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The groundbreakers

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Our more sustainable materials

The groundbreakers

Our cotton explained

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H&M Foundation

Vegea™ — the grape leather

Circulose® — the circular cellulose

Agraloop™ BioFibre™ — the crop-a-porter

Orange Fiber — the juicy silk

Dive in deeper

Did you know?

We’re one of the investors in Re:newcell — the company behind Circulose® — and they aim to recycle 1 billion garments every year before the next decade.

The latest

Praise from others

A few achievements that we’re kind of proud of.

Sustainability H&M Group

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