P.E Nation x H&M: Sustainably sourced athleisure

This spring H&M teams up with Australian athleisure superstars P.E Nation for a collaboration full of popping neon colours and retro vibes, all made from sustainably sourced materials.

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Sleep tight: The bed linen quality guide

Do you prefer a relaxed, wrinkled look with linen sheets for your bed, or the more elegant feeling that comes with Egyptian cotton? Or maybe warm and cosy flannel is your top choice? Find your future favourite bed linen fabric with our big guide.

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Introducing H&M Studio SS20: The raw and the refined

Taking inspiration from the Swedish island of Gotland, the H&M Studio SS20 collection celebrates the carefree surf girl — one who mixes sporty swimsuits with voluminous dresses and statement platform leather boots.

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Elevate your everyday denim look

Are your go-to jeans straight, wide, tight or loose? See how seven fashion stars wear the best fits and washes for spring and summer 2020.

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Sabyasachi and H&M in designer collaboration

His garments have been seen on Bollywood superstars as well as billionaire heiresses — and this spring they can be seen on you, when H&M collaborates with India’s most famous fashion designer brand Sabyasachi.

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Three eyeshadow looks to try today

One is shimmering, one is matte, one is sparkling. What will be your favourite eyeshadow look this year?

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H&M Design Award: Fashion for the future

Ahead of the ninth annual Design Award, H&M’s creative advisor Ann-Sofie Johansson lets us in on her favourite moments from the past, what wows her and how to make it in the industry.

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