Regent Street and Westfield Stratford, London. Bullring, Birmingham. US: Herald Square and 5th Avenue, New York. Michigan Avenue, Chicago. Georgetown, Washington. The SoNo Connection, Norwalk.