H&M Studio SS26: Modern Muses & Bold Silhouettes | H&M

This H&M Studio collection leans into the off-centre, the unexpected and the delightfully unconventional, offering a wardrobe shaped by the creative, the curious and the unapologetically individual. This season’s muse isn’t a single figure but a chorus of nonconformists: women who follow instinct, invent their own silhouettes and find power in a little disruption.

Highly visual, tactile and cleverly constructed, the SS26 collection sits at the intersection of rebellion and refinement, encouraging wearers to tilt the frame and reinterpret their own style. “H&M Studio is always growing in confidence, and our customers are not afraid to express themselves,” says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M. “So this season, we leaned into that spirit wholeheartedly. The silhouettes challenge convention, the colours surprise and the details invite interaction. It’s a collection built for confident nonconformists.”

The concept of the muse is central to SS26. Instead of traditional icons, the design team looked to women who dress with instinct rather than rules – artists pulling coats off their shoulders as they move through studios, friends who hem and un-hem pieces at will, women who pair tailoring with vintage finds or sculptural jewellery. “Eccentricity doesn’t have to be loud,” explains Malin Dubois, designer H&M Studio. “Sometimes it’s a subtle twist, a raw edge, or unexpected volume. SS26 celebrates those quiet disruptions that make an outfit feel personal and alive. Our muses are the women who know how to turn those small choices into something magnetic.”

This spirit of reinterpretation runs through every key piece. Tailoring acts as the collection’s anchor, but the shapes are intentionally skewed. A brown check coat features an elongated neckline that hints at a robe-like ease, while a sharp black oversized blazer introduces inward-curving armholes, a pronounced high back slit and raw-edged lining that peeks out like an undone secret. Wide-leg black trousers can be folded at the waistband to the back, front, or not at all for sculptural volume.

Denim, too, enters unexpected territory: a jacket and jeans denim set washed with expressive, hand-painted brushstrokes offer a sense of rebellion, while bleached-pink, wide-leg jeans eschew a waistband altogether. Dresses balance structure with softness – a black lace dress bares the shoulders with trailing lace straps, and a brown-check zip dress features zig-zag stitching, puffed shoulders and a raw hem. Outerwear includes a cropped, bonded leather bomber jacket with dramatic armholes and a shorter back, adding sculptural tension to the simplest outfit.

Accessories magnify the collection’s eccentric pulse: a burgundy pillow-like leather bag designed to be hugged as much as worn, diamond-front heels draped in fabric, statement jewellery shaped like abstract flowers. Burgundy sunglasses and a scarf printed with AI-generated fuzzy florals introduce a surreal, dreamlike edge.

The colour palette reinforces this duality of classic and offbeat – grounding blacks, browns, greys and whites frame shots of burgundy, candy floss pink, pistachio green, pale turquoise and soft citrus yellow. Surreal floral prints, from oversized chrysanthemums to fuzzed-out blooms, echo the idea of distorted beauty.

With SS26, H&M Studio proves that eccentricity is not excess but expression – a wardrobe built for women who follow their own rhythm and wear the unexpected as effortlessly as the everyday.

H&M Studio SS26 will be available in selected stores and online at hm.com from 5 March.