Make It Easy eyeshadow pen

Rated 5 out of 5 on 2 Mar 2024

I'm very unskilled at doing make up. This eyeshadow is so easy to use and blend makes it fun and versatile. Absolutely lovely shade. The quality of the product is top notch. H&M beauty has come a long way and is comparable to big brands.

Rated 5 out of 5 on 7 Jun 2024

Love these eyeshadow sticks. Really creamy and easy to blend, but once set, stays put for ages. I was looking for a VB dupe, but this is an even better shade, just a touch more purple.

Rated 3 out of 5 on 19 Sept 2023

Giving it 3 stars cause I'm using it as a Kajal so not for intended purpose. Useless as eyeshadow as it creases and melts away in no time…and don't even have great skin.

Rated 5 out of 5 on 7 Jul 2026

Love this colour and style I'm now switching to eyeshadow pens as it is so much easier to use and put on. You do get so much and the colour and pigmentation is fantastic

Rated 4 out of 5 on 21 Feb 2024

Love the colour, the eyeshadow itself doesn't blend too well but it's easy to apply. Looks nice on my blue eyes. Would consider getting more in other colours.

Rated 5 out of 5 on 28 Feb 2026

Great for creating a smoky eye or depth to other colours in my palette, I am able to add as much or as little of the colour as required to create my look.

Rated 3 out of 5 on 22 Oct 2023

Love the colour but need to be removed with a proper makeup remover otherwise face is covered in micro glitter, don't think it's good for the skin

Rated 1 out of 5 on 5 Jun 2024

Disappointed! The photos make the pink look like a rosey pink but this is more of a Barbie pink! It is very bright! Not what i was after at all!

Rated 5 out of 5 on 7 Nov 2023

This is one of my new favourites. It is so silky it just glides on and is very easy to blend. Lovely choice of colours. No sensitivity issues.

Rated 5 out of 5 on 7 Nov 2023

This is one of my new favourites. It is so silky it just glides on and is very easy to blend. Lovely choice of colours. No sensitivity issues.